{"id":9874,"date":"2020-12-18T12:22:31","date_gmt":"2020-12-18T06:52:31","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=9874"},"modified":"2020-12-18T12:22:36","modified_gmt":"2020-12-18T06:52:36","slug":"delivering-roi-using-digital-marketing-social-media-for-luxury-brands","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2020\/12\/delivering-roi-using-digital-marketing-social-media-for-luxury-brands\/","title":{"rendered":"Delivering ROI using digital marketing social media for Luxury Brands"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/luxury-brand-marketing-social-media-digital-strategy-ROI-1024x682.jpg\" alt=\"Luxury brand marketing social media Digital Strategy ROI\" class=\"wp-image-9875\" width=\"550\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/luxury-brand-marketing-social-media-digital-strategy-ROI-1024x682.jpg 1024w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/luxury-brand-marketing-social-media-digital-strategy-ROI-300x200.jpg 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/luxury-brand-marketing-social-media-digital-strategy-ROI-768x512.jpg 768w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/luxury-brand-marketing-social-media-digital-strategy-ROI.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>5 steps that helped us deliver ROI using digital marketing social media for&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=luxury&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6745586066876620800\">#Luxury<\/a>&nbsp;Brands<\/p>\n\n\n\n<p>1) The power of real influencers, not just celebrities or pseudo- celebrities: Partnering with individuals or other brands who truly live the lifestyle &amp; can tell an authentic story, rather than blindly paying popular influencers to promote their products. Focused on content strategies for building User Generated Content (UGC)<\/p>\n\n\n\n<p>2) What are the triggers? \u2013 It\u2019s key to understand the consumer preferences, what are their aspirations, what are the emotional and social triggers which can convert a prospect to a loyal customer<\/p>\n\n\n\n<p>3) Deals NOT really, whereas Personalisation, a big YES<\/p>\n\n\n\n<p>4) It\u2019s not just what your product is about, it\u2019s how it makes them feel<\/p>\n\n\n\n<p>5) Few other interesting strategies that worked well for ROI:<\/p>\n\n\n\n<p>a) Voice search &amp; Alexa Skills focused on lifestyle not the product<br \/>b) Micro blogging, micro vacations &amp; micro moments<br \/>c) Zero distance retail &amp; design thinking to make things more sustainable, accessible, engaging &amp; relatable<br \/>d) Immersive content to engage by using AR, VR, IoT, etc is a no-brainer, especially in the luxury brand segment<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/contact-us\/\" target=\"_blank\">For\u00a0<strong>custom designed digital marketing social media campaigns<\/strong>, reach us here using quick contact form<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/digital-strategy-consultant\/\" target=\"_blank\">For\u00a0<strong>digital strategy consultation<\/strong>, reach us here<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/corporate-training\/\" target=\"_blank\">For custom designed\u00a0<strong>hands-on corporate training<\/strong>\u00a0for your team, reach us here<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/hire-a-speaker\/\" target=\"_blank\">For\u00a0<strong>Speaker sessions, Masterclass, Workshops<\/strong>, reach us here<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Connect with our multiple time global award winning CEO online:<\/strong>\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/about-us\/our-founder-ananth-v\/\" target=\"_blank\">Website<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.twitter.com\/AnanthV9\">Twitter<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.facebook.com\/AnanthV9\">Facebook<\/a>\u00a0\u2013\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.in\/Social-Media-Marketing-Brand-Roi\/dp\/1500689440\/\" target=\"_blank\">Social Media Brand Marketing ROI BOOK Paperback and Kindle versions<\/a>\u00a0\u2013\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/corporate-training\/\" target=\"_blank\">Corporate Training<\/a>\u00a0\u2013\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.techdivine.com\/hire-a-speaker\/\" target=\"_blank\">Book a Speaker<\/a>\u00a0 \u2013 \u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/techdivine\/\" target=\"_blank\">LinkedIn<\/a>\u00a0\u2013\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/hbr.org\/2020\/01\/4-questions-to-boost-your-social-media-marketing\" target=\"_blank\"><strong><em>Harvard Business Review Social Media Marketing article<\/em><\/strong><\/a><\/p>\n\n\n\n<p><br \/><\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.techdivine.com%2Ftdblog%2F2020%2F12%2Fdelivering-roi-using-digital-marketing-social-media-for-luxury-brands%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Luxury management marketing digital strategy Social Media ROI <\/p>\n","protected":false},"author":1,"featured_media":9875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[44817,3154,44880,45505,45596,4687,1464],"tags":[16,45550,45595,45429,45491,45409],"class_list":["post-9874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-digital-marketing","category-digital-strategy","category-luxury-management-training","category-luxury-marketing","category-roi-on-marketing","category-social-media-marketing","tag-ananth-v","tag-digital-agency-roi","tag-luxury-brand-marketing","tag-luxury-management","tag-luxury-marketing-training","tag-speaker-digital-strategy-roi"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2020\/12\/luxury-brand-marketing-social-media-digital-strategy-ROI.jpg","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/9874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=9874"}],"version-history":[{"count":3,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/9874\/revisions"}],"predecessor-version":[{"id":9878,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/9874\/revisions\/9878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media\/9875"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=9874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=9874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=9874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}