{"id":9871,"date":"2020-12-18T10:19:03","date_gmt":"2020-12-18T04:49:03","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=9871"},"modified":"2020-12-18T10:19:03","modified_gmt":"2020-12-18T04:49:03","slug":"how-to-generate-high-roi-for-restaurants-using-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2020\/12\/how-to-generate-high-roi-for-restaurants-using-digital-marketing-strategy\/","title":{"rendered":"How to generate high ROI for restaurants using digital marketing strategy"},"content":{"rendered":"\n<p>4 important lessons we learnt from 8 uniquely distinct digital marketing campaigns during the past year across restaurants<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/restaurant-marketing-social-media-digital-ROI-strategy-success.png\" alt=\"social media roi restaurant marketing digital strategy  success\" class=\"wp-image-9872\" width=\"550\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/restaurant-marketing-social-media-digital-ROI-strategy-success.png 1011w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/restaurant-marketing-social-media-digital-ROI-strategy-success-300x199.png 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/restaurant-marketing-social-media-digital-ROI-strategy-success-768x510.png 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify\">1) Do not &#8220;simply sell&#8221;. The need for emotional connect and conversations amongst users is higher than ever before. So engage with them meaningfully online<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/restaurant-marketing-digital-agency-social-media-ROI-1024x682.jpg\" alt=\"social media roi restaurant marketing digital strategy  success\" class=\"wp-image-9864\" width=\"545\" height=\"545\"\/><\/figure>\n\n\n\n<p>2) Offers: Offers should not be what you think are the best offers. It should be based on proper customer journey mapping, buyer persona, digital touch-points, customer experiences &amp; feedback. Do that the right way &amp; your offers will see fantastic ROI<\/p>\n\n\n\n<p>3) Do not focus on platforms alone. Focus on a three prong strategy with social media marketing:<br \/>a) Less focus on flashy or too much graphic creatives and more on the messaging<br \/>b) Test platforms that work the best and re-engage and re-invest content strategy in those accordingly<br \/>c) Invest in Pay Per Click (PPC) from time to time. Tweak the campaigns to deliver the best customer cost per acquisition so as to get best customer lifetime value (CLV)<\/p>\n\n\n\n<p>4) Analytics is core. Without analytics, running your campaigns is as good as shooting in the dark<\/p>\n\n\n\n<p>We have delivered ROI of 210%, 250%, 350%, 450%, 600% for client digital marketing social media campaigns in the restaurant industry &amp; the above points have added tremendous value to us in doing so<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"438\" height=\"668\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/09\/social-media-roi-restaurant-success.png\" alt=\"social media roi restaurant marketing digital strategy  success\" class=\"wp-image-9712\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/09\/social-media-roi-restaurant-success.png 438w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/09\/social-media-roi-restaurant-success-197x300.png 197w\" sizes=\"auto, (max-width: 438px) 100vw, 438px\" \/><\/figure>\n\n\n\n<p>Keep growing<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/contact-us\/\" target=\"_blank\">For <strong>custom designed digital marketing social media campaigns<\/strong>, reach us here using quick contact form<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/digital-strategy-consultant\/\" target=\"_blank\">For <strong>digital strategy consultation<\/strong>, reach us here<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/corporate-training\/\" target=\"_blank\">For custom designed <strong>hands-on corporate training<\/strong> for your team, reach us here<\/a><\/li><li><a href=\"http:\/\/www.techdivine.com\/hire-a-speaker\/\" target=\"_blank\" rel=\"noreferrer noopener\">For <strong>Speaker sessions, Masterclass, Workshops<\/strong>, reach us here<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Connect with our multiple time global award winning CEO online:<\/strong>\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/about-us\/our-founder-ananth-v\/\" target=\"_blank\">Website<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.twitter.com\/AnanthV9\">Twitter<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.facebook.com\/AnanthV9\">Facebook<\/a>\u00a0\u2013\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.in\/Social-Media-Marketing-Brand-Roi\/dp\/1500689440\/\" target=\"_blank\">Social Media Brand Marketing ROI BOOK Paperback and Kindle versions<\/a>\u00a0\u2013\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/corporate-training\/\" target=\"_blank\">Corporate Training<\/a>\u00a0\u2013\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/hire-a-speaker\/\" target=\"_blank\">Book a Speaker<\/a>\u00a0 \u2013 \u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/techdivine\/\" target=\"_blank\">LinkedIn<\/a>\u00a0\u2013\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/hbr.org\/2020\/01\/4-questions-to-boost-your-social-media-marketing\" target=\"_blank\"><strong><em>Harvard Business Review Social Media Marketing article<\/em><\/strong><\/a><\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.techdivine.com%2Ftdblog%2F2020%2F12%2Fhow-to-generate-high-roi-for-restaurants-using-digital-marketing-strategy%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>How to generate high ROI for restaurants using digital marketing strategy<\/p>\n","protected":false},"author":1,"featured_media":9699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[43679,43889,3154,44678,44838,45395,44880,3195,45549,3562,4687,1464],"tags":[4540,45545,44104,45592,45217],"class_list":["post-9871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ananth-v-2","category-digital-agency-2","category-digital-marketing","category-digital-marketing-leaders","category-digital-marketing-speaker","category-digital-marketing-training","category-digital-strategy","category-restaurant","category-restaurant-marketing","category-restaurants","category-roi-on-marketing","category-social-media-marketing","tag-digital-agency","tag-digital-marketing-restaurants","tag-digital-marketing-training","tag-restaurant-digital-marketing","tag-visiting-faculty"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/08\/restaurant-marketing-digital-agency-ROI-success-Ananth-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/9871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=9871"}],"version-history":[{"count":1,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/9871\/revisions"}],"predecessor-version":[{"id":9873,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/9871\/revisions\/9873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media\/9699"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=9871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=9871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=9871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}