Archive for the ‘Enterprise Marketing’ Category

Leading Sustainability, ESG and Digital Transformation Across APAC and Europe

May 22nd, 2026 No Comments

One of the most meaningful assignments I worked on recently was a 1-year sustainability consulting engagement for a leading European BFSI conglomerate operating across APAC and Europe. What began as a conversation with the organisation’s CHRO and CSO evolved into a cross-functional sustainability transformation initiative involving collaboration across leadership teams including the CEO, CFO, HR, Sustainability, Operations, […]

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Posted in Ananth V, APAC, APAC Marketing, circular economy, Climate Change, Climate Mitigation, CMO, Enterprise Marketing, sustainability, sustainability marketing, sustainability training, Sustainable, sustainable marketing | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Fractional CMO for APAC: Board-Level Marketing Leadership Across Growth, Governance & Scale

February 17th, 2026 Comments Off on Fractional CMO for APAC: Board-Level Marketing Leadership Across Growth, Governance & Scale

In large, matrixed organisations, marketing leadership is rarely about campaigns or creativity alone.It is about judgement under constraint, P&L accountability, and the ability to operate with confidence inside governance-heavy, multi-market systems. Over the past months, a series of engagements across APAC, Europe, the Middle East, and India reinforced a consistent pattern:When organisations reach a certain […]

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Posted in Ananth V, APAC Marketing, CMO, CMO ASIA, CMO Global, Education Marketing, Enterprise Marketing, Fractional CMO, HealthCare Marketing, Interim CMO, Profit and Loss Ownership, Unit Economics | Tags: , , , , , , , , , , , , , ,
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