{"id":7653,"date":"2017-01-28T17:32:19","date_gmt":"2017-01-28T12:02:19","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=7653"},"modified":"2017-01-28T17:36:04","modified_gmt":"2017-01-28T12:06:04","slug":"certificate-program-in-global-sales-and-marketing-traditional-and-digital","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2017\/01\/certificate-program-in-global-sales-and-marketing-traditional-and-digital\/","title":{"rendered":"Certificate Program in Global Sales and Marketing Traditional and Digital"},"content":{"rendered":"
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Certificate Program in Global Sales and\u00a0Marketing Traditional and\u00a0Digital<\/span><\/em><\/strong><\/h2>\n<\/blockquote>\n

Specially custom designed for Universities and Colleges – Elite Academic institutions with extended Support, digital upgradation through learning onsite with hands-on experience and industry focused case study approach for St<\/span>udent skill development<\/span><\/strong>.<\/span><\/h3>\n

TOTAL Duration: 200 Hours<\/strong><\/span><\/span><\/h3>\n

200 hours<\/strong> comprising of 120 hours of Classroom training<\/strong> to be conducted at your institution and 80 hours \u00a0of compulsory On-Job-Training.<\/strong><\/span><\/p>\n

\"Certificate<\/a>

Certificate Program in Global Sales & Marketing – Traditional & Digital<\/p><\/div>\n

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Course Overview<\/span><\/strong><\/span><\/h3>\n

Alma Mater & Techdivine will offer a one year course covering the following key topics:<\/span><\/p>\n

    \n
  • Integrated functions of Sales and Marketing<\/span><\/li>\n
  • Traditional Sales, Marketing and Customer Care<\/span><\/li>\n
  • Digital Sales & Marketing<\/span><\/li>\n
  • Social Media marketing ROI for Corporate Brands<\/span><\/li>\n
  • Blogging<\/span><\/li>\n
  • Pay Per Click (PPC) – Google Adwords, Facebook Ads, Twitter Ads, LinkedIn Ads<\/span><\/li>\n
  • SEO<\/span><\/li>\n
  • Web and social media Analytics – Google Analytics, Facebook insights, Instagram insights, Twitter Analytics, WordPress statistics.<\/span><\/li>\n
  • Content marketing<\/span><\/li>\n
  • Social media contests – What, How and Why<\/span><\/li>\n
  • Influencer Marketing – Who’s doing it right and how can you do the same too?<\/span><\/li>\n
  • Email marketing, Viral marketing and power process<\/span><\/li>\n
  • Brand monitoring in the digital world<\/span><\/li>\n
  • Introduction to understanding cybersecurity, psychology of digital impact, digital safety browsing habits, digital addition and safety measures, using digital to empower your professional and personal lives.<\/span><\/li>\n
  • Introduction to\u00a0AUGMENTED REALITY (AR)<\/strong> and how using it will impact positively the growth across industries like Hospitality, Health, Wellness, Medicine, Real Estate, Travel and Tourism etc<\/span><\/li>\n
  • Introduction on how using new age media tools like Virtual Reality, Internet of Things (IoT), Big Data<\/strong> etc will assist in designing Digital marketing strategies.<\/span><\/li>\n
  • Advertising, Branding & Positioning in the Traditional and Digital World<\/span><\/li>\n
  • Communication Skills and Spoken English<\/span><\/li>\n
  • Resume writing and Interview Handling skills<\/span><\/li>\n<\/ul>\n

    The program will be delivered in a combination of class room and self-paced learning with online learning management system.<\/strong><\/span><\/p>\n<\/p>\n