We even conducted surveys for product launches planned, market analysis and ventured into the power of customer opinions with insights and in-depth analysis in the last 4 years.
As we moved across brands, industries and countries we realized that the potential of social media marketing and monitoring today can be utilized successfully BEYOND the ‘marketing’ industry division too for any corporation today.
So, we shared our questionnaire of 2009, 2010 and for the current year across few of our members from our different online platforms this year too.
Details of the same are mentioned below: Comparison of the past years: Use of Online Media:
Statistics: Questionnaire Shared with 1,500 Members
Responses received: 1,236 Members
Age Group: 13-18, 19-23, 24-30, 31-40, 41-55, 55 & above
Profession: Homemaker, Student, Service, Consultant, Entrepreneur, Retired
Industry: FMCG, IT, Telecom, Infrastructure, Hospitality, Art & Creative, Advertising, Media Public Relations, Journalism, HR Consultancy, Trading & Broking, Retail & Fashion, NGO, Industrial, Television & Broadcast, Banking, Finance, & Freelancers.
Sites you frequent the most, Sites you frequent for? Using Social Media with (in-house, agencies), Using Social Media for (Brand, Leads, Promotions, etc), Industries using Online Media, Planning to Use Social Media in 2011 for….
Demographic Profile of Users
Age Group Demographics
INDUSTRIES: Using Social Media today
Most Frequented Websites
Why do You visit Your Frequented websites: Comparison from 2009-10 and 2010-11
Industries using Social Media – 2009-10 & 2010-11 comparison
Organization’s using and planning to further implement usage of Social Media in 2011 for
Organizations using social media in 2009, 2010 & 2011 (In-house, Agencies & Not using)
Share your responses, feedback, queries with us here based on your experience with this media so far!
Thanks & Regards,
Social Media Team
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