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Social media marketing book on Brand ROI

August 4th, 2014 1 Comment

Social media marketing brand ROI book by Ananth V

The social media marketing book we all have been waiting for is finally here!

“This book will be useful for CMO’s, CEO’s, CTO’s and senior marketing management professionals who are key decision makers planning or strategizing digital marketing campaigns with specific goals in mind.

It deals with core aspects of integrating campaigns with the focus to deliver Return On Investment (ROI) while co-creating value for end users with personalization.”

GET YOUR COPY here: –

Get your Paperback (hard copy) of the Book – Click here: Social media marketing Brand ROI Ananth V

Get your Kindle Amazon (Ebook) copy of the Book – Click here: Social media marketing Brand ROI Ananth V

Social media marketing Brand ROI by Ananth V

About the book:

Welcome to ‘Social media marketing Brand ROI’

This book will be useful for CMO’s, CEO’s, CTO’s and senior marketing management professionals who are key decision makers planning or strategizing digital marketing campaigns with specific goals in mind.

It deals with core aspects of integrating campaigns with the focus to deliver Return On Investment (ROI) while co-creating value for end users with personalization.

CONTENTS:

• What is social media marketing?
• What is social media quotient (SMQ)? How do I measure my brand’s SMQ?
• Will social media marketing campaign really help my company or brand?
• How to get started?
• Which social networking site to choose?
• What type of messages really appeals to end users on social media? (How do contests, freebies, etc impact them?) – “RESEARCH” based insights
• How safe is it to have an engaging relationship in real-time with my end users?
• Trends: Should I be a part of the frenzy, just because everyone is talking about it?
• What do I track and how often do I measure my social media digital campaigns across my brand’s varied marketing strategies?
• What do I do with my company’s traditional marketing strategies meanwhile?
• Best time to post on social media
• Sales conversions and social media ROI metrics
o LTV (lifetime value of a customer)
o CPC (Cost per customer)
o CAC (Customer acquisition cost)
o Your SMQ® – Your Social media quotient tools and process
• Test your SOCIAL MEDIA BRAND quotient. The questions are based on this book
• WIN a surprise gift from me!

BONUS Content:
– Social media misconceptions cleared
– Creative story telling using social media
– Power SEO – Simple tips for quick website optimization
– Key branding rules online
– Don’t make a social faux pas
& also few useful resources, posts and ‘case study’ links for downloads.

ROI that we will be looking into:
• SEO (Search engine optimization)
• Higher Brand reach
• Quality brand engagement
• Reaching target specific consumers
• Brand monitoring
• What to measure and how to measure it?
• Lead enquiries and ‘Sales’ conversions

About the Author: (A personal message from me to the readers)

Ananth V

I, am Ananthanarayanan V (Ananth) born and raised in Mumbai, India. I love working with brands and technology products.

I enjoy running as a hobby and am an avid writer and blogger.

I have published two books earlier, one in 2007 called Expressions which was a coffee table poetry book and was covered by the Times of India team in Mumbai and the second book in 2010 called “Kings are made, not just born” published on Amazon Kindle.

Academic credentials:
* PGCPM – IIM Indore (Outstanding credentials in Marketing research)
* PGDJMC – IGNOU
* Diploma Advertising & PR – Welingkars institute of Management studies
* Diploma in Advanced Animation and VFX – IIDT
* Technical certifications – Brainbench, USA
* B.Com – Mumbai University

Over the past eight to 10 years, I have had the privilege of working with some of the best brands in the industry today. That coupled with a passion in the field of digital marketing, I embarked on this journey to start my own digital marketing and social media creative services agency called Techdivine Creative Services.

Over the years, I have been invited across elite corporate brands and institutes for sharing my expertise and experience in the field of technology, creative design and digital marketing.

I hope you find this book resourceful, insightful and refreshing to read.

I have shared some of our campaign insights, case studies, marketing tool process across industries empowered by digital and social media marketing campaigns.

There is also a surprise waiting for you as you near the end of the book.

In case of any queries, feel free to connect with me on Facebook and Twitter too. Facebook Link @AnanthV9 & Twitter @AnanthV9

Have a wonderful week ahead.

Social media marketing brand ROI – On Amazon Kindle (ebook version) and Amazon Paperback (hard copy version)

Ananth V

Founder & CEO
Techdivine Creative Services (Social media and digital marketing services agency)

Batman 75 Worldwide Batman day is celebrated today

July 23rd, 2014 1 Comment

Batman 75 Worldwide Batman day is celebrated today on July 23rd, 2014.

“BATMAN 75 – BATMAN DAY”

Batman 75 Batman Day

I have been a fan of Batman ever since I saw the Batmobile in the animated series when I was 9 years old. Which is why, today, is an important day for millions of fans like me across the world as the legendary iconic fictional superhero celebrates his 75th Year.

In honor of Batman’s 75th anniversary, DC Entertainment is partnering with thousands of comic
book retailers and bookstores coast-to-coast to celebrate “National Batman Day” on Wednesday, July 23.

Batman Logo

Batman75

National Batman Day

BATMAN 75

Batman is without a doubt one of the most popular fictional superhero of all times. He appears in American comic books published by DC Comics coupled with movies, television shows, and video games.

He was created by Bob Kane and Bill Finger in 1939.

The story behind the fictional character BATMAN:

Millionaire Bruce Wayne who is also know as the Prince of Gotham, was just a kid when he watched his parents get gunned down during a mugging in their very own Gotham City. To avenge the death of his parents, he dedicates himself to fight crime as the caped crusader – The Batman.

He has been characterized as a brilliant detective with great mastery in multitude of fighting techniques. He is often showcased as a loner who lives in his own ‘real-world’ in the fictional stories.

His knowledge and expertise in almost every discipline known to man is nearly unparalleled by any other character in the DC Universe. Superman considers Batman to be one of the most brilliant minds on the planet.

Batman has no inherent superhuman powers. To compensate for this, he relies on “his own scientific knowledge, detective skills, and athletic prowess.” In the stories, Batman is regarded as one of the world’s greatest detectives.

The NAME “BRUCE WAYNE“

The name “Bruce Wayne” was chosen for certain connotations. According to co-creator Bill Finger, “Bruce Wayne’s first name came from Robert Bruce, the Scottish patriot. Wayne, being a playboy, was a man of gentry. I searched for a name that would suggest colonialism. I tried Adams, Hancock…then I thought of Mad Anthony Wayne.

Fun facts about BATMAN:

The bat wing like cape was suggested by Bob Kane; who was inspired by seeing Leonardo Da Vinci’s sketch of an ornithopter flying device as a child.

Leonardo Da Vinci's sketch of an ornithopter flying device

By 1964, sales on Batman titles had fallen drastically. Bob Kane noted that, as a result, DC was “planning to kill Batman off altogether.”
The debut of the Batman television series in 1966 had a profound influence on the character.
Batman’s costume incorporates the imagery of a bat in order to frighten criminals.

One of the biggest boost the character of Batman got in movies was when Warner Bros. rebooted the film franchise in 2005 with Batman Begins, directed by Christopher Nolan and starring Academy award winner Christian Bale.

Nolan returned to direct two further installments in the franchise, The Dark Knight in 2008 and The Dark Knight Rises in 2012 with Bale reprising his role in both films.
The two sequels both earned over $1 billion worldwide.

The Dark Knight Returns: Frank Miller’s limited series The Dark Knight Returns (February–June 1986), which tells the story of a 55-year old Batman coming out of retirement in a possible future, reinvigorated the character.

Frank Miller batman the dark knight returns

Frank Miller TDKR

The Dark Knight Returns was a financial success and has since become one of the medium’s most noted touchstones.

In 1989, the first issue of Legends of the Dark Knight, the first new solo Batman title in nearly 50 years, sold close to a million copies.

Batman’s primary character traits can be summarized as “wealth; physical prowess; deductive abilities and obsession.”

Batman Animated series

I am darkness, I am vengeance…. I am BATMAN: THE SUPERHERO

Batman has the ability to function while tolerating massive amounts of physical pain, withstand telepathy and mind control.
He is a master of disguise, often gathering information under the identity of Matches Malone, a notorious gangster.
He is also skilled in spying, thus allowing him to hide in unexpected places.
His ninjutsu training has made him a master at stealth where he can appear and disappear in rather impossible situations.
He is efficient with observation skills, logical reasoning, and forensic investigation.
He is also efficient in escapology, thus allowing him to break free of nearly inescapable deathtraps with very little to no harm.

Batman the Long Halloween

Batman’s “most implacable foe” is the Joker, a homicidal maniac with a clown-like appearance who, as a “personification of the irrational”, represents “everything Batman [opposes].”[30] Other long time recurring foes include Catwoman, Bane, the Scarecrow, the Penguin, Two-Face, the Riddler, Mr. Freeze, Poison Ivy, and Ra’s al Ghul.

Batman Rouges

Comic Art Batman Jim Lee

Forbes magazine estimated Bruce Wayne to be the 8th-richest fictional character with his $6.9 billion fortune.
BusinessWeek listed the character as one of the ten most intelligent superheroes appearing in American comics.
Entertainment Weekly named Batman as one of The 20 All Time Coolest Heroes in Pop Culture.

Till date through comic books, movies, tv series etc it is shown that there are quite a few characters who know that Batman and Bruce Wayne are the same person. They include:

Robin
Batman’s butler, Alfred Pennyworth
Batgirl
Bane
Ra’s Al Ghul
Hugo Strange
The mute inventor, handyman and one-time Penguin henchman Harold
Superman
Azrael
Commissioner James Gordon (recently showcased in the last scene of The Dark Knight Rises from Nolan)

The Lamborghini driven by Bruce Wayne in Christopher Nolan’s Batman trilogy is a Murciélago. Murciélago is Spanish for “bat.

I have added credit links across the relevant sites at the end of the list, in case I have missed out on any, please drop in a comment and will be extremely glad to edit and add the same to the list.

Just another super-fan of BATMAN.