Social Media Marketing

Custom BRAND Facebook Pages SPECIAL Limited Time Offer

As we celebrate the 2nd Birthday & launch of Your SMQ  ~ Social Media Quotient Vol.2 Digital Social Media Marketing Brand Magazine, we are offering a LIMITED TIME Only Custom BRAND Facebook Pages SPECIAL Offer as follows:

If your BRAND belongs to any of the following Industry, You should not miss this OFFER for sure:

If you Industry is:

• Hotels, Restaurants or Hospitality Services
• Event Management
• Real Estate
• Travel & Tourism
• HR Management
• Book or Magazine Publications
• Special Events like WEDDINGS, Anniversaries or Parties INVITE pages

Features that are offered: (Depending  on the Industry you choose, custom & additional features will be added)

• Custom BRAND Page Designed 
• Real-time Integration with apps like Fourquare, FB Like, Twitter Feeds, Blog RSS (New)
• Setting Up Custom Promotional Offers (New)
• Standard FORM
• Animated Stylized Image Gallery (New)
• Contact Us Here
• Share your Ideas, stories, topics, with us here
• Voting For the best Gallery or Entries
• Our Team
• Our Products & Services
• (One Free Fun E-gift App) for users to send to each other with Your FB Page Redirect (New)
• Invite Your Friends here
• FB Integrated Custom Form (New)
• You Tube Video Integration for Live playback
• Countdown to your EVENT DATE (Days, Hours & Minutes – New)

SPECIAL OFFER LIMITED TIME PRICING Starts from Rs.7,500/- (INR) Onwards ’One time cost’ (Reach us to know more: Quick Form Link OR socialmedia@techdivine.com)

Most Popular Posts on Social Media that you might have missed:

For Brand Marketing & Social Media Monitoring and Analysis

We are loving your Support, Comment, Feedback on Your SMQ – Social Media Quotient Vol.2 across our sites online.

We, Techdivine Creative Services have catered to Brands across Industries and Countries for Brand Monitoring, Social Media Marketing, SEO, Your SMQ Analysis, Online Press Release Services globally over the last few years.

Our Social Media Marketing Connect Corporate Blog has also catered to Mega Brands as a power packed Brand reach and PR Release platform over the years.

(For Customized Press Release Campaign Online with Global Reach & Page Ranking ~ Reach us here or Email “socialmedia@techdivine.com” )

Our most popular posts during this week were:

• Is Social Media Marketing for You? First, Know Your SMQ
• Bringing Online & Offline users together with Geo Target Marketing
• Your SMQ Social Media Quotient Brand Magazine FREE Download
• Is Social Media Marketing really for You? First, Know Your SMQ

Our Few other Most Popular Links this week:

• Link for Android APP ~ Social Media Brand Marketing updates & More: Techdivine Creative Services:
• iPhone APP Download ~ Techdivine Creative Services (Social Media, Brand & more)
• Direct PDF Download of Your SMQ Social Media Quotient Vol2 Magazine 18 Pages PDF

We are celebrating the 3rd Year entry of our second power Brand “YourSMQ ~ Social Media Quotient“  and are offering “New Clients – Online Brand Marketing Offers” too for Brands that would like to have a go at the Online Marketing services for their BRANDS for the very first time with our Special Custom Exclusive Offer Link here ~ Or You can also Write to us to know more: socialmedia@techdivine.com

You can Connect with us Online here:

• Techdivine Creative Services ~ On Facebook
• Techdivine Creative Services ~ On Twitter
• Techdivine Creative Services ~ On Google Plus

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Feel free to write to us for any queries.

Regards,

Social Media Team

Techdivine Creative Services

Your SMQ Social Media Quotient Brand Magazine Vol2 for

FREE Download is here

That’s right, the Vol2 of the most talked about Social Media Brand Marketing Your SMQ magazine is here for your FREE Download ~ ( Click Here to Download all 18 Pages Pdf copy of the Your SMQ Social Media Quotient magazine)

Direct Download Link Here

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• @YourSMQ on Twitter

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• Your SMQ Social Media Quotient on Google Plus

QRCodes:

QRCode for Android APP ~ Social Media Brand Marketing updates & More: Techdivine Creative Services:

QRCode for iPhone APP Download ~ Techdivine Creative Services (Social Media, Brand & more)

QRCode for Direct PDF Download of Your SMQ Social Media Quotient Vol2 Magazine

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• Android App of Techdivine Creative Services: Your SMQ Special

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• Geo Target Brand Marketing integrating Technology into Marketing 
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• Your SMQ Social Media Quotient Vol2 is here

Using Location based target marketing to bring together online and offline users

Location based marketing or geo target marketing in real terms is bringing the offline and online consumer under one place irrespective of where the individual is. The idea being, to bring them under one single place to interact and engage with the brand and in return enjoy a wonderful brand and product experience.

Over the years we have done geo target marketing or location based marketing campaigns for Brands across Industries of Hospitality, Retail etc and the results were superb.

For the process to be smooth, the most important aspect is for the brands to first and foremost understand “If Social Media Marketing is for you?” and then being the geo target marketing process.

What is needed:

• Every powerful campaign needs content from the brands to be successful. Well planned content that is real and speaks the brands tone and language. So the first step is to get content that talks the way the brand communicates.
• Add to it offers that entice you as a consumer
• Provide users access to tools (simple to use and preferably the ones that can be used across various technology devices with ease eg Android, PC, Blackberry, iPhone etc)
• Finally integrate all of it under one Brand page.

Remember, it’s never just the “tool” or “app” or “website” alone that does the magic. These tools are merely mediums and channels for you to get the end users to engage with the brand. The real treat are the value-add and the way these services are marketed to the online and offline users.

Sites like Gowalla, Foursquare, Facebook places, Google Plus hangouts etc play an important role while integrating the above elements together. What’s needed here is a combination of Technology skills with a clear understanding of your brand marketing strategy and process.

(Interested to know more: Reach us for Industry Customized solutions here)

Now with the advent of Gamification (integrating spot gratification tools and engaging users to ‘use brand services and promote’ by becoming an online brand ambassador and in return winning discounts, gifts, coupons, freebies, premium badges etc), that coupled with technology of Near Field Communication (NFC) – (read our YourSMQ Magazine Vol 2 – Samsung Galaxy Nexus features to know more), sharing and engaging users with relevant information is becoming more and more easy everyday.

Thus an integration of varied services, apps, gamification tools, websites, QRCode, Geo Target Marketing services, technology tools (like NFC, GPS, Bluetooth messaging, etc) at the right time with the right set of users is what makes this process a fun, engaging and gratifying experience, both for the marketer and the end user.

We have been able to increase check-ins for our service users brands considerably by integrating many of the above features to suit their brand style and communication over the years and the response has been amazing, both, from the users and the brands.

Have you tried using a location based service as a marketer or as a consumer? If yes, how and what has been your experience so far?

Do share your comments and views with me here.

You can also Join me across sites here: On Facebook @AnanthV9 Twitter @AnanthV9  On LinkedIn and Circles on GooglePlus

Regards

Ananth V

Techdivine Creative Services

—

Related Posts or Links:

• Industry Customized Social media marketing Services ~ Quick Link Form
• Your SMQ Social Media Quotient Magazine Vol 2  is here 
• Is Social Media Marketing really for you? First, know Your SMQ
• Lots for the consumer and more for your brand

The Android App from Techdivine Creative Services for Social Media, Creative & Technology Products update is here (BETA TESTING)

Click to ENLARGE

Do DOWNLOAD it (Direct “apk” file download LINK here)

Click to DOWNLOAD BETA APP NOW

Do please share your feedback, comments and we will do our best to make it as interactive, simple and yet easy to connect while on the go as possible.

Lots more updates to follow.

Stay tuned.

Your SMQ Social Media Quotient Vol2 Gallery Images

 

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Your SMQ Social Media Quotient Vol2 All Pages LIVE – Check out the complete Gallery Here:

Your SMQ Social Media Quotient Vol2 Gallery Images

 

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• Your SMQ – Social Media Quotient marketing analysis and trends

Is Social Media Marketing really for you? Know Your SMQ!

Are you just a part of the Social media frenzy or is this market potential really going to help you?

 Before you jump into a social media marketing campaign because everyone else seems to be doing it, ask yourself few questions like:

 Where did I hear about it? – If it is from your competitors site or your technical team make sure you pay attention to it before making any sort of negative decision?

Can application of this media help me improve my business? – For this you need to know, what can this channel do for you, so make sure you hear out what the agencies around you and consultants around you plan to offer. Then share the same across with your board including your marketing and delivery team. Why? Because if your promise cannot be delivered, better not make yourself more visible. As social media tools will definitely put you out there in the global map. Also clearly understand, you cannot control conversations, but react and respond appropriately.

Is this safe to keep my brand protected?  - This is very important to know, for which an organization usually ends up handling the key responsibilities of running these powerful marketing campaigns to professional agencies. But make sure you too understand how it is done, at least know what level of control you possess.

Is my organization willing to give the time needed to build the brand across multiple platforms?  - If the answer is a no, then your answer is to get going with the traditional media that seems to work fine for you. As simply put, if you do not trust it to invest in your time, you anyway cannot connect with the millions across. The first rule of social media marketing is “Connecting” with your customer today faster than ever before.

If your organization is willing to engage in the technology tools of today, how can your team leverage your existing intellectual properties to further add value to your brand, product and service? – This is very important as whatever has worked for you, need not be altered but can be given additional boost with the market analysis and brand monitoring tools across platforms.

Click to ENLARGE

Finally, what do you tend to achieve with the social media marketing connect? – Every campaign of social media is measurable in terms of its quotient and where do you stand with your social media quotient after every timeline is very much essential to know. As all that you would desire to achieve, technology provides enough of resources to customize it to your needs and measure them clearly for a stronger ROI value. So whether it is to calculate and compare your current and after social media implementation business age, direct sales leads, conversation prism engagements, actual impressions, measuring & tracking your final social media quotient to your actual planned goals regularly are very much essential.

Once you are able to answer these questions you can either set up a good team of skilled resources with a combination of strong marketing skills, analytical bent of mind who are technologically sound to run the campaigns for you or you can hire professional service agency to plan it as per your organizational goals.

A brief intro on “How to get started”

-      Profile your product, audience, market and your goals

-      Decide on the mediums and channel to implement your social media marketing campaigns from

-      Clearly define to measure your social media quotient across brands and services

-      Set timelines

-      Plan, design, implement, measure, track and reinforce with improvisations if needed.

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Key BRANDING Rules online

 Brand managers today have been placed at a position, more accountable than ever before.

 So before one goes ahead using the power of online marketing, social media marketing, brand monitoring, seo tools of today and leverages it for their brand, it is very much essential to know, what are the keys BRANDING rules to follow especially on an online platform.

 ‘Key’ rules:

 Basic & very First Rule: For implementing BRAND Campaigns online, the core needs to be always on the Brand goals and not the sites or tools or techniques of implementing it.

 Given below are the other few key points that every organization needs to keep in mind before implementing an online marketing campaign and reaching across the millions of prospect across the globe irrespective of the nature of your product market or service or industry.

 - Responsibly use the available platforms after properly analyzing them and understand clearly the technology available through those online social networking site platforms before placing your brand on it.
- Today, with the massive reach across over 850 million users online, the key is also on the timing behind the appropriate use of these media.
- Always add a face to your voice, whatever be the platform you are using. Let people know, who they are interacting with.
- Integrate your multiple platforms together and stay in sync with the content that you promise to     share and actually end up sharing. Remember, once your promises are Online, your products, services, reputation is on-the-line’ too.
- Most importantly, understand that the platform is not to “sell” but to connect and in the engagement process, eventually, sell.
- Privacy, content, IP’s are to be clearly showcased across platforms. Reusing of your content, selling it for commercial and such other interests of third parties should be made very clear about.
- Better safe than sorry. Always understand that what is once online, stays online. So make sure, the information you are showcasing online, can afford to be shared by all those you know and those you don’t and all that, in just a matter of seconds.
- There needs to be a sense of great responsibility too, make sure your team working across online campaigns understands and implements the right tone and message that your Organization has built over the years as part of  your campaign.
- Respond: Whatever may be the conversation happening around you, about your brand or organization, respond positively. In case of any dissatisfaction expressed about your product or service respond with utmost sincerity and get to the root cause behind complains at the earliest. Address it and provide proper responses unless the feedback or comments are repetitive by an individual whose nature and online characteristic seems to be disruptive and destructive in general. Make sure, you learn to ignore and at the same time create a back-end system to resolve an intentional and unwanted negative comment or feedback from a user online. Remember, you cannot change people, you can only channel them your way.
- Your in-house team and any agency that’s part of the campaign and working together, need to work towards the campaign with the common goal of ‘elevating the brand’ and not each others skills or tools. If that is the case, then neither of them have remotely understood the idea behind social campaigns.
- Do not share personal information, especially of clients and members online under any circumstances. Always keep your member groups moderated in terms of the content being posted.
- Bottom-line: If you exist online or offline as a BRAND, there’s someone out there always talking about you. Be a part of the conversation prism.

Click to ENLARGE

Branding yourself in today’s era is very much essential, but make sure, the way it is done is the right way to do it.

Social or digital campaigns are not technology products and neither are they marketing ‘gimmicks’. They are sincere approaches to integrating the traditional personal connect of marketing with new age media tools.

So, the right mix for BRANDING online would be professionals, specialized in both the mediums.

The voice and tone of the message should always be yours and the process and tools; of the experts or the agency whose professional services have been hired by your BRAND to do so. Trust them with their skills as you would trust your in-house team. Branding online can work only if the teams connect with each other share mutual trust, understanding and respect each others process, skills and approach towards these unique and innovative digital new age media tools online.

 What are you waiting for….Go…. BRAND yourself Online!

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Page Ranking & website optimization (SEO – Search engine optimization)

Today, the search for the right “keyword” has taken more importance than the search for the right candidate or employee or organization. No wonder we find ourselves indexing the world, more often than not. That is one of the main reasons why everyone wants to rank ahead in the Google pages today and the race is only getting more complicated and complex.

So we thought, why not try to simply it by suggesting some really powerful techniques that are core to making sure the bots, spiders and all those amazing technology related searching tools are able to index or scan through your website pages.

The idea is to make or let them find what you would want them to find.

So what does it take to create a website with lots of “good quality content” for easy search and indexing features that will get you good page rankings and mark you high on SEO?

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Few simple steps to a clean, light and content rich searchable website:

1. Keep it light: Make sure the web pages are light in file size. Use more of images which are compressed format’s optimized for web.
2. Tag your HTML properly: Use right formats of HTML and validate them. More than flash files, html pages can be indexed quicker and faster.
3. Headline and Title: Make sure your website does not have too many repetitive headline or title tags throughout the website. Many search engines may read this as spam texts rather than keywords.
4. Core Keywords: Make sure each webpage uses maximum of one or two keywords across the webpage and not too many. It helps in ascertaining the right tag to pull for the particular page which they are being indexed or searched.
5. Proper Name for Url: Do not use numbered names in Uniform resource locators (Url) of your website. For eg. if your main page is going to talk about chocolates, make sure your page name is something like chocolate.html or choco.html etc and not ch12.html.
6. Text or images: Search engines indexes the pages based on textual content. So keep fewer images and more of text. But make sure the text is not repetitive in nature.
7. Alt Text your Images: When using images, do not randomly name them. Add “alt text” tags to images with captions if possible and make sure the name of the image does justice to the subject of the image. For eg. If the subject for the page is a motivational quote and the picture is of a rising sun, naming it ‘motivate’ would make more sense than sunrise.
8. When in Rome, be a Roman: Be a part of the discussions across similar websites like that of yours or forums or groups which discuss products and services that you offer. It takes care of your Off-page SEO for you too.
9. As you sow, shall you reap: Back links and pingbacks: Make sure you offer websites to redirect or pingback to you based purely on their content and not just on their page ranks. Many a times you might get those “tempting” offers for website pingbacks from spamming sites too. Also, add links to sites from your site or blog to those sites which are high on quality page ranking by search engines.
10. Keep them alive: Make sure you check your site for broken links and proper navigation across pages.
11. Add a sitemap if you can for your website too.

Also, with today’s social bookmarking features and quick sharing features available all across, make sure, you integrate “sharing” options for your pages including “tweet” and “like” buttons too.

Have a well ranked page ahead!

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