{"id":8434,"date":"2017-10-06T13:33:15","date_gmt":"2017-10-06T08:03:15","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=8434"},"modified":"2018-06-05T15:57:37","modified_gmt":"2018-06-05T10:27:37","slug":"what-to-learn-in-digital-marketing-as-a-mba-professional","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2017\/10\/what-to-learn-in-digital-marketing-as-a-mba-professional\/","title":{"rendered":"What to learn in Digital Marketing as a MBA Professional"},"content":{"rendered":"<blockquote>\n<h1><span style=\"color: #000000;\"><em><strong>What to learn in Digital Marketing as a MBA Professional<\/strong><\/em><b><br \/>\n<\/b><\/span><\/h1>\n<\/blockquote>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8439\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/10\/digital-marketing-professional-1024x512.png\" alt=\"Best digital marketing professional\" width=\"450\" height=\"225\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/10\/digital-marketing-professional.png 1024w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/10\/digital-marketing-professional-300x150.png 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/10\/digital-marketing-professional-768x384.png 768w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">Irrespective of which elective or specialization or concentration you might have chosen for your MBA (Masters in Business Administration), learning digital as part of your course curriculum today is crucial.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">As of date, we have trained over <strong>7,500+ participants on Digital Marketing, Social media ROI, Digital strategy and Entrepreneurship<\/strong> across <strong>Top Corporate and Elite academic institutions<\/strong> in India.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">Here is a brief overview of the <strong>participants demographics<\/strong> and areas of professional expertise who we have trained: (Of the 7500 participants so far):<\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">&#8211; 52% participants belonged to C-suite or Managerial positions in Corporate (12+ years of work experience &#8211; Age group 30 to 54)<\/span><\/div>\n<div><span style=\"color: #000000;\">&#8211; 23% were corporate professionals with 5 years or less of professional experience (Age group 22 to 30 years) and\u00a0<\/span><\/div>\n<div><span style=\"color: #000000;\">&#8211; 25% were student professionals pursing their final year of graduation in MBA or Engineering etc (age group 20 to 28 years)<\/span><\/div>\n<div><\/div>\n<div><a href=\"http:\/\/www.techdivine.com\/corporate-training\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8435 size-full\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-12.31.44-PM.png\" alt=\"best digital marketing training social media certification\" width=\"513\" height=\"474\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-12.31.44-PM.png 513w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-12.31.44-PM-300x277.png 300w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/a><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">There were three things in common among majority of \u00a0these professionals who had showcased an interest in <a href=\"http:\/\/www.techdivine.com\/corporate-training\/\" target=\"_blank\" rel=\"noopener noreferrer\">learning digital marketing<\/a> <a href=\"http:\/\/www.techdivine.com\/learn-digital-marketing-and-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media advanced course<\/a> programs with us either through their own organisations <a href=\"http:\/\/www.techdivine.com\/corporate-training\/\" target=\"_blank\" rel=\"noopener noreferrer\">Employee Development programs<\/a> or through their esteemed academic institutions <a href=\"http:\/\/www.techdivine.com\/learn-digital-marketing-and-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">student skill development programs<\/a>:<\/span><\/div>\n<div><\/div>\n<ul>\n<li><strong><span style=\"color: #000000;\">360 degree thinking<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">Cultural competency<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">Practical problem solving need<\/span><\/strong><\/li>\n<\/ul>\n<div><\/div>\n<div><span style=\"color: #000000;\">Organizations, today, when they are hiring corporate professionals, look for these <a style=\"color: #000000;\" href=\"http:\/\/www.techdivine.com\/tdblog\/2017\/02\/11-employability-skills-organizations-today-look-for-when-hiring\/\" target=\"_blank\" rel=\"noopener noreferrer\">11 employability skills when they are hiring<\/a>. <\/span><span style=\"color: #000000;\">So if you are pursuing your MBA or are a MBA professional and are interested in <a href=\"http:\/\/www.ananthv.com\" target=\"_blank\" rel=\"noopener noreferrer\">learning digital marketing<\/a>, here are <em><strong>5 things you can&#8217;t afford to miss<\/strong><\/em> that takes into consideration, both, what \u00a0top organisations today look for in a candidate and what is crucial in terms of <a href=\"https:\/\/www.facebook.com\/ananthv9\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing skills<\/a> irrespective of which area you are planning to specialize working in.<\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">1) <span style=\"text-decoration: underline;\"><strong>Marketing Management<\/strong><\/span>: Your digital marketing curriculum has to discuss some basics of how brand and branding differs and is seen or perceived in todays digital world. How do logos, brand perception, brand tone etc impact digital marketing and consumer behaviour.<\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">2) <span style=\"text-decoration: underline;\"><strong>Consumer segmentation:<\/strong><\/span>\u00a0Including but not limited to Consumer behaviour online, customer journey, customer experience and buyer persona.<\/span><\/div>\n<div><span style=\"color: #000000;\">\u00a0<\/span><\/div>\n<div><span style=\"color: #000000;\">3) <span style=\"text-decoration: underline;\"><strong>Interactive marketing:<\/strong><\/span> Social Media, Digital Strategy, tools, process and CRM.<\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">4) <span style=\"text-decoration: underline;\"><strong>ROI for Corporate Brands:<\/strong><\/span>\u00a0Hands-on case study based real industry focused <a href=\"http:\/\/www.techdivine.com\/tdblog\/2017\/02\/speaker-at-bbc-knowledge-at-national-digital-marketing-awards-taj-lands-end\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital strategy<\/a> experiences.<\/span><\/div>\n<div>\n<div class=\"gmail-page\" title=\"Page 1\">\n<div class=\"gmail-section\">\n<div class=\"gmail-layoutArea\">\n<div class=\"gmail-column\">\n<div class=\"gmail-page\" title=\"Page 1\">\n<div class=\"gmail-section\">\n<div class=\"gmail-layoutArea\">\n<div class=\"gmail-column\">\n<p><span style=\"color: #000000;\">5) <span style=\"text-decoration: underline;\"><strong>Consumer Marketing Research:<\/strong><\/span> Qualitative and Quantitative using Analytics in digital world.<\/span><\/p>\n<p><span style=\"font-family: Calibri; color: #000000;\">In other words, learning core skills in your digital\u00a0marketing\u00a0course or social media workshop today should encompass the following and that too hands-on with actual industry\u00a0focused <a href=\"http:\/\/www.techdivine.com\/about-us\/case-studies\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing case study<\/a> based approach across industries and countries:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri; color: #000000;\"><span style=\"text-decoration: underline;\"><strong>Digital tools:<\/strong><\/span> \u00a0<\/span>\n<ul>\n<li style=\"padding-left: 30px;\"><span style=\"font-family: Calibri; color: #000000;\">PPC: Google\u00a0Adwords,\u00a0Facebook\u00a0ads, Twitter ads,\u00a0Instagram\u00a0ads<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri;\"><span style=\"text-decoration: underline;\"><strong>Analytics:<\/strong><\/span> Google Analytics,\u00a0Facebook\u00a0insights, Twitter analytics,\u00a0Instagram<\/span>\u00a0insights\u00a0<\/span><\/li>\n<li><span style=\"color: #000000;\"><u>Digital Strategies in terms of:<\/u><\/span>\n<ul>\n<li><span style=\"color: #000000;\">Blogging, SEO and Content marketing for consumer behaviour, customer journey and customer experience.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #000000;\">Online reputation management and sentiment analysis\u00a0<\/span><\/li>\n<li><span style=\"color: #000000;\">Real&#8211;time brand engagement conversations\u00a0<\/span><\/li>\n<li><span style=\"color: #000000;\">Budgeting, planning, designing a digital strategy focused towards ROI for corporate brands\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri; font-size: medium; color: #000000;\">These can be further\u00a0bifurcated into\u00a0learning advanced\u00a0skills in\u00a0blogging, content marketing, customer journey across digital\u00a0touch pints,\u00a0gasification using digital strategy and integrating tools and\u00a0process like <a href=\"http:\/\/www.techdivine.com\/our-services\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media\u00a0influencer\u00a0campaigns<\/a>, social media contests etc to induce customer purchase and add\u00a0instant\u00a0gratification\u00a0based on a prospects affinity categories, needs and\u00a0products\u00a0that will help them get real world solutions for their daily activities,\u00a0professional and or personal.<\/span><\/p>\n<p><span style=\"font-family: Calibri; font-size: medium; color: #000000;\">So if you are or if you know a MBA professional planning to pursue a <a href=\"https:\/\/www.twitter.com\/AnanthV9\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing certification course<\/a> or an <a href=\"https:\/\/www.facebook.com\/AnanthV9\" target=\"_blank\" rel=\"noopener noreferrer\">advanced social media marketing workshop<\/a>, make sure the above points and aspects are taken into consideration after which you can even choose your area of expertise within these fields.<\/span><\/p>\n<p><span style=\"font-family: Calibri; font-size: medium; color: #000000;\">More importantly, learn it hands-on so that irrespective of the industry or field you work in, you\u00a0will be able to actually integrate the right digital tools with the digital strategy based on your <a href=\"https:\/\/www.amazon.in\/Social-media-marketing-brand-ROI-ebook\/dp\/B00MABPJ62\" target=\"_blank\" rel=\"noopener noreferrer\">Social media ROI<\/a> or digital marketing goal to\u00a0make you the <a href=\"http:\/\/www.techdivine.com\/tdblog\/category\/best-digital-marketing-professional-india\/\" target=\"_blank\" rel=\"noopener noreferrer\">best digital marketing professional<\/a> in your industry or the <a href=\"http:\/\/www.techdivine.com\/tdblog\/2016\/12\/most-influential-digital-marketing-leaders-2016-by-cmo-asia-world-marketing-congress\/\" target=\"_blank\" rel=\"noopener noreferrer\">most influential digital marketing leaders<\/a>.<\/span><\/p>\n<p><span style=\"font-family: Calibri; font-size: medium; color: #000000;\">Feel free to reach me for queries if any.<\/span><\/p>\n<blockquote><p><em><strong><a href=\"http:\/\/www.techdivine.com\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quick CONTACT Form Link: Click Here<\/a><\/strong><\/em><\/p><\/blockquote>\n<p><span style=\"font-family: Calibri; font-size: medium; color: #000000;\">Have an amazingly engaging and\u00a0interactive learning ahead.<\/span><\/p>\n<p>Be Well<\/p>\n<p>Ananth V<\/p>\n<p>Let&#8217;s Connect &#8211;\u00a0<a href=\"http:\/\/www.techdivine.com\/tdblog\" target=\"_blank\" rel=\"noopener noreferrer\">Blog\u00a0<\/a>&#8211;\u00a0<a href=\"https:\/\/www.ananthv9.wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pers Blog<\/a>\u00a0&#8211;\u00a0<a href=\"https:\/\/www.twitter.com\/ananthv9\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u00a0<\/a>&#8211;\u00a0<a href=\"https:\/\/www.facebook.com\/ananthv9\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u00a0<\/a>&#8211;\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/techdivine\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn\u00a0<\/a>&#8211;\u00a0<a href=\"https:\/\/www.amazon.com\/dp\/B00MABPJ62\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Book<\/a>\u00a0&#8211;\u00a0<a href=\"http:\/\/www.ananthv.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Website<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fb-root\"><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.10\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/ananthv9\/posts\/1046573345379126\" data-width=\"500\" data-show-text=\"true\">\n<blockquote class=\"fb-xfbml-parse-ignore\" cite=\"https:\/\/www.facebook.com\/ananthv9\/posts\/1046573345379126\"><p>&#8220;9 things I learnt in the 7 years of my Entrepreneurial journey&#8221;<\/p>\n<p>1. &#8220;Rule No.1: Never lose money. Rule No.2: Never&#8230;<\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/ananthv9\/\">Ananthanarayanan Venkateswaran<\/a> on\u00a0<a href=\"https:\/\/www.facebook.com\/ananthv9\/posts\/1046573345379126\">Wednesday, October 4, 2017<\/a><\/p><\/blockquote>\n<\/div>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.techdivine.com%2Ftdblog%2F2017%2F10%2Fwhat-to-learn-in-digital-marketing-as-a-mba-professional%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>What to learn in Digital Marketing as a MBA Professional<\/p>\n","protected":false},"author":2,"featured_media":8435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[44642,44644,44643,43679,43877,43878,44534,3154,44678,44680,44838,44714,44880,44645,44103,417,45111,44677,44679,44119,1464,44067,44066,132,44101,44742],"tags":[44805,44905,44498,44548,44672,44090,44485,44497,44081,44806],"class_list":["post-8434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-digital-marketing-courses","category-advanced-digital-marketing-training","category-advanced-social-media-marketing-courses","category-ananth-v-2","category-best-digital-marketing-professional","category-best-digital-marketing-professional-india","category-corporate-training","category-digital-marketing","category-digital-marketing-leaders","category-digital-marketing-leaders-2016","category-digital-marketing-speaker","category-digital-marketing-trends","category-digital-strategy","category-learn-advanced-digital-marketing-courses","category-learning-digital-marketing","category-management","category-mba-students","category-most-influential-digital-marketing-leaders","category-most-influential-digital-marketing-leaders-2016","category-social-media-course","category-social-media-marketing","category-social-media-training","category-social-media-workshops","category-techdivine","category-training-and-workshop","category-trends-in-digital-marketing-2017","tag-corporate-training-programs","tag-digital-marketing-corporate-training","tag-digital-marketing-courses","tag-digital-marketing-workshops","tag-employee-development-programs","tag-learn-digital-marketing","tag-learn-social-media-marketing","tag-social-media-courses","tag-social-media-workshops-2","tag-student-skill-development-programs"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-06-at-12.31.44-PM.png","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/8434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=8434"}],"version-history":[{"count":5,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/8434\/revisions"}],"predecessor-version":[{"id":8891,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/8434\/revisions\/8891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media\/8435"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=8434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=8434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=8434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}