Advanced Digital Marketing Training for 50 IIM INDORE PGP participants reaches 2,31,122 users with 38,48,899 impressions in real-time
We conducted a 3 Day advanced digital marketing hands-on Corporate Training with case study based approach for 50 wonderful participants of IIM INDORE’s PGP program on March 4th, March 11th and March 12th 2017.
Each day had a custom designed training module curriculum that would empower the said participants to learn digital skills, digital strategy, digital tool and of course, digital marketing in a way that is in demand across corporate today.
On Day 2 of the said training, we were teaching “ANALYTICS and Digital marketing metrics” across Google Analytics, Facebook insights, Twitter Analytics, Instagram analytics etc and as part of this curriculum something told us that we needed to go beyond just teaching measuring, tracking and interpreting analytics, social media marketing metrics for these participants. So we planned a custom tracking #IIMDM for the said participants to have conversations online during day 2 of their hands-on training program.
The energy and zeal of the 50 PGP participants was electrifying and their focus was impeccable.
The end of that 7 hour Training on day 2, we tracked the metrics just for that particular day and it showcased the following results (DO NOTE: The participants were able to see the analytics, metrics across their conversations online and live during the entire day):
- 933 posts on #IIMDM LIVE
- 90 users started conversing about the said topics online
- The custom named #IIMDM reached in real-time across:
- 2,31,122 users
- 38,48,899 impressions
during those 6-7 hours of live digital marketing training program.
Few other important metrics that were tracked in real-time during the said program:
Top sources and Demographics of Users discussing #IIMDM during the Live digital marketing Training program
Sentiment Analysis of #IIMDM tracking
Most Popular sites, linkback, locations that discussed #IIMDM
Most influential users discussing #IIMDM related topics live during the advanced training program
Topics that were discussed with hashtag #IIMDM Online and tracked in real-time during the training program
Live sharing – Most shared pics, tweets from participants during the event
Pics courtesy of IIM INDORE Mumbai campus event participants from the 3 Day program and a special thanks to Abhishek, Saurabh, Shailaja, Ajinkya, Ayushi, Bikas – THANK YOU
I loved the responses, fabulous constant queries that helped make the 3 Day 24 Hour Training Program engaging, interactive and an amazing experience.
I love working with corporate brands and technology products to design customized ROI focused digital marketing campaign strategies but at the same time, I enjoy the amazing interactions I get to have when I train exceptional academic institutions that are not only Elite due to their brand, recognition, reputation over decades but also due to their amazing quality and level of students from such elite management institutions.
If you are looking forward to conducting custom designed hands-on case study focused Advanced Digital Marketing Corporate Training for your Esteemed Elite Institutions and or Top Corporate Organizations with a focus towards empowering Employee development and student skill development, feel free to reach us using the quick form link give below:
Best Regards & BE WELL
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