Social Media Marketing

Social Media Marketing Connect  -  4th year Celebration Bash

Techdivine Creative Services

Dear Friends,

Its been a wonderful journey so far with lots more to come. We are nearing our 4th Year of the Blog this March 2011 and are in for a celebration. Thank You all for your wonderful support always.

As part of this Birthday bash, we are:

1. Revamping Our Website Completely (SUBSCRIBE Free To us for Sneak Peek EXCLUSIVE PREVIEW  of our New Website – Click Here)

2. Building Up lots of new tools for Our Clients for Online Marketing, Social Media Connect, Brand Monitoring, SMI, Your SMQ – Social Media Quotient, Creative Writing & Design services

3. And presenting a very Special Blog Post for All Of You – On Demand Blog Post. That’s right, You our Dearest Readers have been with us for this wonderful journey and as part of our Special Celebration, we give you a Massive Treat:

On Demand Blog Post –  Share with us Your Query about one of these Topics / Subjects related to “Technology, Marketing, Branding, Social Media, Design, SEO, Your SMQ – Social Media Quotient, Android, Geo marketing Location Tools & or Creative writing” , write to us about your query that You would want us to discuss and we will as part of that Reply post, Share in as much detail as we can, using our Experience in this field and we will do our best in creating this special blog post for you here. Hurry Up, we will post only Our Favourite Top 3 Queries as part of this On Demand Blog Post. So write to us Now!

Not only that, if you have an email-id, Twitterid, Facebook Page. Linkedin connect, Blog url that you would like us to share with the world with Your name, we will do that too with this post while answering Your query.

So what are you waiting for, write to us about any of the above topics as part of this Blog Posts comment or email us at – socialmedia@techdivine.com with Subject “4th Year On Demand Post” and we will revert back to you.

You can also Connect with Us here:

Techdivine On Twitter

Techdivine on facebook

Social Media Quotient – MarketingSMQ Week updates Measuring Online Marketing

As part of the #marketingsmq week, lot was shared from the Marketing & Social Media Team  at Techdivine Creative Services on our Facebook Page (Our Facebook Group updates to follow soon)

Here is a list of Guidelines, Ideas, Techniques, Tools & More for You to assist you in making sure your creative online Marketing practices & methods using new age media is positively adding value for Your brand & at the same time ensuring that with so much of clutter, conversations online, there is control over your brand and its products mentions too.

Marketing SMQ

Simple & resourceful Ideas, tools, resources, links, guidelines to make Marketing online a more controlled powerhouse tool for Your Brand & Products using SEO, Social Media, Brand Monitoring across platforms:

• Power your Blog with WordPress & or Blogger for a better integration of Online tools for making it easier for readers to connect with You!
• Twitter power is generated by 10% of total Twitter Users
• Facebook’s most powerful responses are noted when Links are integrated with Pictures
• Linkedin is a powerhouse for Corporate Connect when used with minimal Online tools integrated to your profile
• Search engine rankings & SEO takes into account not only Originality of Web Urls but also quality of content in terms of Text, Images their “alt text” tags.
• Using appropriate tags and categories for Your Blog Posts is the best way to give readers an easy access to their choice of topics for reading.
• foursquare is a massive location based connect tool used not only by marketers but also by Brands to stay connected through location tagging in real terms.
• SEO is more than just the right urls but is also about creating the right content in relation to the head & url names
• Online marketing is not about pushing your products to users, but informing them, educating them & adding valuable information to their daily routine
• Marketing online is very different from Brand Positioning which involves massive understanding of how a consumer behaves Online. Customer Insights is the core.
• Social Media Marketing is Measurable by all means. For Queries feel free to write to us: socialmedia@techdivine.com
• Reach out to the consumers problems online on-time. An irate customer is the best brand ambassador if connected & attended to on-time.
• Customer Views, polls, opinions and responses are powerful ways of growing your Social Media Quotient Online.
• Use Multiple online platforms to connect with users. Dont restrict to just one or two and at the same time dont overdo.
• Respect your fans / members and followers opinions online and converse with them real time.
• Make sure your Online SEO, Your Social Media Manager, Brand Consultant and Sales people have different profiles and that not all of them are participating in your SMM efforts. Brand consultation, Product Marketing & Sales are extremely different needs of an organization. Remember, place your professional online to manage your Social Media Profile who loves people and brands and not numbers. They need to be customized & industry based, well planned & tested.
• Online marketing should aim at integrating both Online & offline media for Your Brands. This will add value in terms of brand-connect, customer trust & loyalty, Higher Retention, Quicker feedback, better response time, cost reductions, & definitely better revenues.

Join Us on Facebook: Social Media Marketing Services from Techdivine  ~ Click Here

Use Our Experience of implementing Creative Online Marketing Campaigns across Industries & Countries Successfully!

Feel free to Visit Us ~ Click Here for Customized Social Media & Technology-Mobile Integrated Campaign Ideas

Connect with Us:

• Techdivine on Twitter
• Techdivine on Facebook Page
• Techdivine on Facebook Group

You can also write to us at: socialmedia@techdivine.com

Stay Connected!

Social Media Team

Techdivine Creative Services

Top Online (Technology & Marketing ) Updates for 2010:

Techdivine Creative Services

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)

Power Tools of Social Media

Social Media Marketing

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services have seen a fabulous response owing to the measurable rate of returns, process of marketing brand & monitoring them at the same time with great control and making the most needed aspect of online media space possible ie.

Connecting with the user & engaging them to interact with the brand.

Social Media Marketing made possible the entry of Social Media Quotient as a power packed marketing research and management tool for Brands & Organizations today for the Company Board & Management to take this tool more seriously than ever. The power of blogs using applications like WordPress has been wonderful for brands using the platform with the right set of technique and skills too.

Why:

Simple reasons: Its more measurable than your regular emailer campaigns, web banner ads, online reviews & a routine ad words campaign as it brings together all those metrics to measure consumer interaction, customer feedback & insights and gives you the ability to constantly improvise at a very affordable online marketing campaign cost.

Most importantly, customized social media marketing campaigns today make it possible to deliver realistic goals to clients for their brand, products and services and at the same time blend in traditional media with new age media tools across various platforms.

Massive developments in 2010:

Mobile Integrated Social Media Marketing

Social Media Marketing & Monitoring tools gifted the power to combine traditional media with new power tools for online marketing research and management and at the same time gave the power to combine mobile integrated social media marketing campaigns to further leverage the power of todays growing mobile internet users across platforms.

Android Powering Technology today Socially

Also the impact of Android based applications into the mobile space made it a fun experience for users to leverage the connect and for the Organizations, more reasons to make their presence online much more powerful and essential.

Power of Blogs with wonderful plugins from WordPress related application websites made using Blogs more than just a place to voice out opinions but also to get wonderful and sincere customer feedback and loyal readers for life for brands leveraging the power of rich content with them through this medium.

With more and more applications from mobile related tools like from the iPhone, Blackberry, Amazons Kindle, iPad & Android going SOCIAL the availability of these online marketing tools is only going to see massive boost in the year 2011.

How to Leverage:

Humanize Your Brand

Connect with Your consumers by Humanizing your brand. Social Media Marketing is a well planned process that can be customized across industries to also adapt to cross cultural environments across countries if well planned, designed, implemented and measured. So its very important to use the right set of tools to not only increase market penetration but also to monitor and safeguard your brand online constantly and improvise for best results.

Brand Monitoring

Brand You Monitoring

This has been one of the most important part of a Social Media Marketing campaign this year as the more one talks about your brand, care needs to be taken with the quality of conversations too. Its always better to have a 1,000 loyal quality followers than a million discussing or posting content that is harmful for your brand in the long run if left uncontrolled as part of the online conversations.

So make sure you have powerful ways to leverage your Online CRM to converse with your brand and customer connect across multiple platforms with great quality and damage control.

Creative Design styles

The year 2010 saw a very unique side of design styles appreciated by consumers. The stress from Brands and customers online this year was much less on “just design” and much higher on usability and ease of sharing content using that design style. For eg. HTML emerged victorious compared to any other web design application and platforms for the ease to leverage powerful SEO campaigns and flexibility to connect much larger suite of applications as part of the web design and style process. The year 2011 would be thus much largely about:

Layout style: Simple and user friendly

Design style: In tune with Users needs to share content easily

Design technique: Users seem to be much less demanding in terms of core design as before and seem to be stressing originality in layouts with simplicity to converse in todays online marketing conversation prism. So the design technique has to be definitely the one in 2011 that can let each user be a real-time Brand Ambassador for any product, services or Organization and at the same time be rewarded in a way or the other. (For some FREE Tutorials & Step by Step Guide for creating Creatives using Adobe Photoshop – Connect here)

• Free Marketing Tools from GOOGLE that every developer, designer should be aware of today: Here is a link to the set of power packed marketing tools from Google that’s free and is a must for integration across as part of your Social Media Marketing & Brand Monitoring campaigns.

google

IMPORTANT Guides & Tips for a Powerful Connect across Industries Online Using the Power of Social Media:

Simple Ideas, Guides to do more with Your Brand today:

FOR:

• Retail Industry:

Fashion, style statement, pictures, latest trends & designs, users votes on new arrivals, customer feedback and Brand mentions about your line of design accessories: If all of these make sense to you as a Retail brand then what you need are simple engaging conversations customized & controlled as part of creative marketing ideas for your online customer today.

• Banking Industry:

More than a conversation online, more than a social media influence, what you need is a control of your brand mentions negative influences about your services, industry and products from your customers grieving & irate online. They can make or break your brand as we are talking about Your products and services that are directly dealing with your customers hard earned money. So make sure you have a strong Social Media connect online and at the same time have conversations that can “generate”  comments and interactions from your customers especially in case of new product launches for Small and medium scale business, Youth and the high investing clients. You need your Social Media campaigns to reach beyond your average conversations and metrics to be completely planned and customized to meet your needs across various demographics and it needs to be well executed too.

• Hospitality Industry:

That’s a rush, literally. The fast paced hospitality industry has customers across every possible age group and its never too late to get someone love your cuisine irrespective of your culture, history and style of food. All people need are flavors with a great dining experience that takes them away from their homes for that hour or so. The experience needs to be “connecting” while the food, something that would make your customer feel, I am getting value for every single dime that I have spent here. For this, not only do you need continuous feedback from your customers, but you need them to mention about your product online across platforms of twitter, review sites, food dining experience, location based target marketing spaces where people searching for good food can be connected with and their attention drawn towards your food experience. They need to be aware of and constantly rewarded for their brand mention and sharing experiences when they talk well about your products online and at the same time catered to and not tried to be pushed into talking well about your brands. Its food, they need to feel the flavors and the love while dining at your restaurant. That’s exactly what an online Social Media Marketing experience should help you gather for them.

Some simple & yet powerful sites where we have leveraged wonderful responses for Our Clients Products & Services & Brands:

Facebook (Make sure you Use FBML, Facebook Applications, HTML too with your creative marketing techniques – For Queries email us: teamsmm@techdivine.com )

Facebook

Linkedin: Purely for a Corporate Connect and reaching across Industries to leverage more than just a simple product / brand connection

Linkedin

Twitter: Brand Reach, Brand Monitoring, Product Market Penetration and More. This is undoubtedly one of the most essential powerhouses of Online Conversation prism today. Interested in a Customized Twitter Tool Updates & Techniques for Your Brand to have a larger reach – email us at: teamsmm@techdivine.com

twitter

Foursquare: The most impactful location based target marketing application which can do wonders for Your Brand, Product And services if used optimally. For a customized Location based target marketing campaign write to us at: teamsmm@techdivine.com

foursquare

For a Completely Integrated & Customized Social Media Marketing & Brand Monitoring Campaign with Creatives & a powerful blogging platform for your Products & services – Write to us at: socialmedia@techdivine.com

If you would like to hear more from us about connecting with customers across Industries for various other industries for whom we have tried, tested and succeeded in generating positive SMM impact and the desired goals as put forth from our clients , feel free to tweet with us at: Techdivine on Twitter & OR Connect with Us On Our Facebook Group: TD studios: Social Media Marketing Services Group & or write to us at: socialmedia@techdivine.com

We are connecting and have catered for the following industries so far:

FMCG, Banking, Industrial, Infrastructure, Hospitality, Trading & Broking, MLM, Educational, IT, Retail, Advertising Agencies, Art Galleries & NGO’s.

Hope you have a wonderful 2011 filled with millions of quality connect and growth with the power of Marketing using new age and traditional media to leverage and connect with each and every user of yours, both ONLINE and OFFLINE.

Happy connecting. Have a wonderful year ahead.

Thanks & Regards

Ananthanarayanan V

Founder & CEO

Techdivine Creative Services

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Related Posts:

Integrating Technology with marketing

Latest Customized Social Media Marketing OFFERS For Corporates

Go Social & Go Geo: Location Connect & More

With the era of marketing going more digital than ever before the power packed internet has so much to offer than just a simple SEO campaign for your brand and business today.

This coupled with the great success that a powerful campaign could bring and measure in terms of real time ROI, social media marketing, social media monitoring & brand management have grown beyond expectation but luckily are still under great control with the marketers using these tools for optimum market reach & growth.

What can you expect out of a powerful SMM campaign today (SMM as in Social Media Marketing / Monitoring) –

• A powerful brand connect
• Massive organizational targets can be set for a large brand & product reach globally
• Measurable metrics of click through rates, conversions, lead generations, enquiries over a sensible and logical time-line
• Quality conversations and brand ambassadors online
• Controlling brand and product perceptions as desired
• Getting feedback, reviews, responses from clearly set of defined demographics
• Powerful in-depth customer insights
• Strong market research at  a powerful pace

What is needed for an SMM to work: Of the many factors, some of the key factors are:

• Clearly defined expectations from the brand / products
• Reports that speak aloud of what’s going on and that can set a clear path to review and grow further
• Measurable Metrics beyond routine numbers

Today with the pace of technology outgrown only by the number of users increasing every day, the aspect of using ‘n’ number of applications integrated with marketing campaigns in on the rise too.

The power of blogs, tweets & facebook share is being quadrupled with the leverage given by location based target marketing applications like foursquare, gowalla & more. Its only a matter of time when a user realizes the true potential of getting genuine feedback from his peers for products & brands before he / she take a plunge into investing into something new, be it time, resources or money.

Today movies and products are being reviewed and discussed on these social networking platforms very frequently. Travellers are taking the reviews, tips given by users on foursquare & gowalla seriously enough to plan and make their own trips without the help of travel agencies based on users guides & resources.

Niche markets are opening up to these new age media tools to get maximum out of the more than 500Mn users online across platforms. To Get YOUR CUSTOMIZED Social Media Marketing Campaigns ! Connect with Us Here ~ Click Here

So with the rapid strides into technology-marketing integration, make sure you are heading for investing with the right agency with proper time and resources as part of any of your social media marketing or online campaigns.

The basic idea being to think & reach global and connect with your local customers at the same time!

Social Media

Feel free to share your views & experiences with us.

You can also drop in a line at “socialmedia@techdivine.com” we would love to hear from you!

Happy connecting!

Regards

Team Your SMQ

Techdivine Creative Services

Dear Friends,

Our Experience over the years in serving varied industries across Finance,  FMCG, Retail, Government institutions, Banking, Trading & Broking, Educational, Industrial etc have assured our clients of great value addition in terms of newer technologies consultation & guaranteed quality services.

We have served them in both the worlds of creative and management consultancy projects spanning across a plethora of services ranging from Brand monitoring, complete Social Media Marketing campaigns, Product Marketing, Website Design, Blogging services, ROI analysis on online marketing investment, Increasing market penetration, Creative design services for brochure, logo, landing pages, e-mailer designs, viral marketing campaigns etc.

Which is why, we have come up with this Exclusive Online Marketing Campaigns, Best Social Media Marketing Combo Campaign Offers  for “Corporates & Professionals” CLICK HERE

Exclusive Offers

For any queries, feel free to write to us at:

socialmedia@techdivine.com

Stay connected!

Admin

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

A Very Special & Unique Offer For our TD Studios: Social Media Marketing Group Members: On Facebook

That’s right!

TD Studios:Social Media Marketing Group

We are offering a splendid way of Promoting yourself & your business with us here on our TD Forum. But this offer is only for our Group Members. Now “How to” get yourself / Your profile or Your Business marketed from our forum: Details Given below:

1.  Log into : TD Forum:Free Discussion Group & Join in with the same name as Your Facebook TD Studios Group Member Name

2. Join the Group if not already joined & then ( TD Studios Group ) & then Mention your Group Member Name & Profile Url here:

To our Email: socialmedia@techdivine.com for us to add you as a member in the FORUM – This step is the most important as we need to verify your name with our Member group name and then add You into the Forum (Our Forum registrations are moderated)

What we will do:

1. We will verify your Facebook Group name and your id on TDForum with us.

2. Confirm the username and add it to forum here

3. Share your profile business information “if you would want us to on The forum here” to help you advertise and promote to more members

Forum Link where we will Promote about You and talk about it to our other members:

TD Forum: Social Media Marketing

And also List this Link on our Facebook Group, Blog and Techdivine Creative Services Page too to share and discuss your products with us… help you reach a larger audience!

So what are you waiting for…..

Join Here TD FB Group, register Here TD Forum & Grow!

Connect with our members too….

Happy connecting and Socializing with us!

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Things to know about this new Media, before you plan and calculate your social media quotient for your social media marketing campaign?

Social Media:What You need to know?

Social Media Marketing is connecting with the consumer at every level possible through online channels across multiple platforms. The idea is to use the power of this tool to capture “More than just Metrics” and to Humanize Your Brand. Every aspect of Social Media Marketing is clearly measurable and can be customized to suit organizational goals and requirements. It gives us the power of customer insights coupled with latest in technology and media tools for in-depth analysis and market research.

What you need to know about social media quotient and social media marketing before you implement it for your brand, product or services?

Firstly you need to ask whether this medium is for your Brand and if yes, how much of demographics and market penetration it can help you achieve.

Then, you need to focus on the following:

• How important is it for my brand?  - Measuring the ROI for Brand metrics
• Who am I planning to target? – Is there a science behind social media marketing?
• Who is targeting me already? – As in, do I only need to join in the conversation.
• My current Social Media Quotient
• Is there a value addition to my CRM and my other brand evangelist’s
• My planned social media quotient on a time-line
• If I need to focus on my goals, what are my priorities and how are they ranked?

Measuring Brand

Next, what you need to verify are:

• The organization or agency to whom I am planning to handover my brand conversations:
• How savvy are they really and are they practicing what they preach for their own brand?
• Are they present on multiple channels like on a Social Media Facebook page, Social Media Facebook Product Group, Social Media Twitter conversation prism, Social Media blogging service, social bookmarking tools like reditt, etc. and if yes, what is their level of conversation and quality of interaction. Ask them to present their own brief statistics in front of you for the above.
• What are the statistical tools they are using? You don’t need to know what they track as every SMM campaign is customized to suit your requirements and goals, but you need to know the power of the tool they have invested in.

Your Social Media Agency

Once you have an idea for the above, plan to connect at a higher level with your agency:

Join in their conversations across their Blog, Micro-blog, Social networking site, Forum, etc.

Ask them to give you a step by step process on “How to plan, design, implement, monitor and improvise” on the social media campaigns?

What is the core as for integrating the current creatives, PR, traditional methods used already, IP’s of the organization with the new media campaigns?

What channels, medium and process will suit your style the best?

Online marketing analysis

There is so much more conversation happening, if you would like to join in, tweet with us @techdivine or join our TD Studios Facebook group social media marketing services here & share your views with us at: socialmedia@techdivine.com

Regards

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ, Creative Writing

——

Related Posts:

Social Media: Is it B2B

Social Media: The role of a CRM

Social Media: Brand Measuring

Social CRM

Social Media Marketing has spread across the globe today. Why will it not?

Social networking sites like Facebook are becoming a massively populated, loved & sought after nation for both, users and marketers today.

With the addition of new technology tools getting added to the vast section of the majorly expanding marketing arena, the need to connect in-depth with the customer today, has only increased.

The core here is, where does the role of the much needed Customer relationship manager (CRM) come in.

Or is it not needed anymore?

The answer is a very simple, yes, it is needed & more than before.

Now that the conversations are being handled online across  clients:Following points are very much essential:

• A CRM who can make sure that the applied technological marketing tool impact is utilized or not is very much essential today.
• Adding up a social connect site for your client is not the solution. Tracking it, receiving feedback, improvising it regularly with response, feedback from clients based on their needed goals etc is what will make the social media campaign a successful one finally.
• If your role is limited to just creating the social connect pages as a social media specialist, make sure you either do not go ahead with the campaign or inform the client of the much needed mutual response from their end for this magical miracle of a power tool to make the much desired impact. Trust has to be mutual, both for the tools and the clients to make this work.

So the question is, how does a CRM fit in between all of this today? How and how much does he impact the Social Media Quotient of your business?

Every business today seems to adapt, implement technology for every single purpose.

Here is where the challenge & skill of a CRM to take your organization and your esteemed clients to the summit of their goals comes into the whole picture. The idea is to blend technology, tie it up a notch with the human skills of personal touch, add that and integrate the same face of your CRM to your online profiles while connecting with your clients and make sure he or she is as technically and market wise sound as your IT and Marketing team is skilled with their respective skill sets.

The power of the tools of social media are unbelievably massive and thus the head that yields the timely yet spontaneous decisions and understands the customers changing needs today, needs to be a combination of your good old CRM with latest technology market research tools and be industry alert. Knowledge of the varied tools like twitter, hootsuite, foursquare, linkedin etc and knowing what they can do for your client is what would make the whole campaign work for real

With this, the role and career of your CRM has not only doubled but become a lot more accountable and responsible than before.

There is so much more a CRM needs to do today? Give us your views on the same…. We would love to hear from you.

You can write to us here: socialmedia@techdivine.com

or

Join & Connect with us here to share your views:

Facebook Group: Click Here to Join in

Tweet with us Here

Regards

Admin

Techdivine Creative Services

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The Science to Online Marketing: Social Media

Is it B2B, B2C or S2P?

Why SNS: Twitter & Facebook