Digital Marketing

Viral marketing – Integrating Social Media with emailer campaigns for best results

Social networking sites like facebook, twitter, google plus etc  have empowered brands with superior campaign insights, ideas and marketing reach than any other media channel and that too in such a short span of time.

In-spite of that, even today, there are many corporate brands that would still implement only ’emailer campaigns’. Well, there is nothing wrong with that. Keeping that in mind:

For those corporate brands, we have shared some simple ways to integrate their emailer marketing campaigns with viral marketing tools and social media process from our end to help them add value to their marketing strategy.

“Viral Marketing campaigns can be designed and implemented for products, services, Brands, internal referrals, new offers, product upgrades, etc in a manner that truly adds some value to the end user.”

Of the various ways and techniques in which one can promote products across viral marketing campaigns, “emailer campaigns and landing pages” are two of the most powerful and popular formats.

The idea is to integrate them in a manner in which a brand gets maximum cost per click and cost per conversion results in the most optimized manner.

• First step is to ensure that, they click on your emailer campaign: So, make sure to keep your TITLE and or headline of the emailer short, precise and a subject line wherein they truly see a value-add by opening that email and going through the same.
• Once they click on your email, make sure the content inside is simple, with graphics that ease the process to understand the services from your end much better. Plan your content well in advance.
• At the end of this emailer campaign content section, add a “Call to action” button which takes them directly to the “landing page” or your website which is the final step in the process. In other words, make sure they do not have to click on two or three more links to get to the “destination link” where you would like to them to be.
• Then, once they have landed on the target or destination page, keep the information or call of action required by them to be completed in not more than one single click or a simple form with least amount of information required from their end.
• To make sure they register or take the action, make sure the content you propose is truly of  value-add for them.
• To ensure that the content would be useful or that your product and brand or service would cater to a need from their end which is one of their core pain areas, you need to make sure that they are in fact, your correct Target audience group (TG).
• This is where the new age media tools, marketing research, google adwords, google analytics, social networking site ads, our in-house ‘Your SMQ – Social media quotient‘ process and tools etc make the most desired impact.

How can you ensure that your target audience are the ones you are finally engaging with while promoting your campaigns online so as to reduce your customer acquisition cost (CAC) and increase the lifetime value of a customer (LTV) ?

Check out the BOOK: Specially written for marketing professionals who are key decision makers – Social media marketing BRAND ROI Book (Click for Paperback Copy) – (Click for EBook Version)

Social media marketing Brand ROI by Ananth V

• Once you are through with the above process, as a marketer, empower your campaign and management goals with resourceful marketing consumer statistical data that is relevant to your campaign goals and needs. Measure,  track , monitor, improvise and keep innovating.

The images above speak of a simple process for an emailer marketing campaign:

“Planning Your Landing Page / Emailer Viral Marketing Campaign right from stage 1 to have a more systematic tracking approach.”

1. Acquire the right target audience and add them to your email list.

2. Prepare content after detailed planning to make sure it is simple to understand and navigate.

3. Reach users using emailer and at the same time boost your emailer campaign using social media power tools. (Viral marketing campaigns from Techdivine)

4. Make sure your “Call to action” button is easy for users to interact with.

5. Track and measure the responses throughout the campaign.

6. Filter the most appropriate users and prospects from the list, reach them and empower your results from the marketing campaign.

7. Most important of all, follow-up your leads and enquiry.

TOOLS and or Process that you would need for this are:

1. Database of RELEVANT users or Target audience group(TG). WHY? Because, reaching out to thousands of users just because you have their email or phone numbers is the last thing you would want to do. Make sure to avoid reaching irrelevant users who are not in your TG so as to avoid being marked as SPAM emails and getting your IP address and Your email lists marked as spam or worse, getting blocked.

You can reach us to plan a detailed marketing consumer research process Email us “socialmedia@techdivine.com” so as to ensure you reach the most relevant users only. 

You can also connect with us on Twiiter @Techdivine or Facebook.com/Techdivine or You can use the Quick form link here.

The advanced tools available for market analysis, customer responsiveness research and tracking are powerful enough when applied appropriately to help you connect with the right customer. To know more on how to integrate this process for your BRAND’s Emailer and viral campaigns, reach us here.

Download this BOOK “Social media marketing brand ROI – DOWNLOAD NOW, for more insights and a much more detailed look into the process of digital marketing”

social media book

That’s right, the tools of today help us to design a more controlled and sophisticated marketing experience not only for the brand and organization but also for the consumers.

What has your experience been with viral marketing campaigns so far? Do share your responses with us here.

Thank you.

Techdivine Creative Services on FACEBOOK – Twitter – Slideshare – Google Plus – Pinterest –YouTube

Your SMQ Team

Techdivine Creative Services – Digital marketing agency

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Related Posts:

• DOWNLOAD social media marketing consumer engagement report 2014 for FREE
• How to clear your search history on facebook
• Official digital press release Social media marketing brand roi book
• GOOGLE business group Live presentation:Social media ROI for BRANDS: Ananth V

“Org Source: This post was one of our most popular blog posts from March 2011 Viral marketing:Integrating social media monitoring connect tools. This has been edited to meet the needs of the current technology platforms and with new age media tool ideas and re-blogged.”