Social Media Quotient:Tapping the Social Media Marketing potential
Social Media Quotient:Tapping the Social Media Marketing potential:
SocialMediaCampaign
Marketers today are beginning to understand the influence of this power packed market research and analytic’s tool to reach to a larger target audience across social networking platforms by optimally utilizing precise social media monitoring tools as per industry and organizational needs.
The power of analysis is not restricted to using a particular website or a single online tool to serve the growing ‘industry reach’ needs. Social media monitoring to acquire the right social media quotient allows you to research deeper into consumer insight, needs and preferences as over 500 million users go online across platforms globally expressing themselves more freely than before.
It gives immediate feedback, taps powerful response rates, gives ample time to get in touch, reach and respond back to save the customers going irate and many a times transforming a negative feedback to a powerful brand ambassador.
With larger number of users now clearly expressing their needs to share their experiences about a product / brand or service today, it’s becoming more and more important for the BRANDS to monitor them not as an individual campaign but as part of the social media process. Measuring the ROI for a social media marketing campaign is today combined with the goal of customization while touching base with complete consumer preferences and needs for a service or a product.
Simple words of ‘share’, ‘like’ ‘bookmark’ have today become a way of life for Brands & for branding a service.
With the number of social book-marking users, bloggers and social networking sites users growing tremendously everyday, its only wise for brands to get into the process of exclusively reaching the target users with a powerful, well planned and implemented social media marketing campaign.
What did your Brand tell your customer today? Keep sharing your views/ comments and queries with us here.
Stay Connected.
Regards
Ananth V
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Tweet with us @techdivine on Twitter
Connect with us on FACEBOOK GROUP: TD Studios Social Media Marketing Services
Download a COPY of – Social Media Quotient : YOUR SMQ
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Related Posts:
The Role of a CRM in Social Media Marketing
Social Media Quotient: Know your SMQ – Teaser Video
Factors influencing Online Marketing For YOU!
Social Media Marketing: Measuring your Return on Investment
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Social Media Quotient: Most common ‘Measuring the ROI’ queries
Dear readers, thanks for the ever wonderful responses for our social media marketing (SMM) blog posts and a special thanks to all our premium members for their valuable trust in us.
Your SMQ
The three most common queries that were posted across from readers about SMM campaigns:
- Is this social media marketing really going to work?
- What can be the duration or least time-line that I can plan for my smm campaign?
- Some agencies promise to measure metrics and some only brand, how does this work out and how do we find out if they can really do this for us or no? we are a mid-sized company.
In the fast paced world of today, technology has so far beaten everything but time. The need for measuring your Brand’s Social Media Quotient has become an obvious part of any campaign. What is required is for it to be quick paced as money is being invested into this power packed marketing tool in billions, whose transformation power across industries and brands can be measured in more than one way.
What you need to keep in mind while planning a Social Media Marketing campaign?
- One needs to first understand that social media monitoring tools and social media marketing campaigns for measuring a brand’s social media quotient, is without a doubt one of the most influential marketing tools of all time. At the same time, one needs to understand that any skill, technology or talent needs to be nourished so as to be able to find the most appropriate channel and or medium in which it can be applied for optimum results. So give it time. Do not rush into it.
- Secondly, hurrying the process of measuring a social media marketing campaign or the strategy suggested itself shows both your clients and the team involved in the process that you value nil or very little for the power of this tool. This is never good for both, your clients and the team which is part of this campaign process. If they don’t have the faith or trust for this, neither will your clients.
- Furthermore, planning purely numbers for any social media marketing campaign is one of the gravest mistakes of all time. Understand the term ‘social’. The first thing that needs to be done is connect with your audience and then place yourself amidst the crowd. Don’t try to sell, rather humanize your brand.
Make sure the team or the external agency to whom you have handed the magical task for a much assured most powerful brand building and target reaching experience, have been doing this for a long time and that too across industries. Make sure you get your goals and preferences are traceable and monitored from their end with constantly presenting results of their performances for your brand. Ask them to give references of known brands or companies for whom they have or are performing such activities, speak to their clients if possible, ask the agency to submit their sample tracking formats and make sure you tell them what you would like to track for your business.
Remember, if its only metrics that they are tracking, then they do not understand this business and if its only brand they are monitoring, they have no clue whatsoever. In either case, get out while you can. It is not necessary to invest in millions, start small but for a longer time duration and keep monitoring and tracking with your social media tools, market research and in-depth analysis across platforms.
Plan, monitor, implement and measure your success across channels and platforms regularly for a successful social media marketing campaign.
Finally, remember, it’s a marketing campaign not a sales conversion platform. Use it wisely for the efforts to fall into place and happen and not forced upon. Connect and humanize your brand.
The success of any social media marketing campaign using social media monitoring tools across any online platform, needs a balance of both, brand and raw metrics. So go ahead and grab the power of this tool.
You can connect, sell and your brand can grow in this powerful space of social connect, so go ahead and reach out the right way!
Share your views, comments or queries with us here or feel free to write to us at: socialmedia@techdivine.com
Grow & Stay connected.
Related Posts:
Twitter Power: Conversation Prism
Social Media Marketing: CRM & SNS: Leveraging customer value ~ Premium Post
Your bottleneck for your Social Media Marketing Campaign
Premium Members – Social Media Quotient for SMM – Post Premium
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Social Media Quotient – Latest Updates
Social Media Quotient – Latest Update Details below:
Social Media Quotient – Your SMQ™
DOWNLOAD A FREE COPY OF What is YOUR SMQ – SOCIAL MEDIA QUOTIENT Here
Social Media Quotient
What is Social Media Quotient – Know more information here
Social Media Marketing Services and Social Media Quotient go hand in hand with each of our Online Marketing Services campaign.
Your SMQ – Social Media Quotient Event details: Few Logo Launch Pictures
Read PRESS release info – Expressions & Your SMQ – Social Media Quotient - Here
For Social Media Marketing Glossary – Click Here – Updated Regularly
More updates on Social Media Quotient to follow soon….
Tweet with us here – @Techdivine
Join us on Facebook – TD Studios Group – Social Media Marketing Services
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Stay Connected!
Admin
Techdivine Creative Services
Twitter: Personalized Branding BG
Why do you need a personalized background (BG) for your Twitter Profile?
Personal branding is the key term here.
Let us look into the “WHY TO” for creating your own personal twitter background.
Here are a couple reasons for why you might want to build your own BG for twitter:
WHY Twitter BG
Your Twitter BG should be created keeping in mind the above 4 categories:
BRAND – What does your Brand speak of
PRODUCT – Core Products Mentioned
AUDIENCE – Target Audience expectation
MESSAGE – What you intend to Tell them
Who needs to create a personalized twitter background profile?
Corporates, Professionals, Freelancers, Marketing Consultants, Freelance consultants, Artist, or anyone who needs to reach out to a target audience with a clear message, a personalized background helps you tell people who you are and what are you here for.
It also helps you to create a one pager profile including your core services, your skills, interests, website/blog & other details with your contact information for others to reach you directly.
For eg.
Take a look at our Customized Twitter Background, simple, nothing too flashy but yet creative and connecting with the user out there. We needed to keep in mind that:
1. We are a creative advertising & marketing agency with core services
2. Offering across multiple platforms.
3. We needed to portray ourselves as we really are, corporate yet creative and in sync with the latest in technology out there to help our clients achieve the best outcomes / goals.
@Techdivine
Make sure in the process of creating a customized creative twitter background, you do not forget who you really are and what is the message that you would like to give your user.
Guide to creating your own Twitter Background:
Size requirements: There are mainly two things you need to be sure of:
- File size needs to be less than 800 Kb
- Your Background image should fit into most screen resolutions (To be safe: Create an image higher than 1024 X 768 Pixels)
Next, the actual dimensions. This is important because improperly-sized images can be covered up by your Twitter profile or can start to tile, which often leads to an undesired effect. In most circumstances, you want your background to be large enough not to tile. To achieve this, the total image size should be around 1600px wide by 1200px tall. This encompasses almost all screen resolutions. The dpi can be kept at a little higher resolution of around 90 here for a high quality image.
Dimensions of Margins:
Right Side & Left Side: Maximum 240 Px width and Max 500 Px height
This is so as to keep in mind that the middle area of the twitter content does not majorly overlap the background image at most of the resolutions. Keep in mind that a computer with a low resolution of 800 X 600 Px will see only part of the images and not the whole picture / background image. So make sure, the text content in the design is always closer to the margin area and smaller in width size.
Creating a customized Twitter Page:
Use a background image that is free from copyrights or create your own using photoshop or such other image editing software.
How to plan a twitter background for your Personal Brand?
What we considered when we planned our Twitter BG:
What our Twitter BG means:
The core is the Coffee cup on top middle with the letters TD on top of the foam distinct denoting identity clearly visible across any platform and medium.
Techdivine Mark
The coffee mark denotes the core efforts and hours of inputs of a creative artist.
Dedicated Hours
The white badge denotes our flagship product which is social media marketing services.
social media services
The wood and pencil in the scene stand for traditional values, integrity, strength and ethics whereas the edge of the laptop denotes fresh ideas with the best that technology has to offer.
Strong Values
Monitoring tools
Finally on the left side our contact information with few of our core connecting platforms including Blog, SNS, site and our core products and services.
Social media connect
Just like we had planned above on how we needed to present ourselves to our friends, colleagues, peers etc via our twitter BG page, the first thing you need to do is create a simple storyboard of what you need to tell your audience. Once you are clear with that, start with the background of your design.
Step 1: Creating a Background – Select the right background that suits your theme, message and style.
Step 2: Select few Props for your page like Books, carts, chocolates, graphs, fabric etc depending on what is your core product and service.
Step 3: Make sure the Contact details furnished by you are accurate and not too complex for the reader to understand. Remember, the average surfer would spend not more than 15 – 30 secs on your page unless you have something very exciting and bang on target. So make sure the textual content is not too much, but has the right links and contact sources.
Step 4: Your Logo, icons for the pages should again be in sync with the theme you have selected.
Step 5: Once your image is ready, go to sign in to your twitter account, and follow the steps given below:
customize twitter
Done!
One very easy to use and yet wonderful site for creating your own twitter BG’s in seconds below:
http://www.freetwitterdesigner.com
Feel free to share your own creative designs for Twitter profiles too here with us.
Happy customized tweeting!
Twitter:Powering the massive conversation prism: Micro-blogging to the core!
@techdivine
What is Twitter?
It is a Micro Blogging tool or to be more precise a super power packed micro blogging marketing tool used by millions of people growing at an unbelievable rate for social, professional and interest based activities.
It has a character limit of 140 characters to send messages termed as ‘tweet’ to those who are following that group / user profile.
What exactly does Twitter do for:
1. Professionals:
Professionals can search across twitter in the Twitter website’s ‘find people’ section where one can search for groups, hobbies, topics, names, profiles, organizations etc and join in the conversation prism. It helps tweeters to find jobs, learn more about a particular subject, debate, understand, research, stay in tune with latest updates in their field of interest, find jobs, post openings, enhance skills, share industry updates etc
2. Individuals:
Individuals can be a part of this amazing learning opportunity. They can join in the conversations about their interesting subject topics, converse and learn faster than before. Following varied profiles of similar interest groups gives one the flexibility to learn from multiple domains, platforms across the internet in a matter of seconds without having to search through the internet for the same.
3. Free Birds:
Free birds are those who are not associated professionally or otherwise with a particular topic but just want to stay updated across industries, friends, colleagues etc.
What is the process of Tweeting?
Tweeting refers to sending (currently) 140 characters or less including spaces in text format using twitter website. These are referred to as tweets and can be just plain text, contain urls, redirects to sites, etc and as of date no images or videos.
Can one find a way to share videos or pictures through twitter too?
Yes, soon enough twitter itself seems to be planning to share videos and pictures through its tweet. Other than that one can access varied sites and tools to do the same online.
How is it that sometimes one finds scores of users following a particular profile where you find unwanted chatter and nothing practical or logical?
That is the best part of any social networking platform. The concept of ‘content filtering’ rests with the audience and not the owner of those profiles. If the reader finds the topic / company / person interesting, one would want to follow and keep track to stay updated for the same.
What are Hashtags & Geotags?
Hashtags denote # with the name of a particular topic. For eg. ‘#Yoursmq’ denotes conversations under that particular topic. This is a good method to generate group discussions and following on that particular topic especially if the user creating the hashtag topic name has many different products / services to be offered or discussed. It creates an easy method to generate group discussions.
Geotags are location based tagging for others to know where the users are from. It is a more professional way to enable geo-tags and tweet. It also adds authenticity to the profile of the user.
What is re-tweet:
The re-tweeters are your online brand ambassadors. This is an amazingly powerful marketing benefit reaped by professionals and organizations. Once you tweet a message across to your followers, if a user reading it likes the message or it appeals well to them, he / she might re-tweet as in send the same message across to his / her followers and so on. Thus, your conversation reaches millions of users in just fraction of seconds.
Other benefits of using twitter tools:
On your mobile phone: Use & tweet while on the go. Go to twitter mobile settings and check for your carrier of mobile’s listing. Follow the simple steps mentioned and tweet while on the go. Also, if you want to follow someone’s tweets wherever you are, you can also ‘turn on’ the mobile updates option from that user so that you get sms every time the user tweets.
Some useful twitter related websites:
Hootsuite:
The owl keeps track of your conversations on Twitter and few other profiles like Facebook, Facebook Fan page, Linkedin etc It is a powerful, free and easy to use tool to monitor conversations online and schedule your tweets over a period of time
http://www.hootsuite.com
Twitter Search:
http://www.search.twitter.com
This website lets you monitor your and competitors brand mentions across the globe. Type in the name in the search box and find out the conversation mentions across sites.
Tweetdeck:
For those managing multiple twitter accounts: A powerful desktop application tool to get a hold of and give you complete control over your multiple twitter profiles.
http://www.tweetdeck.com
Creating Background Profiles for Twitter:
http://www.mytweetspace.com
http://freetwitterdesigner.com
For any queries, feel free to write to us: socialmedia@techdivine.com and do share your experiences with us.
Happy Tweeting!
Stay Connected.
Ananth V
Social Media Marketing, Design Services, Your SMQ & Creative Writing
How to create Bubble Animation Using Photoshop
How to Create Bubble Animation Using Adobe
Till now we have seen tutorials for still images, in this tutorial we will learn how to animate in Photoshop.
Take a water glass image (free from copyrights) from the internet or download this image I am using.
CLICK On images to Enlarge
Fig1
Fig1 Empty Glass
Now with the help of pen tool or polygon lasso tool, which ever you are comfortable with, make the selection of the water area of the glass as in Fig2
Fig 2
Take a new layer and select gradient tool and select the settings as shown.
Fig3
Fig 3.
Now fill the selection dragging from top to the bottom and then change the blending mode to linear burn. We are creating Liquid in the Glass with Bubbles.
Fig4
Fig 4.
Now create a new layer and with the elliptical marquee tool make the following selections. These are to draw and create bubble shapes in the liquid.
Fig5
Fig 5.
Now fill this selection with a very light shade of red, for example this color code #fff2f2.
Go to the blending option and change the following settings
Fig6
Fig 6.
Now change the blending mode of this layer to overlay
Your image now should look like this.
Fig7
Fig 7.
Now duplicate the bubble layer and increase its size using transform tool.
Fig8
Fig 8.
Now go to menu Window>Animation and then make 4 duplicate frames. In case your Adobe Photoshop version does not have this option (It will surely have) you can use these layer images in Adobe Imageready too and follow the steps ahead.
Fig9
Fig 9.
Now select frame1 and hide the duplicated bubble layer.
Fig10
Fig 10.
Now select Frame2 and hide the original bubble layer
Fig11
Fig11.
Now select Fram3 and show all layers
Fig12
Fig 12.
Now adjust the bubble layers like We have done it here.
Fig13
Fig 13.
Now select Frame4 and hide duplicated bubble layer
Fig14
Fig 14.
Again adjust the position of your bubble layer.
Fig15
Fig 15.
Now select Frame5 and show all the layers
Now change the duration timing for the frames.
Click on the frames where there is down arrow and select 0.5second for Frames 1 to 4 and for Frame 5 select 1second.
Fig16
Fig 16.
Now go to menu File>Save for Web & Devices and then save the file without any changes. Always create a backup of whatever work you do (Just In Case)
Create Whatever Shape You would want the Bubbles to form. Our Bubbles form the Shape “TD” for Techdivine, Of course!
Bubble Effect
Creating Techdivine Bubble Effect
CLICK ON THE IMAGE ABOVE. Let It Load completely and see the Bubbles getting animated in TD Shape!
Hope You enjoyed the tutorial.
Share your comments and views with us.
Have Fun!
For More Such Tutorials & Freebies Updates: CONNECT With Us Here:
Tweet with Us @techdivine Here
Join Us in Facebook Page: Techdivine Creative services Here
Join Us in Facebook Group Here
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Related Posts:
How to Create GLASSY TEXT Effect
How to Create Rain Effect with Photoshop
Creating An amazing GLASS TEXT with Photoshop
Creating An amazing GLASS TEXT with Adobe Photoshop
You can take any background to work with.
I am using this pink coloured striped pattern for my glassy text effect that I have created using the same Adobe Photoshop Software.
Click On Images to Enlarge.
Fig1
Fig 1.
Choose a stylish font you have or any other you wish to and type whatever you want and then duplicate this text.
I have typed our Organization’s (Techdivine) abbreviation TD.
Fig2
Fig 2.
Step 1
Set the fill opacity of the text to 0% and start off the effects.
Fig3
Fig 3.
Step2
Go to blending by right clicking on the text layer and selecting Blending Options
Fig4
Fig 4.
We are using lots of effects from the Blending Options. We are also adding Contours to make the effect on the text more real. As Below:
- Starting with Drop Shadow
- Select the Drop Shadow option
- In the right pane, change Blend Mode to Normal and color black
- Set Opacity to 65%
- Angle to 25°, check the box Use Global Lighting
- Set Distance to 20px
- Spread to 12% and Size to 23 px
Fig5
Fig 5.
Step 3
- We will now give Inner Glow
- select Inner Glow from left pane.
- Change Blend Mode to Color Dodge
- Set opacity to 70%
- Noise 0%
- Set the color to grey shade (#9b9b9b)
- From the Elements
- Change Techniques to Softer
- Source Edge
- Choke 0%
- Size 20px
- From Quality
- Edit the Contour option create the shape like in the image below
Fig6
Fig 6.
Back to the Quality
Set the value of Range to 55% and Jitter 0%
Fig7
Fig 7.
Step 4
- Now Select Inner Shadow from left pane.
- Change the Blend Mode to Overlay and color White
- Set Opacity to 75%
- Angle to 28°
- Distance 5px
- Choke 0%
- Size 20%
Fig8
Fig 8.
Step 5
- Select Bevel & Emboss from left pane
- In the right pane under Structure
- Change the Style to Inner Bevel
- Technique to Chisel Hard
- Set the value of Depth to 750%
- Change the Direction to Up
- Set the value of Size and Soften to 1px
- Under the Shading options
- Angle is 28° by default
- Set the Altitude to 20°
- Edit the Contour option and create the shape like in the image below
Fig9
Fig 9.
Check the box Anti-aliased
Now Change the Highlit Mode to Overlay and change the color to grey shade (#9b9b9b) with Opacity 35%
Change Shadow Mode to Overy and change the color to black with opacity 50%
Fig10
Fig 10.
Step 6
- We will now give a stroke to the text
- Select Stroke from the left pane
- Now in the right pane
- Set the Stroke Size to 8px
- Change the Position to Center
- Blend Mode to Soft Light and set the Opacity to 55%.
- Change the Fill Type to Gradient
- Change the Gradient pattern as shown below in the image and check the box Reverse
- Change the Style as shown and check the box Align with Layer.
- Set the Angle to 90° and scale to 100%
Fig11
Fig 11.
Step 7
- At this step our half work is done
- Select Satin from the left pane
- Change Blend Mode to Soft Light and color to Black
- Set opacity to 75%
- Set the Angle to 130°
- Change the values of Distance to 16px and Size to 5px
- Change the Contour to 5th pattern Check the box Anti-aliased and uncheck the box Invert.
Fig12
Fig 12.
Now our image should be looking like this
Fig13
Fig 13.
But we can still work on our text to get much better output and will look much more awesome.
Select the Text copy which you at the very start made and hide the original text layer. This time we will work with some spectacular highlights and some very soft shadows falling to the backgroud.
Step 8
- Go to the blending mode of this layer
- Change the Fill opacity of this layer to 25%.
- Under Advance Blending
- Check the boxes of Blend Interior Effects as Group
- and Transparency Shapes Layer and rest uncheck the boxes.
Fig14
Fig 14.
- Step 9
- Select Bevel & Emboss
- Come to the right pane
- Under Structure select Style as Inner Bevel,Technique as Smooth
- Set the Depth value as 70%
- Select Up Direction
- Set the values of Size to 25px and Soften 0px
- Under Shading Set the Angle to 80°
- Uncheck the box of Global Light and set the Altitude to 30°
- Change the Gloss Contour to 4th pattern from second line in the menu and check the box Anti-aliased
- Change Highlight Mode to Color Dodge and color White with opacity 70%
- Change Shadow Mode to Color Burn and color to grey shade (#9b9b9b) with opacity 45%
Fig15
Fig 15.
- Step 10
- We will now give some shadow to this layer.
- Select Drop Shadow and change the values as below
- Blend Mode Soft Light and color Black with opacity 50%
- Angle to 28° and check the box Use Global Light
- Distance 3px
- Spread 0px
- Size 20px and Check the box for Anti-aliased for Contour under Quality.
Fig16
Fig 16.
Step 11
In the left pane under Bevel & Emboss select Contour
Set the Range to 40% and check the box Anti-aliased.
Fig17
Fig 17.
We are almost done with our text part. The Image should now look somewhat like this
Fig18
Fig 18.
But you must be wondering that there isnt any light reflection on our background image. So at our last step we will complete that too.
Just create a new layer under the original text or above the background image
Step 12
After creating the new layer and as this layer is active press Ctrl+G to group this layer.
What happens when we change the Blending Mode of this group to Color Dodge is that, Dodging this grouped layer is a quick way of blending with white color with transparent layer. And with the new layer still active, while pressing Ctrl click on any of the text layer to make the selection of the text.
With your empty color dodged layer selected, click the Add layer mask icon in the bottom of your Layers palette and then do a Ctrl + I to invert the mask. You’re ready to start dodging.
Use a soft white brush, about 45px in size and 15% flow, and make some gentle strokes in front of the glass’s highlights. You can tone down the layer’s opacity (80%) if things get a little too bright. Final Image Below:
Final Image
Have Fun!
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Related Posts:
How to Create Rain Effect with Photoshop
