Integrating Big Rocks with your digital marketing ROI strategy
Have you heard of the wonderful story from the iconic Stephen Covey. It is popularly known as Stephen Covey’s Big Rocks story. In this, Covey asks you to imagine a bucket and then put three or four big rocks in it. He then asks you whether the bucket is full? and the answer is obviously No. He then says, put in some smaller rocks to fill in the gaps and asks you the same question and then follows it by adding sand and water in it. Now it’s full you say!
The logic focuses on the ‘order of doing things’. Which means, instead of adding the big things first, assuming you would have started by adding water, sand and so on… the big rocks would no longer fit in.
At this point Covey points out that these big rocks are infact the important things in your life. So these need to be your priority.
Of course, there are also debates on this theory because each person has their own set of BIG ROCKS! So it becomes at times difficult to prioritize and draw a line on where and when to stop adding things as part of your “to-do list”.
Why? Because there is the aspect of TIME MANAGEMENT in consideration. Time forever will be the most precious commodity.
Peter Drucker, the father of modern management said, “First things first, second things not at all”.
So this becomes an important aspect to consider while planning any campaign, life goals, career goals, digital marketing strategy as a key decision maker in your organization or whether you are an influential digital marketing leader in your industry today or considered to be the best digital marketing professional or you are a professional who is a crucial part of the team to help your business, brand and team design, plan, execute and monitor digital marketing campaign strategy successfully.
We need a balance wherein we can fit in the BIG ROCKS and at the same time be sure to stress enough on Drucker’s principle on priority as “ONE”.
Today, most of the organizations still focus on websites, apps, tools rather than first asking whether your end users are using the said sites, tools or apps. The frenzy is always to be on facebook, twitter, instagram etc and rarely to focus and measure across detailed consumer behavior online, consumer research metrics etc to understand their patters, needs and goals when they are online.
So rather than focusing on the latest popular app, social networking site, new age media tools, etc how about spending time to really first prioritize your core goal and design a strategy that will work towards creating, delivering results for that specific goal as part of your digital marketing social media brand ROI strategy.
If you want something new, you have to stop doing something old ~ Peter Drucker
So the next time you are designing a digital marketing ROI based campaign strategy, focus on:
- Your Core GOAL(s) as your NUMBER One Priority
- Design a strategy to plan, implement, execute flawlessly, measure and track the results of the same and then
- focus on further goals or results for future organizational priorities.
Achieving results (real ROI) not only empowers your social media digital marketing campaign but also boosts the morale of your team members and corporate professionals to deliver exceptionally every single time.
So, what do you think?
Do share your comments and queries with me here.
Would love to hear from you.
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Best Regards & BE WELL
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