Integrating Big Rocks with your digital marketing ROI strategy

stephen covey big rocks story

Integrating Big Rocks with your digital marketing ROI strategy

Have you heard of the wonderful story from the iconic Stephen Covey. It is popularly known as Stephen Covey’s Big Rocks story. In this, Covey asks you to imagine a bucket and then put three or four big rocks in it. He then asks you whether the bucket is full? and the answer is obviously No. He then says, put in some smaller rocks to fill in the gaps and asks you the same question and then follows it by adding sand and water in it. Now it’s full you say!

stephen covey big rocks story

The logic focuses on the ‘order of doing things’. Which means,  instead of adding the big things first, assuming you would have started by adding water, sand and so on… the big rocks would no longer fit in.

At this point Covey points out that these big rocks are infact the important things in your life. So these need to be your priority.

Of course, there are also debates on this theory because each person has their own set of BIG ROCKS! So it becomes at times difficult to prioritize and draw a line on where and when to stop adding things as part of your “to-do list”.

Why? Because there is the aspect of TIME MANAGEMENT in consideration. Time forever will be the most precious commodity.

Peter Drucker, the father of modern management said, “First things first, second things not at all”.

Peter Drucker First things first priority

So this becomes an important aspect to consider while planning any campaign, life goals, career goals, digital marketing strategy as a key decision maker in your organization or whether you are an influential digital marketing leader in your industry today or considered to be the best digital marketing professional or you are a professional who is a crucial part of the team to help your business, brand and team design, plan, execute and monitor digital marketing campaign strategy successfully.

We need a balance wherein we can fit in the BIG ROCKS and at the same time be sure to stress enough on Drucker’s principle on priority as “ONE”.

Today, most of the organizations still focus on websites, apps, tools rather than first asking whether your end users are using the said sites, tools or apps. The frenzy is always to be on facebook, twitter, instagram etc and rarely to focus and measure across detailed consumer behavior online, consumer research metrics etc to understand their patters, needs and goals when they are online.

digital marketing goals strategy Ananth V

So rather than focusing on the latest popular app, social networking site, new age media tools, etc how about spending time to really first prioritize your core goal and design a strategy that will work towards creating, delivering results for that specific goal as part of your digital marketing social media brand ROI strategy

Remember,

If you want something new, you have to stop doing something old ~ Peter Drucker

So the next time you are designing a digital marketing ROI based campaign strategy, focus on:

  • Your Core GOAL(s) as your NUMBER One Priority
  • Design a strategy to plan, implement, execute flawlessly, measure and track the results of the same and then
  • focus on further goals or results for future organizational priorities. 

Achieving results (real ROI) not only empowers your social media digital marketing campaign but also boosts the morale of your team members and corporate professionals to deliver exceptionally every single time.

So, what do you think?

Do share your comments and queries with me here.

Would love to hear from you.

Interested in a custom designed Social media Digital Marketing ROI focused strategy for your Business Or a customized Digital Marketing hands-on case study based Corporate Training for your top performing employees digital skill and employee development programsReach us using this Quick form Link here to know more. CLICK HERE NOW – Contact Form

Best Regards & BE WELL

Ananth V

Let’s Connect – Facebook Twitter Social Media BookCorporate Training Digital MarketingWebsite – LinkedIn – YouTube

Most popular this month – Links and Related posts:

Advanced Digital Marketing Training for 50 IIM INDORE PGP participants reaches 2,31,122 users with 38,48,899 impressions in real-time

Learn digital marketing social media corporate training IIM INDORE Ananth V

Advanced Digital Marketing Training for 50 IIM INDORE PGP participants reaches 2,31,122 users with 38,48,899 impressions in real-time

We conducted a 3 Day advanced digital marketing hands-on Corporate Training with case study based approach for 50 wonderful participants of IIM INDORE’s PGP program on March 4th, March 11th and March 12th 2017.

Each day had a custom designed training module curriculum that would empower the said participants to learn digital skills, digital strategy, digital tool and of course, digital marketing in a way that is in demand across corporate today.

On Day 2 of the said training, we were teaching “ANALYTICS and Digital marketing metrics” across Google Analytics, Facebook insights, Twitter Analytics, Instagram analytics etc and as part of this curriculum something told us that we needed to go beyond just teaching measuring, tracking and interpreting analytics, social media marketing metrics for these participants. So we planned a custom tracking #IIMDM for the said participants to have conversations online during day 2 of their hands-on training program.

The energy and zeal of the 50 PGP participants was electrifying and their focus was impeccable.

The end of that 7 hour Training on day 2, we tracked the metrics just for that particular day and it showcased the following results (DO NOTE: The participants were able to see the analytics, metrics across their conversations online and live during the entire day):

  • 933 posts on #IIMDM LIVE
  • 90 users started conversing about the said topics online
  • The custom named #IIMDM reached in real-time across:
  • 2,31,122 users
  • 38,48,899 impressions

during those 6-7 hours of live digital marketing training program.

Learn digital marketing social media corporate training IIM INDORE Ananth V

 

Few other important metrics that were tracked in real-time during the said program:

IIM INDORE 50 PGP participants Live Hands-on Digital Marketing Training IIM Indore Mumbai campus 3 Day event by Ananth V Techdivine Creative Services

IIM INDORE 50 PGP participants Live Hands-on Digital Marketing Training IIM Indore Mumbai campus 3 Day event by Ananth V Techdivine Creative Services

Top sources and Demographics of Users discussing #IIMDM during the Live digital marketing Training program

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Sentiment Analysis of #IIMDM tracking

Best corporate training digital marketing course program workshops

Most Popular sites, linkback, locations that discussed #IIMDM

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Most influential users discussing #IIMDM related topics live during the advanced training program

 

best digital marketing social media workshop training courses

Topics that were discussed with hashtag #IIMDM Online and tracked in real-time during the training program

learn digital marketing best courses program workshop

learn social media digital marketing best courses program workshop

Live sharing – Most shared pics, tweets from participants during the event

Pics courtesy of IIM INDORE Mumbai campus event participants from the 3 Day program and a special thanks to Abhishek, Saurabh, Shailaja, Ajinkya, Ayushi, Bikas – THANK YOU

learn digital marketing social media corporate training workshop courses

learn digital marketing social media corporate training workshop courses

Ananth V Digital Marketing Social Media Corporate Trainer, Entrepreneur, Author, Speaker & Global award winning Professional

3 Day Advanced Digital Marketing Training

LIVE Clicks IIM INDORE MUMBAI Campus 3 Day event

LIVE Clicks IIM INDORE MUMBAI Campus 3 Day event

Ananth V Digital Marketing Social Media Corporate Trainer, Entrepreneur, Author, Speaker & Global award winning Professional

3 Day Advanced Digital Marketing Training

IIM INDORE Mumbai campus Digital marketing corporate training

3 Day Advanced Digital Marketing Training

3 Day Advanced Digital Marketing Training

 

I loved the responses, fabulous constant queries that helped make the 3 Day 24 Hour Training Program engaging, interactive and an amazing experience.

I love working with corporate brands and technology products to design customized ROI focused digital marketing campaign strategies but at the same time, I enjoy the amazing interactions I get to have when I train exceptional academic institutions that are not only Elite due to their brand, recognition, reputation over decades but also due to their amazing quality and level of students from such elite management institutions.

If you are looking forward to conducting custom designed hands-on case study focused Advanced Digital Marketing Corporate Training for your Esteemed Elite Institutions and or Top Corporate Organizations with a focus towards empowering Employee development and student skill development, feel free to reach us using the quick form link give below:

REACH Us for Customized Corporate Training Digital marketing programs – Click Here NOW

Best Regards & BE WELL

Ananth V

Let’s Connect – Facebook Twitter Social Media BookCorporate Training Digital MarketingWebsite

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