{"id":9803,"date":"2020-10-09T10:38:13","date_gmt":"2020-10-09T05:08:13","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=9803"},"modified":"2020-10-09T10:38:18","modified_gmt":"2020-10-09T05:08:18","slug":"exotic-travel-roi-using-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2020\/10\/exotic-travel-roi-using-digital-marketing-strategy\/","title":{"rendered":"Exotic travel &#8211; ROI using digital marketing strategy"},"content":{"rendered":"\n<p>How we delivered <a href=\"http:\/\/www.techdivine.com\/about-us\/our-founder-ananth-v\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"high ROI (opens in a new tab)\">high ROI<\/a> for our client catering to exotic travel experiences <\/p>\n\n\n\n<p>(Throwback quick <a href=\"http:\/\/www.techdivine.com\/about-us\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"case study (opens in a new tab)\">case study<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pablo-2-1024x1024.png\" alt=\"\" class=\"wp-image-9805\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pablo-2.png 1024w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pablo-2-300x300.png 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pablo-2-150x150.png 150w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pablo-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br \/>These were travel experiences to locations like The Himalayas, Mongolia, etc on motorcycles like Harley Davidson &amp; Royal Enfield<br \/>Steps:<\/p>\n\n\n\n<p><br \/>1) We designed different buyer personas based on available data using customer journey mapping, #digital touchpoint &amp; in-depth analytics about past users, customers &amp; ongoing web &amp; social media insights<\/p>\n\n\n\n<p><br \/>2) Created 4 categories of core social media content posts focusing on: Images, Offers, Videos &amp; most important of all, Experiences<\/p>\n\n\n\n<p><br \/>3) User Generated Content (UGC) strategies were the ones that delivered high #ROI. We created posts &amp; campaigns that encouraged more users to share their past experiences &amp; for future wanderlust, on their aspirations &amp; dream destinations<\/p>\n\n\n\n<p><br \/>4) Real-time: Responses from the brand, customized offers based on analytics &amp; buyer persona played a crucial role in winning the trust of prospective customers<\/p>\n\n\n\n<p><br \/>5) ADS: Engaging targeted ads to users based on their past travel experiences, re-marketing &amp; affinity helped us generate good ROI for our client with bookings online for upcoming tours<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pexels-suket-dedhia-570026-1024x683.jpg\" alt=\"\" class=\"wp-image-9806\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pexels-suket-dedhia-570026-1024x683.jpg 1024w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pexels-suket-dedhia-570026-300x200.jpg 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pexels-suket-dedhia-570026-768x512.jpg 768w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pexels-suket-dedhia-570026-1536x1024.jpg 1536w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pexels-suket-dedhia-570026.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"This post originally appeared here: (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6720188737520758784\/\" target=\"_blank\">This post originally appeared here:<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6720188737520758784\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6720188737520758784\/<\/a><\/p>\n\n\n\n<p><strong>Feel free to share your comments &amp; queries<\/strong><\/p>\n\n\n\n<p><br \/>Would be glad to answer them to the extent feasible &amp; permissible from our client<\/p>\n\n\n\n<p>For custom designed <a rel=\"noreferrer noopener\" aria-label=\"digital marketing campaigns (opens in a new tab)\" href=\"http:\/\/www.techdivine.com\/our-services\/social-media-marketing-smm-services\/\" target=\"_blank\">digital marketing campaigns<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"corporate training programs (opens in a new tab)\" href=\"http:\/\/www.techdivine.com\/corporate-training\/\" target=\"_blank\">corporate training programs<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"hiring a speaker (opens in a new tab)\" href=\"http:\/\/www.techdivine.com\/speaker\/\" target=\"_blank\">hiring a speaker<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"digital strategy consultant (opens in a new tab)\" href=\"http:\/\/www.techdivine.com\/digital-strategy-consultant\/\" target=\"_blank\">digital strategy consultant<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"reach us using quick contact form link here. (opens in a new tab)\" href=\"http:\/\/www.techdivine.com\/contact-us\/\" target=\"_blank\"><strong>reach us using quick contact form link here.<\/strong><\/a><\/p>\n\n\n\n<p>Team Techdivine Creative Services<\/p>\n\n\n\n<p><a href=\"http:\/\/www.techdivine.com\/\"><strong>Digital Agency<\/strong><\/a><\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.techdivine.com%2Ftdblog%2F2020%2F10%2Fexotic-travel-roi-using-digital-marketing-strategy%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Exotic travel &#8211; ROI using digital marketing strategy<\/p>\n","protected":false},"author":1,"featured_media":9806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[43679,4311,44817,43889,4314,44838,44880,45578,4313,4687,4312,45577,45576,132,45575,138,45574],"tags":[16,45126,45379,45570,45572,44978,44535,4540,45548,45569,4299,44480,44845,45306,45567,45562,45568,45563,2286,45146,45573,45571,1291,45561,45565,45564,45566,45560],"class_list":["post-9803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ananth-v-2","category-case-study-2","category-digital","category-digital-agency-2","category-digital-marketing-case-study-2","category-digital-marketing-speaker","category-digital-strategy","category-exotic-travel-marketing-roi","category-marketing-case-study-2","category-roi-on-marketing","category-social-media-case-study","category-speciality-tourism-digital-strategy","category-speciality-travel-digital-strategy","category-techdivine","category-tourism-digital-marketing","category-travel","category-travel-digital-marketing","tag-ananth-v","tag-best-digital-agency","tag-best-speaker","tag-case-study-tourism","tag-case-study-travel","tag-corporate-trainer","tag-corporate-training","tag-digital-agency","tag-digital-agency-success","tag-digital-consultation","tag-digital-marketing-case-study","tag-digital-marketing-roi","tag-digital-strategy","tag-digital-strategy-speaker","tag-engaging-speaker","tag-exotic-travel-digital-strategy","tag-global-award-winning-speaker","tag-motorcycles-travel-strategy","tag-social-media-roi","tag-speaker","tag-speciality-tourism","tag-speciality-travel","tag-techdivine-creative-services","tag-tourism-marketing","tag-travel-digital-agency","tag-travel-digital-marketing","tag-travel-marketing","tag-travel-social-media"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/10\/pexels-suket-dedhia-570026.jpg","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/9803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=9803"}],"version-history":[{"count":3,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/9803\/revisions"}],"predecessor-version":[{"id":9810,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/9803\/revisions\/9810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media\/9806"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=9803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=9803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=9803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}