{"id":7020,"date":"2015-12-29T06:33:57","date_gmt":"2015-12-29T01:03:57","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=7020"},"modified":"2015-12-29T06:33:57","modified_gmt":"2015-12-29T01:03:57","slug":"how-to-start-your-digital-marketing-campaign-step-1","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2015\/12\/how-to-start-your-digital-marketing-campaign-step-1\/","title":{"rendered":"How to start your digital marketing campaign &#8211; Step 1"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\">How to start your digital marketing campaign &#8211; Step 1<\/span><\/p>\n<\/blockquote>\n<p>This post is part of a Series: Part 1, 2 and so on which will give a step-by-step view and process of what goes into designing a successful <a href=\"http:\/\/www.techdivine.com\/our-services\/social-media-marketing-smm-services\/\" target=\"_blank\">social media<\/a> campaign.<\/p>\n<blockquote><p><em>The aim of marketing\u00a0is to know and understand the customer so well the product or service fits him and sells itself\u00a0~\u00a0Peter Drucker\u00a0<\/em><\/p><\/blockquote>\n<p style=\"text-align: justify;\">So it\u2019s obvious where you need to start \u2013 <span style=\"color: #ff0000;\">By understanding the customers<\/span>. Remember, you are going to be conversing with them in real-time. You need to be able to build a connect, a conversation, an engagement followed by trust with them first.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">But you also need to<span style=\"color: #ff0000;\"> sustain as a business<\/span>, as a brand\u2026. Don\u2019t you?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline; color: #ff0000;\">So the first step is:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong><span style=\"color: #ff0000;\"><u>GOALS:<\/u><\/span><\/strong>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Understand <span style=\"color: #ff0000;\">from your brand, organization, stakeholders<\/span> etc what are their goals from the campaign? That\u2019s your starting point.<\/span><\/li>\n<li style=\"text-align: justify; padding-left: 30px;\"><span style=\"color: #000000;\">When you base your digital marketing campaign on GOALS, you get a vivid idea on where to begin. For eg. if your focus is to help a brand increase its products download or active user base, then you need to focus on the product or application through their website and then focus on the demographics you are reaching out to. Just because everyone is on facebook, does not mean you need to start the campaign promotion on facebook too. So, rather than asking the first question itself as, should I use <a href=\"https:\/\/www.facebook.com\/Techdivine\" target=\"_blank\">facebook <\/a>or <a href=\"https:\/\/www.twitter.com\/Techdivine\" target=\"_blank\">twitter <\/a>or blog, remember, the product, its users and brand goals decide which platform to use and not the other way around.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 90px;\"><a href=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2015\/12\/atgaaaaf-6uabmtyowjgsj7qrs5a-z0chdwzuvuhbtgdymx84ivfatvh25253ghjwoqglwpwkvsktecijxrkxstudol3ajtu9vc5mjpsfs6zrnvkqd_wgqiim4fwvg1.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7021 size-full\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2015\/12\/atgaaaaf-6uabmtyowjgsj7qrs5a-z0chdwzuvuhbtgdymx84ivfatvh25253ghjwoqglwpwkvsktecijxrkxstudol3ajtu9vc5mjpsfs6zrnvkqd_wgqiim4fwvg1.jpg\" alt=\"Digital Marketing social media Goals Ananth V\" width=\"600\" height=\"800\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2015\/12\/atgaaaaf-6uabmtyowjgsj7qrs5a-z0chdwzuvuhbtgdymx84ivfatvh25253ghjwoqglwpwkvsktecijxrkxstudol3ajtu9vc5mjpsfs6zrnvkqd_wgqiim4fwvg1.jpg 600w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2015\/12\/atgaaaaf-6uabmtyowjgsj7qrs5a-z0chdwzuvuhbtgdymx84ivfatvh25253ghjwoqglwpwkvsktecijxrkxstudol3ajtu9vc5mjpsfs6zrnvkqd_wgqiim4fwvg1-225x300.jpg 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"padding-left: 90px;\"><span style=\"color: #ff0000;\">\u00a0For step 2, stay tuned with me here: Or If you can&#8217;t wait, drop me a message across\u00a0any of my social networking sites<strong> using Hashtag <span style=\"color: #ff0000;\">#DigitalTD<\/span><\/strong><\/span> &#8211; I am accessible across Facebook and Twitter at <a href=\"http:\/\/www.ananthv.com\" target=\"_blank\">AnanthV9<\/a>. You can also check out the various links shared below to connect with me online.<\/p>\n<p><strong><span style=\"text-decoration: underline;\"><span style=\"color: #ff0000; text-decoration: underline;\">Feel free to connect with me<\/span> across any of the platforms shared below: Ananth V across:<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.twitter.com\/AnanthV9\" target=\"_blank\">Twitter <\/a>&#8211; <a href=\"https:\/\/www.facebook.com\/AnanthV9\" target=\"_blank\">Facebook <\/a>&#8211; <a href=\"https:\/\/www.linkedin.com\/in\/techdivine\" target=\"_blank\">LinkedIn <\/a>&#8211; <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"http:\/\/www.meraevents.com\/event\/digital-marketing-and-social-media-2-day-workshop&amp;ucode=organizer\" target=\"_blank\">Social Media WORKSHOP in Mumbai<\/a><\/span> &#8211; <a href=\"http:\/\/amazon.com\/Social-media-marketing-brand-ROI\/dp\/1500689440\" target=\"_blank\">Digital Marketing SOCIAL MEDIA BOOK<\/a> &#8211; <a href=\"http:\/\/www.ananthv.com\" target=\"_blank\">Website<\/a><\/p>\n<p><span style=\"text-decoration: underline;\">Top posts and related links this week:<\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/www.techdivine.com\/tdblog\/2015\/11\/you-have-lost-social-media-marketing-without-these-5-online-advertising-strategies\" target=\"_blank\">You have LOST Social media marketing without these 5 online advertising strategies<\/a><\/li>\n<li><a href=\"http:\/\/www.techdivine.com\/tdblog\/2015\/12\/google-adwords-and-some-of-its-core-features\" target=\"_blank\">Google Adwords and some of it&#8217;s core features<\/a><\/li>\n<li><a href=\"http:\/\/www.techdivine.com\/about-us\/case-studies\/\" target=\"_blank\">Download Award winning Case Studies on Digital marketing social media<\/a><\/li>\n<li><a href=\"http:\/\/www.techdivine.com\/tdblog\/2014\/11\/ananthanarayanan-v-wins-the-best-digital-marketing-professional-in-india-by-cmo-council-world-marketing-congress\/\" target=\"_blank\">Best Digital Marketing Professional in India Ananthanarayanan V<\/a><\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.ananthvclicks.wordpress.com\" target=\"_blank\">Img Src:AnanthVClicks<\/a><\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.techdivine.com%2Ftdblog%2F2015%2F12%2Fhow-to-start-your-digital-marketing-campaign-step-1%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>How to start your digital marketing campaign &#8211; Step 1<br \/>\nThis post is part of a Series: Part 1, 2 and so on which will give a step-by-step view and process of what goes into designing a successful social media campaign.<\/p>\n","protected":false},"author":2,"featured_media":7021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[43679,43877,43878,3154,43881,4314,44118,930,43860,1464,1526,44067,44066,1968],"tags":[16,44246,44082,44214,44068],"class_list":["post-7020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ananth-v-2","category-best-digital-marketing-professional","category-best-digital-marketing-professional-india","category-digital-marketing","category-digital-marketing-award","category-digital-marketing-case-study-2","category-digital-marketing-course","category-seo","category-social-media-2","category-social-media-marketing","category-socialmediaquotient","category-social-media-training","category-social-media-workshops","category-your-smq","tag-ananth-v","tag-digital-marketing","tag-digital-marketing-workshop","tag-social-media-marketing","tag-social-media-workshop"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2015\/12\/atgaaaaf-6uabmtyowjgsj7qrs5a-z0chdwzuvuhbtgdymx84ivfatvh25253ghjwoqglwpwkvsktecijxrkxstudol3ajtu9vc5mjpsfs6zrnvkqd_wgqiim4fwvg1.jpg","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/7020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=7020"}],"version-history":[{"count":2,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/7020\/revisions"}],"predecessor-version":[{"id":7023,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/7020\/revisions\/7023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media\/7021"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=7020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=7020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=7020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}