How to succeed with digital marketing

Brand monitoring digital marketing campaign success

How to succeed with digital marketing

Brand monitoring digital marketing campaign success

Digital Marketing today empowers your business, brand or organization across industries and countries.

So whether you are a B2B company or a B2C company, whether your business delivers through a brick and mortar solution or a combination of online enquiries and physical store visits or as a business you are strictly functioning via an ecommerce model, the focus of empowering your customers,boosting your services, engaging in real-time using digital marketing will enable you to deliver exceptional business today across countries.

Well, that is, if you plan it and execute your digital strategy well.

digital marketing advertising analytics

Here are few powerful digital transformation, digital strategy, digital marketing ROI guides that will add value to the way you deliver using digital marketing today as a successful organization.

Digital Transformation:

The first step is ensuring there is a smooth digital transformation within your organization. This does not merely mean updating your website, upgrading your technology tools, gadgets in your office, updating your machines, devices or even operating system. To ensure a smooth digital transformation today, you need to focus at the root level concern. Which is, employee development, employee advocacy, employee skill development programs and with that digital skill upgradation through custom designed corporate training programs while ensuring other forms of digital upgradation within the organization.

Corporate training digital marketing social media employee development advanced programs

Here again, just randomly having your team attend a training program is not going to cut it out for you. You need to ensure while planning such training programs the following aspects without fail:

  • Skill levels of employees
  • Interest levels of employees
  • Incentives or appraisals the employees can except on such skill upgradation within the organization. Remember, if your only goal is to make sure they adapt, learn new things to do more work, you are probably heading down the wrong path. You need to keep employee growth as an integral part of their learning process too. If you want them to learn and become the best digital marketing professional in your industry or organization or the most influential digital marketing leader who can empower, design and implement digital strategies etc right from the start then you need to give them the right set of incentives for them to learn, grow in their jobs and at the same time ensure they make the best of the learning process to deliver exceptionally well for your organization too.
  • Final process: Get them to engage and interact with each other too. This will enable you to understand which employee is specialized in which digital skill for eg. each one of them could be exceptionally good at different aspects like, content, or coding, or SEO, or creative ideas, or numbers & analytics or creating ads & offers that appeal to end users or writing quality blog posts, newsletters, etc. So find out who is good at what and let them keep exploring their areas of specialization within the digital marketing realm. It’s a vast field and there are so many things to do, learn and implement when you look at the difference between digital marketing and social media marketing itself.

So ensure your organization is not just a part of the digital marketing trends for 2017 but rather, is able to boost these strategies for a customized digital marketing campaign that is relevant to your organizational goals and real ROI.

Digital Strategy:

Your digital strategy needs to make sure it focuses on the following:

Quality Leads: Focus on the word QUALITY here. So rather than having 10,000 leads or enquiries through the year with a 1% conversion rate focus on may be using the right tools, process, marketing and management strategies to get may be 1,000 leads but with a much higher and way better actual sales conversion rate. This in the long run will also add value to your business.

Email subscribers lists: This is a powerful way to generate leads. Lots of websites make a massive mistake even today not giving users or website visitors an option to easily subscribe for updates from the business by merely sharing their email address. You could add incentives by creating quality content and giving users an option saying SUBSCRIBE for Resourceful UPDATES with a SINGLE CLICK HERE and they could add their email id in return for quality content, free e-books, free downloads, white papers, case studies etc. Once a website visitor gives you their email address you have an opportunity to engage and connect with them in the long run for more real-time conversations. Purchasing email lists from others or using the same without approval from those email users is a strict NO.

Here the idea is simple: DELIVER VALUE every single time with quality content.

VALUE could be in the form of a case study based download, or step by step how to guides, e-book which helps them with analytics, customer insights, etc about their industry, email newsletter updates that sincerely shares new and original content each and every time a new article is updated, helps these readers solve an actual problem that they could be facing in their business, provide extended chat based support from time to time using social media or social networking platforms, free webinars, a timezone across different days when prospects could reach out to you to ask queries wherein you can share your experience and know-how to help and or assist them etc.

These, will be real value-adds in every sense of the term.

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Customer Journey, Experience via Buyer Persona and Digital marketing Analytics:

Analytics should never be underestimated in today’s world.

In fact, today, there is so much information overload that even living in the moment is getting difficult.

So its core to get the right metrics that are relevant to your business goals.

These metrics should enable you to create buyer personas which allows you to design a customized customer journey for best customer experiences in their digital touch-points while interacting, engaging with your brand and business to enquire, interact,

To provide the best value, at the end of the day, you must have a detailed understanding of your prospects and or buyer’s journey.

Happiness

Digital Marketing ROI Guides:

The purpose of business is to create a customer ~ Peter F Drucker

If your digital marketing strategies focus only on likes and follows, then you need to redesign the same as over the years, digital marketing and social media brand ROI have evolved in a great way to ensure that the results go beyond vanity metrics and focus on real ROI using digital marketing today.

SEO and SMM: Search engine optimization is no longer a stand-alone. If you as a business today are planning to empower SEO for your website, blog etc and your only know-how of the same is to optimize keywords, then you need a massive change in your process. SEO today encompasses more than keywords. It focuses on quality content, relevant content, easy to use website UI, focused keywords and phrases, quality traffic, Pay Per Click (PPC), targeted users, responsive websites, social media marketing (SMM) feeds, real-time engagement and so many more factors. So all of this needs to work together as one.

Call to Action: Every post, article, update, website page, content etc needs to have a clear call to action. Provide users with easy to fill contact forms, email options, quick call options, chat forms, social networking profiles etc so that they can reach you using process or tools that they are comfortable with.

Measure, track and work on feedback: So its wonderful that you have all the aspects of a successful digital marketing ROI strategy in place. Now the final goal is to ensure that you get constant feedback from end users, improve your website experience or social media engagement real-time experience for best customer experiences in the most personalized way possible.

Best digital marketing professional in India Ananth V

Digital marketing is not a one time strategy. It is a daily effort with a sincere idea to add value to end users.

So the next time you plan a digital marketing strategy, ensure that you have all these factors taken into consideration to be able to have a successful digital marketing campaign.

What are your experiences with digital marketing so far?

Do you have any queries, if so, please feel free to share them with me here.

Have an amazing day ahead.

Be Well

Ananth V

Let’s Connect – Facebook Twitter LinkedInSocial Media Book – Learn Digital marketingCorporate Training

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Facebook ads, google analytics and gamification to boost customer journey

digital marketing customer journey experience

Facebook ads, google analytics and gamification to boost customer journey

As businesses empower their campaigns in the world of digital marketing ROI wherein focused targeted campaigns are designed with a clear idea to generate specific results; brands and organizations across the globe are equally focused to deliver the best customer journey and customer experiences.

digital marketing customer journey experience

Let us first look at the basic difference between a customer journey and a customer experience in the world of digital touch points for an end-user in the enquiry stage and or buying process.

What do we mean by a Customer journey in the digital world today?

Let’s say you visit a website for the very first time. It could be a normal website, blog, app or an ecommerce site. Here, aspects like:

  • Login credentials – Can you register or subscribe on the site or login using easy authentication process like facebook or twitter or LinkedIn or google plus etc
  • Are cookies enabled on the site and if so, how does it affect your browsing experience
  • How fast does the site load?
  • How User friendly is the website? Do you feel like you need someone to explain which feature or function is available or how to use the site navigation etc?
  • How easy are the search functions on the site?
  • How relevant are the search results? For eg. when you search for a specific topic, what are the options or results delivered and how close to what you were looking for are they?
  • How useful is the content?
  • Is there uniformity in the corporate communication style, overall theme, content and the sites core topics?
  • How easily are you able to locate things on the site you are looking for?
  • Can you enquire easily on the site or does it feel like a cumbersome process?
  • Are contact forms, location & related email to drop in a quick query easily accessible?
  • Does the site support social media feeds, updates, posts on the site and at the same time allow you to easily like the sites facebook page or follow its twitter profile or LinkedIn company page etc
  • How personalized does the site’s content feel in comparison to the details it asks from you when you register or subscribe to the site?
  • Does it support browsing across various devices and is mobile friendly and or responsive?
  • Does it easily allow you to re-share the content across multiple social networking sites and or email etc?

These are some of the examples of what could constitute as a customer journey in the digital world.

On similar lines, what would constitute as a customer experience?

In addition to the points shared above, a customer experience could be the following:

  • If it’s an ecommerce site, how easy and quick is the buying process and or checkout options
  • If it’s a normal site or a blog or an app etc, how easy is it for the site visitor to login or subscribe or cancel subscription or account or recommend content to re-share etc, while enquiring live and or in real-time via a chatbox or quick contact form query and the response from the site thereto.
  • When you drop in a query on the site, how quickly do you get the response from the site owners or brand executives in charge of the digital conversations?
  • How professional and in tune is the sites team with their social media team and the back-end handling the site’s engagement and conversations online to the transition offline.
  • How quick is the support for after sales services in terms of online help, online guides, how-to tips etc

In the video below, you can listen to the relevance of a digital strategy, digital transformation for brands and end users in the process of creating ROI with power packed customer journey and customer experiences.

BBC Digital Strategy Speaker – BBC KNOWLEDGE at National Digital Marketing Awards – ANANTH VBest Digital Marketing Professional in India & the Most Influential Digital Marketing Leaders

So how can Facebook ads, google analytics and gamification boost customer journey and customer experiences

FACEBOOK ADS:

Objectives:

Focus on Goals

Once you are clear on your goals, use the relevant Facebook Ad objectives from the multiple options available based on what suits your requirements the most

facebook ad objectives

Once you choose the objective, the next step is to design a custom audience and or create a targeted audience from the start based on their locations, affinity, age groups, etc and choose a campaign budget across a specific timeline to design and plan the same.

GOOGLE ANALYTICS

At this point, make sure to use the data available across your google analytics for eg. that helps you understand the audience type, demographics, what are they searching for, what content appeals the most, which pages are visited or searched for the most, what devices or browsers they use to visit the site, how frequently do old users revisit, etc

We are living in an age of data and or information overload. So ensure to track only that data which is relevant to your digital marketing campaign objective or strategy.

google analytics

Once you know your goals, your customers digital journey across your multiple platforms, it always adds value to plan and design an innovative strategy for best ROI results.

For eg. Organizations across industries and countries are offering multiple deals, discounts etc to users to give them incentive for buying their products and services. But customers are no longer merely looking for offers. They are looking for an engaging real-time experience too. This is where a digital strategy such as gamification could play a valuable role in your digital marketing customer experience process.

GAMIFICATION:

Gamification is the concept of applying game mechanics, game design techniques or integrating Big Data in a way that is relevant to your digital marketing metrics, ROI and goals.

It can be used by integrating apps, website, leaderboards, badges, awards, incentives, tools or simple yet innovative processes with your social media marketing campaigns with a clear focus to deliver specific results.

These results or ROI could be in the form of increasing footfalls at your physical office location, restaurants, malls, events, or increasing repeat purchases, referrals, downloads, brand mentions, increase corporate learning for employee development programs or employee skill development programs etc.

The idea is to empower brands and their end users to encourage them to have real-time conversations & engagement with you.

Simple steps for a successful start to your gamification strategy integrated using data from google analytics, focused ads from facebook ads etc:

  • Step 1:
    Start with a simple idea. Take for example: “You want your customers or end users to ‘actively use’ your company’s app from their smartphones for ‘1.2x’ more number of hours per day” OR “Increase footfalls at your Retail store or Restaurant by 35% in 3 months”.
    So the focus on your digital strategy here needs to be specific and clear. Based on this, you could create facebook ads across specific demographic of users using custom lists or custom audiences based on site visitors monitored from facebook pixel etc or using google analytics data.
  • Step 2:
    Give your end users an incentive to do the same. For this you could make use of any tools or services or apps online that help you professionally to integrate gamification as part of your business models e.g. https://badgeville.com/
  • Step 3:
    Ensuring your website or app which has the gamification process or tool integrated into your campaign, is tracking every “relevant information” to help you customize and improve the experience for your end users.
  • Step 4:
    When you add incentives, rewards etc for your end users: Ensure:

gamification

The proper use of Gamification technique can:

  • Drive higher ROI, deliver actual revenue and business results
  • Give your brand a massive competitive advantage with real-time engagement
  • Increase brand and customer loyalty
  • Increase brand purchases, product downloads, visits to an in-store business space, and most important of all, make the customer feel sincerely valued for his or her time, money and efforts.

These well planned, executed and monitored digital strategies ensure a smooth working process for your campaigns and at the same time help you in reaching milestones, goals in the form of real ROI while creating valuable real-time content and brand engagement for end users.

What are some of the strategies that have worked for your organization using these tools, process etc?

Do you have queries on how your organization can use gamification, facebook ads and google analytics to deliver campaign results for your end users and brand? Feel free to reach us here to know more.

Be Well

Ananth V

Let’s Connect – Facebook Twitter LinkedInSocial Media Book – Corporate Training Digital marketing

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