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Twitter: Personalized Branding BG

Why do you need a personalized background (BG) for your Twitter Profile?

Personal branding is the key term here.

Let us look into the “WHY TO” for creating your own personal twitter background.

In our earlier article, Twitter, the power of Micro-blogging we have given few tips, tools, guides, how to use, free twitter background creating applications etc – Power Of Twitter article Link Here

Here are a couple reasons for why you might want to build your own BG for twitter:

Personal Branding Twitter

WHY Twitter BG

Your Twitter BG should be created keeping in mind the above 4 categories:

BRAND – What does your Brand speak of

PRODUCT – Core Products Mentioned

AUDIENCE – Target Audience expectation

MESSAGE – What you intend to Tell them

Who needs to create a personalized twitter background profile?

Corporates, Professionals, Freelancers, Marketing Consultants, Freelance consultants, Artist, or anyone who needs to reach out to a target audience with a clear message, a personalized background helps you tell people who you are and what are you here for.

It also helps you to create a one pager profile including your core services, your skills, interests, website/blog & other details with your contact information for others to reach you directly.

For eg.

Take a look at our Customized Twitter Background, simple, nothing too flashy but yet creative and connecting with the user out there. We needed to keep in mind that:

1. We are a creative advertising & marketing agency with core services

2. Offering across multiple platforms.

3. We needed to portray ourselves as we really are, corporate yet creative and in sync with the latest in technology out there to help our clients achieve the best outcomes / goals.

Techdivine Personalized Twitter BG

@Techdivine

Make sure in the process of creating a customized creative twitter background, you do not forget who you really are and what is the message that you would like to give your user.

Guide to creating your own Twitter Background:

Size requirements: There are mainly two things you need to be sure of:

  1. File size needs to be less than 800 Kb
  2. Your Background image should fit into most screen resolutions (To be safe: Create an image higher than 1024 X 768 Pixels)

Next, the actual dimensions. This is important because improperly-sized images can be covered up by your Twitter profile or can start to tile, which often leads to an undesired effect. In most circumstances, you want your background to be large enough not to tile. To achieve this, the total image size should be around 1600px wide by 1200px tall. This encompasses almost all screen resolutions. The dpi can be kept at a little higher resolution of around 90 here for a high quality image.

Dimensions of Margins:

Right Side & Left Side: Maximum 240 Px width and Max 500 Px height

This is so as to keep in mind that the middle area of the twitter content does not majorly overlap the background image at most of the resolutions. Keep in mind that a computer with a low resolution of 800 X 600 Px will see only part of the images and not the whole picture / background image. So make sure, the text content in the design is always closer to the margin area and smaller in width size.

Creating a customized Twitter Page:

Use a background image that is free from copyrights or create your own using photoshop or such other image editing software.

How to plan a twitter background for your Personal Brand?

What we considered when we planned our Twitter BG:

What our Twitter BG means:

The core is the Coffee cup on top middle with the letters TD on top of the foam distinct denoting identity clearly visible across any platform and medium.

TD Brand Mark Idendity

Techdivine Mark

The coffee mark denotes the core efforts and hours of inputs of a creative artist.

twitterbg mark personalized

Dedicated Hours

The white badge denotes our flagship product which is social media marketing services.

socialmedia marketing

social media services

The wood and pencil in the scene stand for traditional values, integrity, strength and ethics whereas the edge of the laptop denotes fresh ideas with the best that technology has to offer.

social media to stay strong

Strong Values

social media monitoring

Monitoring tools

Finally on the left side our contact information with few of our core connecting platforms including Blog, SNS, site and our core products and services.

social media sites connect

Social media connect

Just like we had planned above on how we needed to present ourselves to our friends, colleagues, peers etc via our twitter BG page, the first thing you need to do is create a simple storyboard of what you need to tell your audience. Once you are clear with that, start with the background of your design.

Step 1: Creating a Background – Select the right background that suits your theme, message and style.

Step 2: Select few Props for your page like Books, carts, chocolates, graphs, fabric etc depending on what is your core product and service.

Step 3: Make sure the Contact details furnished by you are accurate and not too complex for the reader to understand. Remember, the average surfer would spend not more than 15 – 30 secs on your page unless you have something very exciting and bang on target. So make sure the textual content is not too much, but has the right links and contact sources.

Step 4: Your Logo, icons for the pages should again be in sync with the theme you have selected.

Step 5: Once your image is ready, go to sign in to your twitter account, and follow the steps given below:

personal branding

customize twitter

Done!

One very easy to use and yet wonderful site for creating your own twitter BG’s in seconds below:

http://www.freetwitterdesigner.com

Feel free to share your own creative designs for Twitter profiles too here with us.

Happy customized tweeting!

Twitter:Powering the massive conversation prism: Micro-blogging to the core!

twitter

@techdivine

What is Twitter?
It is a Micro Blogging tool or to be more precise a super power packed micro blogging marketing tool used by millions of people growing at an unbelievable rate for social, professional and interest based activities.
It has a character limit of 140 characters to send messages termed as ‘tweet’ to those who are following that group / user profile.

Tweet with us @techdivine

What exactly does Twitter do for:

1. Professionals:
Professionals can search across twitter in the Twitter website’s ‘find people’ section where one can search for groups, hobbies, topics, names, profiles, organizations etc and join in the conversation prism. It helps tweeters to find jobs, learn more about a particular subject, debate, understand, research, stay in tune with latest updates in their field of interest, find jobs, post openings, enhance skills, share industry updates etc

2. Individuals:
Individuals can be a part of this amazing learning opportunity. They can join in the conversations about their interesting subject topics, converse and learn faster than before. Following varied profiles of similar interest groups gives one the flexibility to learn from multiple domains, platforms across the internet in a matter of seconds without having to search through the internet for the same.

3. Free Birds:
Free birds are those who are not associated professionally or otherwise with a particular topic but just want to stay updated across industries, friends, colleagues etc.

What is the process of Tweeting?
Tweeting refers to sending (currently) 140 characters or less including spaces in text format using twitter website. These are referred to as tweets and can be just plain text, contain urls, redirects to sites, etc and as of date no images or videos.

Can one find a way to share videos or pictures through twitter too?
Yes, soon enough twitter itself seems to be planning to share videos and pictures through its tweet. Other than that one can access varied sites and tools to do the same online.

How is it that sometimes one finds scores of users following a particular profile where you find unwanted chatter and nothing practical or logical?
That is the best part of any social networking platform. The concept of ‘content filtering’ rests with the audience and not the owner of those profiles. If the reader finds the topic / company / person interesting, one would want to follow and keep track to stay updated for the same.

What are Hashtags & Geotags?
Hashtags denote # with the name of a particular topic. For eg. ‘#Yoursmq’ denotes conversations under that particular topic. This is a good method to generate group discussions and following on that particular topic especially if the user creating the hashtag topic name has many different products / services to be offered or discussed. It creates an easy method to generate group discussions.
Geotags are location based tagging for others to know where the users are from. It is a more professional way to enable geo-tags and tweet. It also adds authenticity to the profile of the user.

What is re-tweet:
The re-tweeters are your online brand ambassadors. This is an amazingly powerful marketing benefit reaped by professionals and organizations. Once you tweet a message across to your followers, if a user reading it likes the message or it appeals well to them, he / she might re-tweet as in send the same message across to his / her followers and so on. Thus, your conversation reaches millions of users in just fraction of seconds.

Other benefits of using twitter tools:

On your mobile phone: Use & tweet while on the go. Go to twitter mobile settings and check for your carrier of mobile’s listing. Follow the simple steps mentioned and tweet while on the go. Also, if you want to follow someone’s tweets wherever you are, you can also ‘turn on’ the mobile updates option from that user so that you get sms every time the user tweets.

Some useful twitter related websites:

Hootsuite:

The owl keeps track of your conversations on Twitter and few other profiles like Facebook, Facebook Fan page, Linkedin etc  It is a powerful, free and easy to use tool to monitor conversations online and schedule your tweets over a period of time
http://www.hootsuite.com

Twitter Search:
http://www.search.twitter.com
This website lets you monitor your and competitors brand mentions across the globe. Type in the name in the search box and find out the conversation mentions across sites.

Tweetdeck:
For those managing multiple twitter accounts: A powerful desktop application tool to get a hold of and give you complete control over your multiple twitter profiles.
http://www.tweetdeck.com

Creating Background Profiles for Twitter:
http://www.mytweetspace.com
http://freetwitterdesigner.com

Want to Know WHY to create & What are the aspects one needs to keep in mind for designing your own completely Personalized Twitter Backgrounds using sites / tools: Stay updated with us: New Post on ‘WHY to create your own BG for Twitter’ coming soon:  Click Here  & Subscribe for Free to our RSS Feeds

For any queries, feel free to write to us: socialmedia@techdivine.com and do share your experiences with us.

Happy Tweeting!

Stay Connected.

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

How to create Bubble Animation Using Photoshop

How to Create Bubble Animation Using Adobe

Till now we have seen tutorials for still images, in this tutorial we will learn how to animate in Photoshop.

Take a water glass image (free from copyrights) from the internet or download this image I am using.

CLICK On images to Enlarge

Fig1

Animation Using Adobe Photoshop

Fig1 Empty Glass

Now with the help of pen tool or polygon lasso tool, which ever you are comfortable with, make the selection of the water area of the glass as in Fig2

Draw Glass Using Pen Tool

Fig 2

Take a new layer and select gradient tool and select the settings as shown.

Fig3

Empty Glass draw with Pen

Fig 3.

Now fill the selection dragging from top to the bottom and then change the blending mode to linear burn. We are creating Liquid in the Glass with Bubbles.
Fig4

Creating Wine In Glass

Fig 4.

Now create a new layer and with the elliptical marquee tool make the following selections. These are to draw and create bubble shapes in the liquid.

Fig5

Bubbles in a Glass

Fig 5.

Now fill this selection with a very light shade of red, for example this color code #fff2f2.

Go to the blending option and change the following settings
Fig6

Adding Bubbles Using Blending Options

Fig 6.

Now change the blending mode of this layer to overlay
Your image now should look like this.
Fig7

How to Create bubbles in glass

Fig 7.

Now duplicate the bubble layer and increase its size using transform tool.
Fig8

How to create Bubble Movement

Fig 8.

Now go to menu Window>Animation and then make 4 duplicate frames. In case your Adobe Photoshop version does not have this option (It will surely have) you can use these layer images in Adobe Imageready too and follow the steps ahead.

Fig9

Water Bubbles Animation

Fig 9.

Now select frame1 and hide the duplicated bubble layer.
Fig10

How to Animate water Bubbles

Fig 10.

Now select Frame2 and hide the original bubble layer

Fig11

Creating Bubbles in Liquid

Fig11.

Now select Fram3 and show all layers
Fig12

Animating Layers

Fig 12.

Now adjust the bubble layers like We have done it here.

Fig13

Layer Animation of Bubbles

Fig 13.

Now select Frame4 and hide duplicated bubble layer

Fig14

Movement using Layer duplicates

Fig 14.

Again adjust the position of your bubble layer.

Fig15

Water Bubbles in Shapes

Fig 15.

Now select Frame5 and show all the layers

Now change the duration timing for the frames.

Click on the frames where there is down arrow and select 0.5second for Frames 1 to 4 and for Frame 5 select 1second.

Fig16

Using Time & Layers to animate

Fig 16.

Now go to menu File>Save for Web & Devices and then save the file without any changes. Always create a backup of whatever work you do (Just In Case)

Create Whatever Shape You would want the Bubbles to form. Our Bubbles form the Shape “TD” for Techdivine, Of course!

BUBBLE EFFECT

Bubble Effect

TD BUBBLE

Creating Techdivine Bubble Effect

CLICK ON THE IMAGE ABOVE. Let It Load completely and see the Bubbles getting animated in TD Shape!

Hope You enjoyed the tutorial.

Share your comments and views with us.

Have Fun!

Techdivine Creative Services

For More Such Tutorials & Freebies Updates: CONNECT With Us Here:

Tweet with Us @techdivine Here

Join Us in Facebook Page: Techdivine Creative services Here

Join Us in Facebook Group Here

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How to Create GLASSY TEXT Effect

How to Create Text on FLAMES

How to Create Rain Effect with Photoshop

Creating Special Effects with Photoshop

Creating ICE Effect using Adobe Photoshop

Creating An amazing GLASS TEXT with Photoshop

Creating An amazing GLASS TEXT with Adobe Photoshop

You can take any background to work  with.

I am using this pink coloured striped pattern for my glassy text effect that I have created using the same Adobe Photoshop Software.

Click On Images to Enlarge.

Fig1

Pattern Striped Created

Fig 1.

Choose a stylish font you have or any other you wish to and type whatever you want and then duplicate this text.

I have typed our Organization’s (Techdivine) abbreviation TD.

Fig2

Text Typed

Fig 2.

Step 1
Set the fill opacity of the text to 0% and start off the effects.

Fig3

Text Opacity Setting

Fig 3.

Step2
Go to blending by right clicking on the text layer and selecting Blending Options

Fig4

Text Blending Option

Fig 4.

We are using lots of effects from the Blending Options. We are also adding Contours to make the effect on the text more real. As Below:

  1. Starting with Drop Shadow
  2. Select the Drop Shadow option
  3. In the right pane, change Blend Mode to Normal and color black
  4. Set Opacity to 65%
  5. Angle to 25°, check the box Use Global Lighting
  6. Set Distance to 20px
  7. Spread to 12% and Size to 23 px

Fig5

Text options glass

Fig 5.

Step 3

  • We will now give Inner Glow
  • select Inner Glow from left pane.
  • Change Blend Mode to Color Dodge
  • Set opacity to 70%
  • Noise 0%
  • Set the color to grey shade (#9b9b9b)
  • From the Elements
  • Change Techniques to Softer
  • Source Edge
  • Choke 0%
  • Size 20px
  • From Quality
  • Edit the Contour option create the shape like in the image below

Fig6

Effect Blended

Fig 6.

Back to the Quality
Set the value of Range to 55% and Jitter 0%
Fig7

Text Colour Effect

Fig 7.

Step 4

  • Now Select Inner Shadow from left pane.
  • Change the Blend Mode to Overlay and color White
  • Set Opacity to 75%
  • Angle to 28°
  • Distance 5px
  • Choke 0%
  • Size 20%

Fig8

Blending Mode Overlay

Fig 8.

Step 5

  • Select Bevel & Emboss from left pane
  • In the right pane under Structure
  • Change the Style to Inner Bevel
  • Technique to Chisel Hard
  • Set the value of Depth to 750%
  • Change the Direction to Up
  • Set the value of Size and Soften to 1px
  • Under the Shading options
  • Angle is 28° by default
  • Set the Altitude to 20°
  • Edit the Contour option and create the shape like in the image below

Fig9

Image 9

Fig 9.

Check the box Anti-aliased
Now Change the Highlit Mode to Overlay and change the color to grey shade (#9b9b9b) with Opacity 35%
Change Shadow Mode to Overy and change the color to black with opacity 50%
Fig10

Blending Bevel Effect Phtoshop TEXT

Fig 10.

Step 6

  • We will now give a stroke to the text
  • Select Stroke from the left pane
  • Now in the right pane
  • Set the Stroke Size to 8px
  • Change the Position to Center
  • Blend Mode to Soft Light and set the Opacity to 55%.
  • Change the Fill Type to Gradient
  • Change the Gradient pattern as shown below in the image and check the box Reverse
  • Change the Style as shown and check the box Align with Layer.
  • Set the Angle to 90° and scale to 100%

Fig11

Blending Glass Text Stroke Effect

Fig 11.

Step 7

  • At this step our half work is done
  • Select Satin from the left pane
  • Change Blend Mode to Soft Light and color to Black
  • Set opacity to 75%
  • Set the Angle to 130°
  • Change the values of Distance to 16px and Size to 5px
  • Change the Contour to 5th pattern Check the box Anti-aliased and uncheck the box Invert.

Fig12

Text Using Satin Blending Option

Fig 12.

Now our image should be looking like this
Fig13

Text Glass step7

Fig 13.

But we can still work on our text to get much better output and will look much more awesome.
Select the Text copy which you at the very start made and hide the original text layer. This time we will work with some spectacular highlights and some very soft shadows falling to the backgroud.

Step 8

  • Go to the blending mode of this layer
  • Change the Fill opacity of this layer to 25%.
  • Under Advance Blending
  • Check the boxes of Blend Interior Effects as Group
  • and Transparency Shapes Layer and rest uncheck the boxes.

Fig14

Advanced Blending

Fig 14.

  • Step 9
  • Select Bevel & Emboss
  • Come to the right pane
  • Under Structure select Style as Inner Bevel,Technique as Smooth
  • Set the Depth value as 70%
  • Select Up Direction
  • Set the values of Size to 25px and Soften 0px
  • Under Shading Set the Angle to 80°
  • Uncheck the box of Global Light and set the Altitude to 30°
  • Change the Gloss Contour to 4th pattern from second line in the menu and check the box Anti-aliased
  • Change Highlight Mode to Color Dodge and color White with opacity 70%
  • Change Shadow Mode to Color Burn and color to grey shade (#9b9b9b) with opacity 45%

Fig15

Blending Bevel Effect

Fig 15.

  • Step 10
  • We will now give some shadow to this layer.
  • Select Drop Shadow and change the values as below
  • Blend Mode Soft Light and color Black with opacity 50%
  • Angle to 28° and check the box Use Global Light
  • Distance 3px
  • Spread 0px
  • Size 20px and Check the box for Anti-aliased for Contour under Quality.

Fig16

Effects to text

Fig 16.

Step 11

In the left pane under Bevel & Emboss select Contour
Set the Range to 40% and check the box Anti-aliased.

Fig17

Range Anti Aliased Text For Contour Effect

Fig 17.

We are almost done with our text part. The Image should now look somewhat like this
Fig18

Glass TEXT Effect in Photoshop

Fig 18.

But you must be wondering that there isnt any light reflection on our background image. So at our last step we will complete that too.
Just create a new layer under the original text or above the background image

Step 12

After creating the new layer and as this layer is active press Ctrl+G to group this layer.
What happens when we change the Blending Mode of this group to Color Dodge is that, Dodging this grouped layer is a quick way of blending with white color with transparent layer. And with the new layer still active, while pressing Ctrl click on any of the text layer to make the selection of the text.

With your empty color dodged layer selected, click the Add layer mask  icon in the bottom of your Layers palette and then do a Ctrl + I to invert the mask. You’re ready to start dodging.

Use a soft white brush, about 45px in size and 15% flow, and make some gentle strokes in front of the glass’s highlights. You can tone down the layer’s opacity (80%) if things get a little too bright.  Final Image Below:

GLASS EFFECT using Adobe

Final Image

Have Fun!

Techdivine Creative Services

For More Such Tutorials & Freebies Updates: CONNECT With Us Here:

Tweet with Us @techdivine Here

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Fire Text Effect Part 2

We have seen in the previous tutorials FIRE how to create fire on text, but in this tutorial, we will be using Adobe Photoshop and create the Text Effect to be precisely in flames.

In this tutorial you will need a resource file for fire. Well, You can either search the net or just save the image of fire which is in the later part in this tutorial. (Titled FLAMES) numbered as Fig 8. below.

You Can click On Most of the Images for an ENLARGED Zoomed View

First of all take a new document with 300 resolution and black background.

Type a text you wish to, here again I am using the “TD”. Select a good smooth font you prefer with size 200pts and color white.

fig1

TD Text

Fig 1. Photoshop Tutorial

Step1

Go to blending option for the text you typed and in there select Outer Glow and set the values as shown under

fig2
(Color code #f70603)

Adobe Photoshop

Fig 2

Step2
Now select Color Overlay and set the values as below in the image.

fig3
(color code #cd8f2f)

Blending Colours

Fig 3

Step3
Select Satin now and do the changes as shown below in the image.

fig4
(color code #883f19)

Blending Text Effect

Fig 4.

Step4
Now select Inner Glow with the settings shown below.

fig5
(color code #f0c41b)

Effect On text

Fig 5.

Step5
Now we will Rasterize the text layer since the blending part is done.
Right Click on the text layer and select Rasterize Type.
Now select Eraser tool and set the brush size to 450px and make it softer. Set the flow value to 95 and erase off the top portion of the text. See below for example.

fig6

Beging Text Flame

Fig 6.

Step6

We will now distort the shape of our text.
Go to menu Filter>Liquify, select the Forward Wrap tool and set the settings as below and make the shape some what like shown under.

fig7

Smoothen Text Liquify

Fig 7.

Now is the time to use the resources file as I mentioned in the very beginning. Below is the file which I am using. You can save it for working further in this tutorial or search through net for a different image.

fig8

Flames

Flames

Step7
Open the fire file in Adobe Photoshop and go to the channels tab and select only the green layer.
Now pressing Ctrl click on the green layer to get a selection of green colors.

fig9

Flame Dry

Fig 9.

With the selection still active select the RGB layer, go back to the layers tab and make a copy of the selection and paste it in the document we are working with.

fig10

Flame On text Merged Copy

Fig 10.

Step8
Take Eraser tool  of 45px and Flow of 60% erase out the excessive flames leaving those covering the text.
fig11

Tutorial Final Stage

Fig 11.

Duplicate the flame layers, set Opacity to 30% and the blend mode to Overlay

Step9
Repeat the step7 and step8 until you get a nice flame of your choice. You can select the red channel from the flame file and repeat the same.

Final output of this tutorial

fig12

Flame Tutorial

Fig 12. "On Fire" with Adobe Photoshop

Stay Creative

Techdivine Creative Services

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Tweet with Us @techdivine Here

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Exclusive Online Marketing Campaign Combo Offers

Dear Friends,

Our Experience over the years in serving varied industries across Finance,  FMCG, Retail, Government institutions, Banking, Trading & Broking, Educational, Industrial etc have assured our clients of great value addition in terms of newer technologies consultation & guaranteed quality services.

We have served them in both the worlds of creative and management consultancy projects spanning across a plethora of services ranging from Brand monitoring, complete Social Media Marketing campaigns, Product Marketing, Website Design, Blogging services, ROI analysis on online marketing investment, Increasing market penetration, Creative design services for brochure, logo, landing pages, e-mailer designs, viral marketing campaigns etc.

Which is why, we have come up with this Exclusive Online Marketing Campaigns, Best Social Media Marketing Combo Campaign Offers  for “Corporates & Professionals” CLICK HERE

Online Marketing Campaign Offers

Exclusive Offers

For any queries, feel free to write to us at:

socialmedia@techdivine.com

Stay connected!

Admin

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Advertising & Marketing: Impacting with the Social & Digital age

Social Digital Media Advertising

New age Media Advertising

The nature of consumer engagement today is radically changing. Focus on specific program initiatives, pre-defined goal oriented plans and working across media to customize and get integrated reusable and utility based digital and traditional content for the end user (Customers, Audience, Stakeholders etc) is the core today.

Advertising and marketing have grown and matured over the years. The idea has become more than clear that sticking on to traditional media or at the same time, pushing the new age media to ‘purely sell’ is not going to get the marketer even an ounce of value addition or brand equity.

Value addition for the clients can be in terms of higher market penetration, better product positioning, increase in volume sales and volume market growth. The need here is to shift from a pure marketing oriented approach or a selling approach to connecting with the consumer by humanizing your brand with higher quality services and being an active part of today’s powerful communication prism across the globe.

When we talk about the needs today, the consumer has ideas that he is looking forward from his product. Similarly the audiences have expectations from their services to go beyond providing what’s been promised. In such cases, consumers are the main open source to get insights about what the market needs, to touch that common nerve appeal.

So let’s grow beyond simply advertising and marketing to a new world order of conversation prism by focusing across channels based on market, insights and need.

The idea to begin with, in this new age digital content era is to be where your consumer today is.

So keep conversing and stay connected.

Let us know of your views on the same.

Regards

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Tweet With Us: @techdivine

Category Posts under:

Social Media Marketing – Latest:

Social Media Marketing Techniques



Social Media Marketing:CRM & SNS:Leveraging Customer Value

CRM, it’s core, process & responsibilities are about to or are already undergoing massive changes across organizations. Our earlier article on the role of a Customer Relationship Manager (CRM) in Social Media Marketing puts forth light on various concerns and the changing role of a CRM today.

social media marketing services

TECHDIVINE

The popularity of social websites such as Twitter and Facebook running over 500 million users today and with the twitter tweets breaking its own record and reaching as high as over 3,283 tweets per second, the need to connect across such multiple online platforms is only increasing. have made many companies jump into the social bandwagon by opening up Twitter or Facebook accounts.

Companies that started using Brand building, Brand monitoring tools and leveraging online marketing activities have already begun seeing it’s impact and positives of the same. Lots of value additions in terms of:

  • Reduction of business age due to an earlier online connect and trust building
  • Regular brand monitoring allowing lower irate customer complains and escalations
  • Product and or service positioning across platforms for a higher market penetration
  • Online lead generations
  • Immediate responses to Customers queries online resulting in more loyal customers
  • Brand now literally has a face that people are able to relate to
  • Leveraging traditional platforms and IP’s of organizations in the current new age brand building process helping in reusing and higher content generation
  • Keeping track of competitors is much easier
  • Being a part of the undeniable and the much needed conversation prism  an
  • Keeping posted the current customer and prospects on newer services and product upgrades at a much quicker pace

and so many more….

In this process the role of CRM has been further leveraged and made responsible to bring together plenty of opportunities of using internal resources to add value to prospects and or existing customers by using the new age media tools appropriately.

To start with one can leverage the use of these social networking sites to do the following:

  • Brand or enhance the brand positioning of your organization
  • Use brand monitoring tools to keep track of whats being said about your organization
  • Understand competitors position and social media quotient
  • Leverage the use of traditional marketing campaigns with the use of new age social media marketing tools

To name a few…..

Today organizations are using social media marketing platform tools to not only monitor the above but also respond immediately to online enquiries about products and services. Once connected, it helps to leverage the contact by providing a much better contact services such as sending across your sales consultants, providing contact emails and numbers etc. These drastically help in reducing the business age today in the long process of sales cycle.

It is easy to respond to multiple clients online simultaneously with saving time and resources at the level one itself.

But one needs to clearly understand that these sites (social networking sites like Facebook, Orkut, MySpace, etc) are not the end results but tools to further leverage the connect with the customers.

There has been an increasing concern over the spread of both positive and negative messages about a product, brand or service online for which to measure your social media quotient, one always needs to make sure it (brand) is going to the hands of those who understand the value of a brand. But at the same time respond immediately to the users online.

Thus CRM today combined with the SNS tools of the new age media can help in adding tremendous value to the measuring of your ROI across your social media quotient if monitored and measured with appropriate tools and constantly based on a time-line.

Remember, people buy from people at the end of the day, so whatever you do, make sure you humanize your brand and stay connected.

Feel free to write to us here: socialmedia@techdivine.com or drop in your comments and views on the blog.

You can also connect with us on Facebook here: TD Studios:Social Media Marketing Services Group and Tweet with us here on Twitter: @techdivine

Regards

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

—–

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Social Media Marketing: Measuring your Return on Investment (ROI)

Social Media Marketing: Measuring your Return on Investment (ROI)

For any organization, the ROI factor is a concern with scores of debates going around of the possibility of being able to measure the ROI on social media marketing investment and arrive at your social media quotient.

The crux of the matter here is, “Anything measurable can be Altered, Customized to suit your Organizational Goals”.

We can discuss this with a simple example: Let’s say we want to measure the ROI on your social media marketing efforts and get your social media quotient for a particular niche product which is not a daily consumable product even.

How do you decide what is important to measure here?

Is it the number of fans, followers, group members, comments, web hits etc that add up to your online marketing efforts to come up with your actual social media quotient.

No!

First tell yourself, your team and your social media team, what are you looking out for?

Let’s say in the case above, we are looking for a global expansion and a large market outreach and penetration. So that would be our goal. Social Media tools provide plenty of resources to the well knowledgeable and invested user of these technology power packed market research and brand analysis tools.

So your team of social media consultants now prioritize their workflow based on your needs. That would be your social media quotient score. That is:

  • How many new countries have been seen & engaged with you across your different platforms?
  • How many real-time conversations are happening?
  • What are the quality of posts in terms of interactions, comments, email registrations on site and blog through newer users enquiring about your product?
  • What is the percentage of your sudden brand presence increase on a global front?
  • What are the metrics of brand loyalty and online new brand ambassadors seen if any?

These would be just some of the real measurements for the above scenario with a niche market segment for say a B2B platform wherein reaching user is said to be comparatively more task and goal specific using social networking sites.

Also, using proper product age analysis, life cycle analysis, brand measurement tracking the social media team has to be able to decide, discuss and implement across the right platforms for your business for you too.

So let’s say once the above said measurements are tracked, coupled with newer leads, newer registrations across your sites and more enquiries, you would automatically be able to add sense to the concept of being able to have a logical and analytical way of measuring the ROI for your social media marketing efforts and arrive at your very own social media quotient which will only get better with the investment of time.

Remember, it takes time to nurture your brand. It’s only when you treat it as a “Brand” does these online marketing tools add higher value to your product, service and efforts. Treat it just like another credit-card selling approach and that’s what you will get, a cold response.

So make sure with the right amount of capital investment, you set right timelines and have a team which is really skilled enough to nurture your brand. You can read the article on the right mix of social media team and factors influencing online marketing efforts here.

Thus, a loud but yet, ‘Your’ preferred way of online brand presence, coupled with newer leads and quality conversations leading to a result can make additions to your social media marketing efforts and get you your social media quotient with a genuinely clearly satisfactorily measurable ROI depending on your organizational expectations. Remember, social media marketing deals with “users” at the end of the day. It’s a science of marketing and a psychology of connecting put into multiple platforms for you to reach across millions of users online everyday.

Give us your views on the same too. We would love to hear from you. Write to us at: socialmedia@techdivine.com or tweet with us here: @techdivine

Ananth V

Techdivine Creative Services

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Social Media Marketing: Factors influencing online marketing for You!

Social Media Marketing: Factors influencing online marketing for You!

With the advent of newer media and technology tools, social media marketing is growing in every field and industry.

Why so?

The user is everywhere and the customers are all around. So that is where you need to be there too.

Why has social media marketing today become so prominent and focused on?

It’s simple. When you are a brand (existing) new or old at micro or macro level there are conversations happening online about your product and services in real-time. So the question here simply is, would you rather have your competitor cash in on the conversation or would you yourself like to be a part of the interaction prism and channelize the leads your way?

Moreover, one needs to be clear of few things about social media marketing:

  • It is not about social networking websites alone
  • It is not about just having a blog or a forum page
  • It does not matter if you have a zillion fans only

So what makes the real deal about social media marketing work?

Firstly, one needs to be clear that “People buy from people” and secondly, one needs to clearly understand that you cannot sell to peoplewho are online to stay connected with friends and peers .

So, DO NOT SELL, but instead CONNECT with your customer.

Let them develop the trust in you and be the brand ambassador for you instead. It goes a long way.

So what does a social media quotient measure from a social media marketing campaign?

When you are able to humanize your brand by becoming one in conversation with your target group (which means you need to reach the right target group, even online) you can deliver (giving is the beginning of building a humanized brand to show you care) concrete (be realistic and precise in what is being offered) and credible (earn the trust) easy to consume information, resources and help.

Reaching through forums, blogs and other facebook communities, linkedin groups, twitter platforms and such other relevant to “YOUR PRODUCT/SERVICE” locations will get you to your customer. So make sure you use not too many but at least two or three platforms to spread across and connect.

What can you expect from your social media marketing team?

  • Firstly, make sure you assign them the right goals which are on top of your organizational priorities.
  • Then make sure your ‘team’ whether in-house or an external agency has the relevant credentials (Professional background and academic excellence) to back up the product and or service online.

Why?

It’s your brand out there. So make sure the one handling it, understands it well enough.

So a good branding experience is essential to nurture the brands and at the same time a wonderful academic credential into the field of marketing research and management ensures your product is not going into the hands of just another “oversized” advertising agency or a “freelancer” trying to prove they are part of the online new age marketing media.

With this also make sure that before the social media marketing campaign is planned, designed and implemented, the team or agency are showing enough ‘types’ of data tracking, brand monitoring and product analysis demographics from their end.

You can ask for a brand analysis or better, their process to plan the campaign for your product in a detailed step by step flow with details of what will be tracked. If the answer is web hits or just ‘members’ to your social networking groups, you know you are not with the right set of team.

What you need here is someone who can assess not only your brand but also your top priority goals which can be anything from building up a powerful presence across online to launching a product across specific platforms and offer it in a realistic and reasonable timeline. It’s your brand, your product in their hands so make sure it is in safe hands.

Should you be investing on any sort of adwords of different CPC (Cost per click) models?

It depends on your budget. To start with, essentially do not invest in tools where control over clicks is not in your hands. For eg. If you have invested even a small sum of Rs.10/- (INR) per click on a keyword and if you have a set of online competitors who might even for the fun of it make possible 1000 garbage clicks (garbage clicks are those which your competitors or other random users click and land on your site a day which is of utterly no use for which you anyway end up paying) in a span of lets say 30 days in the month, you are ending up paying Rs.10,000/- (INR) per month for literally nothing.

So invest rather in resourceful knowledge providing forums, blogs which may be maintained by professionals in the field with credentials and testimonials to vouch for the same. This will not only be economical but also give you an up-start in the field of online brand building in a powerful way for a long term purpose.

Thus, proper exposure to brand and marketing both, professionally and academically, measurable statistics relevant to your industry and product information, with a powerful SEO knowledge presence would make up for a team of social media marketing consultants whether in-house or external.

At least you know, you have invested in the right place for something that’s going to keep you connected and growing both brand wise and presence wise.

How else would you be able to justify your ROI (return on investment).

So make sure you understand completely the factors that go into influencing the social media marketing techniques for measuring your true social media quotient across platforms.

Right opportunity, technological resource, brand monitoring, reaching the right target, positioning your brand the correct way, optimizing the utility factor of these power packed online marketing tools as a business function with set of pre defined goals and timelines ensures social media marketing for you as not a fashionable fad but a resource that you cannot afford to ignore.

Stay Connected. Give us your views at socialmedia@techdivine.com

You can tweet with us here @techdivine

Regards

Ananth V

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