4 important lessons we learnt from 8 uniquely distinct digital marketing campaigns during the past year across restaurants
1) Do not “simply sell”. The need for emotional connect and conversations amongst users is higher than ever before. So engage with them meaningfully online
2) Offers: Offers should not be what you think are the best offers. It should be based on proper customer journey mapping, buyer persona, digital touch-points, customer experiences & feedback. Do that the right way & your offers will see fantastic ROI
3) Do not focus on platforms alone. Focus on a three prong strategy with social media marketing:
a) Less focus on flashy or too much graphic creatives and more on the messaging
b) Test platforms that work the best and re-engage and re-invest content strategy in those accordingly
c) Invest in Pay Per Click (PPC) from time to time. Tweak the campaigns to deliver the best customer cost per acquisition so as to get best customer lifetime value (CLV)
4) Analytics is core. Without analytics, running your campaigns is as good as shooting in the dark
We have delivered ROI of 210%, 250%, 350%, 450%, 600% for client digital marketing social media campaigns in the restaurant industry & the above points have added tremendous value to us in doing so
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