{"id":8018,"date":"2017-04-11T13:30:16","date_gmt":"2017-04-11T08:00:16","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=8018"},"modified":"2017-04-11T13:30:16","modified_gmt":"2017-04-11T08:00:16","slug":"facebook-ads-google-analytics-and-gamification-to-boost-customer-journey","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2017\/04\/facebook-ads-google-analytics-and-gamification-to-boost-customer-journey\/","title":{"rendered":"Facebook ads, google analytics and gamification to boost customer journey"},"content":{"rendered":"
\n

Facebook ads, google analytics and gamification to boost customer journey<\/strong><\/em><\/span><\/h1>\n<\/blockquote>\n

As businesses empower their campaigns in the world of digital marketing ROI<\/a> wherein focused targeted campaigns are designed with a clear idea to generate specific results; brands and organizations across the globe are equally focused to deliver the best customer journey and customer experiences<\/a>.<\/span><\/p>\n

\"digital<\/p>\n

Let us first look at the basic difference between a customer journey and a customer experience in the world of digital touch points<\/span><\/em> for an end-user in the enquiry stage and or buying process.<\/span><\/p>\n

What do we mean by\u00a0a Customer journey in the digital world today?<\/span><\/p>\n

Let’s say you visit a website for the very first time. It could be a normal website, blog, app or an ecommerce site. Here, aspects like:<\/span><\/p>\n

    \n
  • Login credentials – Can you register or subscribe on the site or login using easy authentication process like facebook or twitter or LinkedIn or google plus etc<\/span><\/li>\n
  • Are cookies enabled on the site and if so, how does it affect your browsing experience<\/span><\/li>\n
  • How fast does the site load?<\/span><\/li>\n
  • How User friendly is the website? Do you feel like you need someone to explain which feature or function is available or how to use the site navigation etc?<\/span><\/li>\n
  • How easy are the search functions on the site?<\/span><\/li>\n
  • How relevant are the search results? For eg. when you search for a specific topic, what are the options or results delivered and how close to what you were looking for are they?<\/span><\/li>\n
  • How useful is the content?<\/span><\/li>\n
  • Is there uniformity in the corporate communication style, overall theme, content and the sites core topics?<\/span><\/li>\n
  • How easily are you able to locate things on the site you are looking for?<\/span><\/li>\n
  • Can you enquire easily on the site or does it feel like a cumbersome process?<\/span><\/li>\n
  • Are contact forms, location & related email\u00a0to drop in a quick query easily accessible?<\/span><\/li>\n
  • Does the site support social media feeds<\/a>, updates, posts on the site and at the same time allow you to easily like the sites facebook page<\/a> or follow its twitter profile<\/a> or LinkedIn company page<\/a> etc<\/span><\/li>\n
  • How personalized does the site’s content feel in comparison to the details it asks from you when you register or subscribe to the site?<\/span><\/li>\n
  • Does it support browsing across various devices and is mobile friendly and or responsive?<\/span><\/li>\n
  • Does it easily allow you to re-share the content across multiple social networking sites and or email etc?<\/span><\/li>\n<\/ul>\n

    These are some of the examples of what could constitute as a customer journey in the digital world.<\/span><\/p>\n

    On similar lines, what would constitute as a customer experience?<\/span><\/em><\/p>\n

    In addition to the points shared above, a customer experience could be the following:<\/span><\/p>\n

      \n
    • If it’s an ecommerce site, how easy and quick is the buying process and or checkout options<\/span><\/li>\n
    • If it’s a normal site or a blog or an app etc, how easy is it for the site visitor to login or subscribe or cancel subscription or account or recommend content to re-share etc, while enquiring live and or in real-time via a chatbox or quick contact form query and the response from the site thereto.<\/span><\/li>\n
    • When you drop in a query on the site, how quickly do you get the response from the site owners or brand executives in charge of the digital conversations?<\/span><\/li>\n
    • How professional and in tune is the sites team with their social media team and the back-end handling the site’s engagement and conversations online to the transition offline.<\/span><\/li>\n
    • How quick is the support for after sales services in terms of online help, online guides, how-to tips etc<\/span><\/li>\n<\/ul>\n

      In the video below, you can listen to the relevance of a digital strategy, digital transformation for brands and end users in the process of creating ROI with power packed customer journey and customer experiences.<\/span><\/p>\n

      BBC Digital Strategy Speaker – BBC KNOWLEDGE at National Digital Marketing Awards – ANANTH V<\/a> – Best Digital Marketing Professional in India<\/a> & the Most Influential Digital Marketing Leaders<\/a><\/span><\/p>\n