{"id":7865,"date":"2017-02-14T11:50:04","date_gmt":"2017-02-14T06:20:04","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=7865"},"modified":"2017-02-14T11:50:04","modified_gmt":"2017-02-14T06:20:04","slug":"speaker-at-bbc-knowledge-at-national-digital-marketing-awards-taj-lands-end","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2017\/02\/speaker-at-bbc-knowledge-at-national-digital-marketing-awards-taj-lands-end\/","title":{"rendered":"Speaker at BBC Knowledge at National Digital Marketing Awards, Taj Lands End"},"content":{"rendered":"<blockquote>\n<h1>\u00a0<em><strong><span style=\"color: #800080;\">Speaker at BBC Knowledge at National Digital Marketing Awards, Taj Lands End<\/span><\/strong><\/em><\/h1>\n<\/blockquote>\n<p>I was invited as a <strong><span style=\"color: #0000ff;\">Speaker at BBC Knowledge<\/span><\/strong>\u00a0&#8211; <strong><span style=\"color: #0000ff;\">National Digital Marketing Conference &amp; Awards<\/span><\/strong>\u00a0(on 13th February, 2017) at <span style=\"color: #0000ff;\">Taj Lands End<\/span>, Mumbai.<\/p>\n<p><a href=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/BBC-Knowledge-Digital-Marketing-awards-Ananth-V-Speaker-final.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7890\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/BBC-Knowledge-Digital-Marketing-awards-Ananth-V-Speaker-final-1024x840.jpg\" alt=\"BBC Knowledge - Speaker Ananth V on Digital Strategy at National Digital Marketing awards Taj Lands End\" width=\"550\" height=\"451\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/BBC-Knowledge-Digital-Marketing-awards-Ananth-V-Speaker-final-1024x840.jpg 1024w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/BBC-Knowledge-Digital-Marketing-awards-Ananth-V-Speaker-final-300x246.jpg 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/BBC-Knowledge-Digital-Marketing-awards-Ananth-V-Speaker-final-768x630.jpg 768w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/BBC-Knowledge-Digital-Marketing-awards-Ananth-V-Speaker-final.jpg 1335w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><em><span style=\"color: #0000ff;\">Topic: Digital Marketing &#8211; Successfully forming a Digital Strategy<\/span><\/em><\/h3>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Video<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><b> Speaker &#8211; Live At BBC Knowledge &#8211; National Digital Marketing Awards <\/b><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QMp6ZgjBgpY?rel=0\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"attachment_7871\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/1004774615_e554554bg3e402fe2.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7871\" class=\"wp-image-7871\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/1004774615_e554554bg3e402fe2.jpg\" alt=\"BBC Knowledge - Speaker Ananth V on Digital Strategy at National Digital Marketing awards Taj Lands End\" width=\"500\" height=\"464\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/1004774615_e554554bg3e402fe2.jpg 790w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/1004774615_e554554bg3e402fe2-300x278.jpg 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/1004774615_e554554bg3e402fe2-768x713.jpg 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-7871\" class=\"wp-caption-text\">BBC Knowledge &#8211; Speaker Ananth V on Digital Strategy at National Digital Marketing awards Taj Lands End<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7878\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/bbc-nat-dgm-1024x493.jpg\" alt=\"BBC Knowledge - Speaker Ananth V on Digital Strategy at National Digital Marketing awards Taj Lands End\" width=\"500\" height=\"241\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/bbc-nat-dgm-1024x493.jpg 1024w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/bbc-nat-dgm-300x145.jpg 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/bbc-nat-dgm-768x370.jpg 768w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/bbc-nat-dgm.jpg 1260w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Highlights from the video:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">What really makes a digital strategy?<\/span><\/li>\n<li><span style=\"color: #000000;\">How is digital changing and the digital transformation process in the past 7 years: Transitioning from Likes to Metrics to Consumer journey<\/span><\/li>\n<li><span style=\"color: #000000;\">What matters to consumers &#8211; It&#8217;s about their expectation, journey and end experience with the brand<\/span><\/li>\n<li><span style=\"color: #000000;\">Different industries: Eg. Real-Estate, Hospitality, Travel &#8211; How do you design a digital marketing strategy?<\/span><\/li>\n<li><span style=\"color: #000000;\">Right Question &#8211; Not which platform &#8211; But Your GOALS<\/span><\/li>\n<li><span style=\"color: #000000;\">Be Specific &#8211; When talking about your GOALS<\/span><\/li>\n<li><span style=\"color: #000000;\">This leads us to TARGET CONSUMERS &#8211; Demographics<\/span><\/li>\n<li><span style=\"color: #000000;\">Digital transition &#8211; Digital Transformation &#8211; Digital technologies<\/span><\/li>\n<li><span style=\"color: #000000;\">But Digital Marketing and Digital strategy is not just about Digital technologies<\/span><\/li>\n<li><span style=\"text-decoration: underline; color: #000000;\">Impact of how B2C would empower digital strategy &#8211; Examples<\/span><\/li>\n<li><span style=\"color: #000000;\">It&#8217;s about Customer experience and engagement<\/span><\/li>\n<li><span style=\"color: #000000;\">Eg. Real-estate: Create a story that users can resonate with brands online eg Fathers message talking about his daughter&#8217;s first home purchase or a young couple moving in together for the very first time<\/span><\/li>\n<li><span style=\"color: #000000;\">Second stage: After GOALS followed by Demographics of end users, then focus on platforms<\/span><\/li>\n<li><span style=\"color: #000000;\">What does digital mean today: Digital marketing, social media, email marketing, Internet of Things (IoT), Big Data, Analytics, etc Plus&#8230;&#8230; something more &#8211; Educating your clients &#8211; Helping them empower Digital skills in terms of Corporate Training and Employee development programs<\/span><\/li>\n<li><span style=\"color: #000000;\">Focus is to understand digital skills training for these employees based on &#8220;What&#8217;s relevant as goals for their organization&#8221;<\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">Bringing together these aspects:<\/span><\/span>\n<ul>\n<li><span style=\"color: #000000;\">Digital marketing and social media tools<\/span><\/li>\n<li><span style=\"color: #000000;\">Consumer journey<\/span><\/li>\n<li><span style=\"color: #000000;\">Employee and skill training or digital development for the right reasons<\/span><\/li>\n<li><span style=\"color: #000000;\">Humanize your brand with a customer journey and experience<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.techdivine.com\/tdblog\/2017\/02\/fashion-meet-data-dress-for-couture-the-digital-way\/\" target=\"_blank\">What&#8217;s happening out there: Fashion meet DATA DRESS for couture, the Digital Way<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\">Some more <a style=\"color: #000000;\" href=\"http:\/\/www.techdivine.com\/about-us\/case-studies\/\" target=\"_blank\">case study based examples from our digital agency experience in ROI on Digital marketing using strategies<\/a><\/span><\/li>\n<li><span style=\"color: #000000;\">How skills upgradation within organization by the TOP departmental head paves way for transition<\/span><\/li>\n<li><span style=\"text-decoration: underline; color: #000000;\"><strong>Impact of how B2B would empower digital strategy &#8211; Example<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\">Few other insights, data, information, etc, for more information, do check out the complete video shared above.<\/span><\/li>\n<li><span style=\"color: #000000;\">What makes you a great digital marketing professional or an exceptional, influential digital marketing leader in the organization &#8211; It begins with one person in a company &#8211; Knowing what is needed &amp; relevant for the organization and the digital transformation begins.<\/span><\/li>\n<li><span style=\"color: #000000;\">Few other insights and examples<\/span><\/li>\n<li><span style=\"color: #000000;\">Conclusion &amp; Q&amp;A<\/span><\/li>\n<li><span style=\"color: #000000;\">Approx total time: <strong>19 Minutes<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p><em><span style=\"color: #0000ff;\">Interested in custom designed <span style=\"color: #008000;\">digital marketing social media campaign strategies<\/span>,<span style=\"color: #008000;\"> design, implementation<\/span> and or a customized <span style=\"color: #008000;\">corporate training on digital marketing<\/span> for your <strong>organization<\/strong><\/span><\/em> ~ <a href=\"http:\/\/www.techdivine.com\/contact-us\/\" target=\"_blank\"><strong>Reach us NOW<\/strong> using the <strong>Quick form<\/strong> Link <span style=\"color: #ff0000;\">HERE<\/span><\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"color: #ff0000;\"><strong><span style=\"text-decoration: underline;\">Some power <a href=\"http:\/\/www.techdivine.com\/social-media\/social-media-guide\/\" target=\"_blank\">QUOTES on Digital marketing and social media<\/a>:<\/span> <\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Digital marketing is not a one time strategy. It is a daily process with a sincere idea to add value to end users.\u00a0<\/span><\/li>\n<li><span style=\"color: #000000;\">Social media is not about hits, likes or follows. It was, is and will always be about PEOPLE. People buy from People they TRUST. Humanize Your Brand.<\/span><\/li>\n<li><span style=\"color: #000000;\">Brands have a role much more responsible than ever before, i.e. to connect with the customer within.<\/span><\/li>\n<li><span style=\"color: #000000;\">Always integrate INSTANT GRATIFICATION as part of your digital marketing campaign strategy for your brand ambassadors online.<\/span><\/li>\n<li><span style=\"color: #000000;\">If you exist as a brand today, someone out there is already talking about you. Ensure to be a part of the conversation prism.<\/span><\/li>\n<li><span style=\"color: #000000;\">Data is the heart of a digital marketing campaign and content is the soul of a brand.<\/span><\/li>\n<\/ul>\n<p>Do share your comments, views and or queries with me here, would Love to hear from all of you.<\/p>\n<p>Be Well<\/p>\n<p><a href=\"www.techdivine.com\/about-us\/our-founder-ananth-v\" target=\"_blank\">Ananth V<\/a><\/p>\n<blockquote>\n<h3><em><span style=\"color: #0000ff;\">Let&#8217;s Connect &#8211; <a style=\"color: #0000ff;\" href=\"https:\/\/facebook.com\/ananthv9\" target=\"_blank\">Facebook <\/a>&#8211; <a style=\"color: #0000ff;\" href=\"https:\/\/twitter.com\/ananthv9\" target=\"_blank\">Twitter <\/a>&#8211; <a style=\"color: #0000ff;\" href=\"https:\/\/www.linkedin.com\/in\/techdivine\" target=\"_blank\">LinkedIn<\/a>\u00a0&#8211; <a href=\"http:\/\/www.ananthv.com\" target=\"_blank\">Website<\/a><\/span><\/em><\/h3>\n<\/blockquote>\n<p><strong><span style=\"text-decoration: underline;\">Related Posts and links:<\/span><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/ananthv9.wordpress.com\/2017\/01\/24\/ceo-leadership-mantra-managing-business-success-digital-disruption-and-customers\/\" target=\"_blank\">CEO Leadership Mantra &#8211; Managing Business Success, Digital Disruption and Customers<\/a><\/li>\n<li><a href=\"http:\/\/www.asiaretailcongress.com\/National_Digital_marketing\/role_players.htm\" target=\"_blank\">BBC Knowledge National Digital Marketing Awards Role Players<\/a><\/li>\n<li><a href=\"http:\/\/worldcsrday.com\" target=\"_blank\">WorldCSRDay<\/a><\/li>\n<li><a href=\"http:\/\/www.techdivine.com\/tdblog\/2016\/12\/most-influential-digital-marketing-leaders-2016-by-cmo-asia-world-marketing-congress\/\" target=\"_blank\">Most Influential Digital Marketing Leaders 2016<\/a><\/li>\n<li><a href=\"http:\/\/ananthv.tumblr.com\/post\/156667500095\/4-successful-steps-for-a-smooth-digital\" target=\"_blank\">4 Steps: For a successful and smooth digital transformation process<\/a><\/li>\n<li><a href=\"https:\/\/ananthv9.wordpress.com\/2016\/08\/18\/most-cfos-and-cmo-focus-on-roi-success-from-digital-marketing\/\" target=\"_blank\">Most CFO, CMO, CEO focus on these key 8 metrics for Digital marketing success<\/a><\/li>\n<li><a href=\"https:\/\/ananthv9.wordpress.com\/2017\/01\/10\/55secsorless-to-read-focus-on-goals-and-not-apps-or-website-for-digital-marketing-success\/\" target=\"_blank\">Focus on Goals, not apps or tools or website for social media digital marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.techdivine.com\/tdblog\/2015\/11\/you-have-lost-social-media-marketing-without-these-5-online-advertising-strategies\/\" target=\"_blank\">You have LOST Social media marketing without these 5 online advertising strategies<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/empowering-shopping-multimodality-omni-channel-approach-v\" target=\"_blank\">Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers<\/a><\/li>\n<li><a href=\"http:\/\/www.techdivine.com\/tdblog\/2014\/11\/ananthanarayanan-v-wins-the-best-digital-marketing-professional-in-india-by-cmo-council-world-marketing-congress\/\" target=\"_blank\">Best Digital Marketing Professional in India<\/a><\/li>\n<li><a href=\"http:\/\/www.techdivine.com\/corporate-training\/\" target=\"_blank\"><strong>Corporate Training<\/strong> on Digital Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.techdivine.com\/our-services\/\" target=\"_blank\">Digital Marketing Campaign Social Media services<\/a><\/li>\n<li><a href=\"https:\/\/ananthv9.wordpress.com\/2016\/06\/16\/digital-marketingmove-over-vanity-metricsintegrate-social-media-roi\/\" target=\"_blank\">Digital Marketing &#8211; 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overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Speaker at BBC Knowledge at National Digital Marketing Awards, Taj Lands End &#8211; Topic: Digital Marketing &#8211; Successfully forming a Digital Strategy<\/p>\n","protected":false},"author":2,"featured_media":7876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[43679,43900,44836,43877,43878,44838,44837],"tags":[16,44852,44377,44839,44366,43904,44688,44535,44848,44840,44846,44849,44811,44845,44814,44847,44769,44684,44841,44430,44842,44844,44843,44851,44369,44850],"class_list":["post-7865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ananth-v-2","category-bbc","category-bbc-knowledge","category-best-digital-marketing-professional","category-best-digital-marketing-professional-india","category-digital-marketing-speaker","category-national-digital-marketing-awards","tag-ananth-v","tag-asia-retail-congress","tag-bbc","tag-bbc-knowledge","tag-best-digital-marketing-professional","tag-best-digital-marketing-professional-in-india","tag-cmo-asia","tag-corporate-training","tag-digital-disruption","tag-digital-marketing-speaker","tag-digital-marketing-strategy-success","tag-digital-skill-upgradation","tag-digital-skills","tag-digital-strategy","tag-digital-training","tag-digital-transformation","tag-employee-skill-development","tag-most-influential-digital-marketing-leaders","tag-national-digital-marketing-awards","tag-social-media-training","tag-speaker-at-bbc-knowledge","tag-successfully-forming-a-digital-strategy","tag-taj-lands-ends","tag-world-csr-day","tag-world-marketing-congress","tag-you-we-can"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/02\/BBC-Digital-Strategy-Speaker-Ananth-V-marketing-e1487051288454.jpg","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/7865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=7865"}],"version-history":[{"count":5,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/7865\/revisions"}],"predecessor-version":[{"id":7892,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/7865\/revisions\/7892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media\/7876"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=7865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=7865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=7865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}