{"id":9719,"date":"2020-09-07T12:22:20","date_gmt":"2020-09-07T06:52:20","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=9719"},"modified":"2020-09-07T12:22:25","modified_gmt":"2020-09-07T06:52:25","slug":"roi-success-with-change-in-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2020\/09\/roi-success-with-change-in-digital-marketing-strategy\/","title":{"rendered":"ROI Success with change in digital marketing strategy"},"content":{"rendered":"\n

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True sign of a\u00a0leader<\/em><\/strong><\/p>\n\n\n\n

From saying, “I have 28 yrs experience, you follow my strategy” to saying, “I was wrong, you please go ahead with your strategy”<\/p>\n\n\n\n

Director Marketing insisted that we focus on his strategy & when he saw the results weren’t good enough, accepted his mistake & gave us complete freedom to deliver what was best for the organization<\/p>\n\n\n\n

Listening & agreeing to a client just for the fear of losing them is not what responsible digital agencies do<\/p>\n\n\n\n

Inform, educate them & work with focus & discipline<\/p>\n\n\n\n

“If I had asked people what they wanted, they would have said faster horses: Henry Ford”<\/strong><\/em><\/p><\/blockquote>\n\n\n\n

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Image 1: Sales we achieved because we strictly followed what the client insisted for 3 months<\/strong><\/p>\n\n\n\n

During these 3 months, we kept requesting them to allow us to run the campaign based on our experience, but he denied<\/p>\n\n\n\n

Finally, when he realized the sales as per their quarterly targets wasn’t being met, he wrote the above mail to me & gave us absolute control of the digital marketing strategy campaign, content, SEO, PPC, gamification & social media management<\/p>\n\n\n\n

Image 2: We surpassed their expected quarterly\u00a0sales\u00a0& achieved Rs.2.23 million with a fantastic engagement rate & CTR<\/strong><\/p>\n\n\n\n

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Thinking is the hardest work there is, which is probably the reason why so few engage in it: Henry Ford<\/strong><\/em><\/p>\n\n\n\n

This post originally appeared here on LinkedIn: True sign of a leader<\/a><\/strong><\/p>\n\n\n\n

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Let\u2019s connect:<\/strong>Website<\/a>\u00a0\u2013\u00a0Twitter<\/a>\u00a0\u2013\u00a0Facebook<\/a>\u00a0\u2013\u00a0Social Media Brand Marketing ROI BOOK Paperback and Kindle versions<\/a>\u00a0\u2013\u00a0Corporate Training<\/a>\u00a0\u2013\u00a0Book a Speaker<\/a>\u00a0 \u2013 \u00a0LinkedIn<\/a>\u00a0\u2013\u00a0Harvard Business Review Social Media Marketing article<\/a><\/p>\n\n\n