Using Social Media beyond Marketing – Survey
Posted by socialmediateam | Posted in 2011 social media survey, 4th Year Anniversary special, marketingsmq, social media marketing | Posted on 13-03-2011
Tags: 2011, business, careers, customer demographics, deals, discounts, facebook, foursquare, google, information, inhouse agencies, JOBS, linkedin, marketing agency, marketingsmq, Most frequented website, offers, Organizational goals, rediff, search, social connect, social media marketing, social media survey, students, yahoo
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We even conducted surveys for product launches planned, market analysis and ventured into the power of customer opinions with insights and in-depth analysis in the last 4 years.
As we moved across brands, industries and countries we realized that the potential of social media marketing and monitoring today can be utilized successfully BEYOND the ‘marketing’ industry division too for any corporation today.
So, we shared our questionnaire of 2009, 2010 and for the current year across few of our members from our different online platforms this year too.
Details of the same are mentioned below: Comparison of the past years: Use of Online Media:
Statistics: Questionnaire Shared with 1,500 Members
Responses received: 1,236 Members
Age Group: 13-18, 19-23, 24-30, 31-40, 41-55, 55 & above
Profession: Homemaker, Student, Service, Consultant, Entrepreneur, Retired
Industry: FMCG, IT, Telecom, Infrastructure, Hospitality, Art & Creative, Advertising, Media Public Relations, Journalism, HR Consultancy, Trading & Broking, Retail & Fashion, NGO, Industrial, Television & Broadcast, Banking, Finance, & Freelancers.
Questions asked:
Sites you frequent the most, Sites you frequent for? Using Social Media with (in-house, agencies), Using Social Media for (Brand, Leads, Promotions, etc), Industries using Online Media, Planning to Use Social Media in 2011 for….
Demographic Profile of Users
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Age Group Demographics
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INDUSTRIES: Using Social Media today
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Most Frequented Websites
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Why do You visit Your Frequented websites: Comparison from 2009-10 and 2010-11
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Industries using Social Media – 2009-10 & 2010-11 comparison
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Organization’s using and planning to further implement usage of Social Media in 2011 for
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Organizations using social media in 2009, 2010 & 2011 (In-house, Agencies & Not using)
Share your responses, feedback, queries with us here based on your experience with this media so far!
Thanks & Regards,
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Hey
Thats some superb indepth insights shared. Thanks a lot.
Shashank M
[...] Great, so the world is now way past the “Social Media cannot be measured stage” as brands have begun evaluating the ROI for not only their Customer engagement, brand loyalty but have begun crunching sales numbers for their products, services and are gearing up to now go beyond the daily metrics. [...]
Welcome Shashank. Hope You received our mail too.
Thanks for Your comment. Keep visiting and sharing your views.
Regards,
Admin
hi,
Thank you, for the information, is it possible to get more details about these research? can i get the Questionnaire form of these research, i need it for my educational purpose,
Regards
Ajanthan