{"id":8365,"date":"2017-08-01T16:51:14","date_gmt":"2017-08-01T11:21:14","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=8365"},"modified":"2017-08-01T17:14:08","modified_gmt":"2017-08-01T11:44:08","slug":"how-can-instagram-help-boost-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2017\/08\/how-can-instagram-help-boost-digital-marketing\/","title":{"rendered":"How can Instagram help boost digital marketing?"},"content":{"rendered":"<h3>How can Instagram, Instagram stories, Instagram videos help\u00a0<a href=\"http:\/\/www.techdivine.com\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">boost digital marketing?<\/a><\/h3>\n<p>There are n number of platforms to share content with your suitable audience but the top 4 platforms I would recommend when it comes to social media marketing are<\/p>\n<ul>\n<li><strong>Facebook<\/strong><\/li>\n<li><strong>Twitter<\/strong><\/li>\n<li><strong>Instagram<\/strong><\/li>\n<li><strong>Snapchat<\/strong><\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.techdivine.com\/our-services\/social-media-marketing-smm-services\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8366 size-medium\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-26-300x150.png\" alt=\"Instagram, Instagram videos, Facebook live, live videos, real time videos, digital marketing , content marketing, social media marketing , corporate training, digital agency, techdivine, Ananth v,\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-26-300x150.png 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-26-768x384.png 768w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-26.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>While each has its distinct differentiator and a specific age group that caters to it,<strong> here is something that Instagram has.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Instagram is a social networking app, where people express via images and videos that are filtered or modified and uploaded through your smartphone. The upload can only take place if you are uploading it via a smartphone.<br \/>\n<strong>A key point to remember \u2013 Your audience here is majorly using a smartphone so any Call To Action must have a landing page that is Mobile Responsive.<\/strong><\/p>\n<p>This is the top most differentiator of Instagram from other platforms.<\/p>\n<p><a href=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-24.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8367\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-24-300x150.png\" alt=\"Instagram, Instagram videos, Facebook live, live videos, real time videos, digital marketing , content marketing, social media marketing , corporate training, digital agency, techdivine, Ananth v,\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-24-300x150.png 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-24-768x384.png 768w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-24.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>If you are planning to <a href=\"http:\/\/www.ananthv.com\" target=\"_blank\" rel=\"noopener noreferrer\">become the best digital marketing professional<\/a> &amp; are planning to<a href=\"http:\/\/www.techdivine.com\/learn-digital-marketing-and-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"> learn digital skills<\/a>, <a href=\"https:\/\/www.instagram.com\/ananthv\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> is a definite site that you need to focus on<\/p>\n<p>&nbsp;<\/p>\n<p>The second differentiator is that Instagram offers #\u2019s and reach to be directly correlated. For example, Twitter has character constraints whereas Instagram allows you to explore and share longer captions, where one can add related possible errors, which people generally make while typing about something specific. You can use the tool <a href=\"http:\/\/hashtagify.me\/\">hashtagify<\/a>\u00a0to know the popular #s used with your content.<\/p>\n<p>&nbsp;<\/p>\n<p>Add as many relevant #s you wish to and it assures you that the post will reach its relevant target audience.<\/p>\n<p>&nbsp;<\/p>\n<p>This is a simplified usage of targeting even if someone is not following you but shares the same interest.<\/p>\n<p>&nbsp;<\/p>\n<p>Until now Instagram was only known for posting images or videos. However, with the new update, Instagram now can post Instagram stories and live videos.<\/p>\n<p>&nbsp;<\/p>\n<p>Instagram also introduced Stories for being the go-to application when it comes to images, similar to Snapchat, it also allows you to DM (direct message) the video or image, there is one feature that is new in Instagram and that is totally coming from its parent company \u2013 Live Video. But unlike Facebook, you cannot save or go back to watch the stories. Instagram only shows what\u2019s happening currently.<\/p>\n<p><a href=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-25.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8368\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-25-300x150.png\" alt=\"Instagram, Instagram videos, Facebook live, live videos, real time videos, digital marketing , content marketing, social media marketing , corporate training, digital agency, techdivine, Ananth v,\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-25-300x150.png 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-25-768x384.png 768w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-25.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>In comparison to Snapchat, Instagram has a broader audience and better reach.<\/p>\n<p>&nbsp;<\/p>\n<p>Cater to your audience with relevant content and #s, make your posts creative, keep posting consistently and you will definitely gain a larger boost.<\/p>\n<p>&nbsp;<\/p>\n<p>If you have products lined up for a launch or content with great images, Instagram must be your go-to platform because the audiences on Instagram values nothing more than a creative content that pleases the eyes.<\/p>\n<p>&nbsp;<\/p>\n<p>Remember \u2013 Instagram is all about visual sharing.<\/p>\n<div dir=\"auto\"><\/div>\n<p><strong><br \/>\nVidhi V<\/strong><\/p>\n<blockquote><p><a href=\"http:\/\/www.techdivine.com\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feel free to reach us to create custom designed digital marketing social media campaigns for customized corporate training for your esteemed organization<\/a><\/p>\n<p>Connect with Techdivine Creative Services \u2013\u00a0<a href=\"https:\/\/www.facebook.com\/Techdivine\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u00a0<\/a>\u2013\u00a0<a href=\"https:\/\/twitter.com\/techdivine\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u00a0<\/a>\u2013\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/techdivine\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.amazon.com\/dp\/B00MABPJ62\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media\u00a0<strong>Book<\/strong><\/a><strong>\u00a0<\/strong>\u2013\u00a0<a href=\"http:\/\/www.techdivine.com\/learn-digital-marketing-and-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn Digital marketing<\/a>\u00a0\u2013\u00a0<strong><a href=\"http:\/\/www.techdivine.com\/corporate-training\/\" target=\"_blank\" rel=\"noopener noreferrer\">Corporate Training<\/a><\/strong><\/p><\/blockquote>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.techdivine.com%2Ftdblog%2F2017%2F08%2Fhow-can-instagram-help-boost-digital-marketing%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>How can Instagram, Instagram stories, Instagram videos help\u00a0boost digital marketing? There are n number of platforms to share content with your suitable audience but the top 4 platforms I would recommend when it comes to social media marketing are Facebook Twitter Instagram Snapchat While each has its distinct differentiator and a specific age group that [&hellip;]<\/p>\n","protected":false},"author":1489,"featured_media":8376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[43679,44916,44534,44817,43889,3154,755,3649,5168,44646,1464,132],"tags":[16,44520,44535,4540,44246,45087,3656,45096,45097,45098,44214,44159],"class_list":["post-8365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ananth-v-2","category-content-marketing","category-corporate-training","category-digital","category-digital-agency-2","category-digital-marketing","category-facebook","category-instagram","category-instagram-video","category-live-video-learning","category-social-media-marketing","category-techdivine","tag-ananth-v","tag-content-marketing","tag-corporate-training","tag-digital-agency","tag-digital-marketing","tag-facebook-live","tag-instagram-2","tag-instagram-videos","tag-live-videos","tag-real-time-videos","tag-social-media-marketing","tag-techdivine"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/08\/pablo-27.png","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/8365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/1489"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=8365"}],"version-history":[{"count":5,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/8365\/revisions"}],"predecessor-version":[{"id":8377,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/8365\/revisions\/8377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media\/8376"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=8365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=8365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=8365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}