Speed Reading – 7 Simple Steps

Why Speed Reading?

Information, today, is pure POWER in our hands.

With so much of data out there, both online and offline we have reached a point in our lives what we can term as “information overload“.

Speed reading technique helps one to read with discipline a lot faster with good retention.

For whom?

This is very helpful for both children and adults.

It’s thus a great resource and technique for school goers, college students or working professionals too.

speed reading

There was a time when I had to keep up with my studies in my management school, had to establish understanding simultaneously of the company product policies and guidelines where I was also doing my internship, plus I was habituated to reading a novel just to keep my head from spinning and to soothe my brain, with a good book at the end of the day.

What can I say, I just wanted it all!

Simply put, the idea in my head was not just to clear the exams and get the job for the day done, but to understand and implement what I had learned in my class and put it to practical use at work too. Make a difference and an impact at the same time.

This needed a good understanding of what I was reading & also good retention. This was something that most of us would face or would have faced at times.

What happened?

I cracked and I just couldn’t, it was……… It was well, pure “information overload” for me.

That’s when I came across this technique of “Speed ‘QualityReading” and it helped me a lot.

So, I thought I would share some simple techniques that you may find useful even in your routine.

What does speed reading do?

Many a things; “TIME is Money”

  • To start with, you can learn to read specific & important part of information more quickly.
  • You may also get a better understanding of it with a disciplined practice.
  • It helps one to even learn foreign languages quickly
  • Today for anything and everything we just Google it online for work, fun & for learning, this technique will help us get the information quicker and only that which is practically useful.

There are lots of methods:

I am giving below few simple steps that worked for me and might even work for you.You can follow and scan through the simple steps given below and I hope it adds value to you & assists you in making your lives richer, more interactive and resourceful.

7 Simple steps that could help you in “Speed Quality reading”:

Use this technique in quiet places to start with. Eventually with practice you will be able to quality speed read even amidst noise around

  1. Skim through your book / content / text (Skimming is visually searching the sentences of a page for clues to meaning) – You can also look for Headlines, Titles, Sub titles, text with bold, italics, underlines etc in the page first and put them together. It helps you to get a gist of the text or content immediately.
  2. Use the Meta guiding technique. Use your index finger or mouse pointer or a pen, in order for the eye to move faster along the length of a passage of text. This reading dynamics system centers     on moving one’s hand across the page in order to maintain eye focus on the words. It helps to read      without getting distracted.
  3. Do not Read out aloud or sub-vocalize the words, instead associate with visuals. US Air force research shows you can recognize words in less than 5/100th of second while sounding it will consume more than twice that time.
  4. Slowly, increase speed in which you move your hands / finger pen etc and adapt to the speed
  5. Do not repeat and slowly learn to skip words like “as, and, it, then, if” etc
  6. If you are reading online or on a computer, try highlighting the text and reading it as reading white text on a dark background is easier than the reverse.
  7. Start with books / magazines where there are variations in fonts and types and then you can enter into textbook & other material reading slowly.

These are some really simple techniques that have helped me, hope you find it useful too.

(Do not try this if you are reading a legal document :))

Do give me your comments, suggestions & views from your own experiences too. Would love to hear from you.

KINDLE amazon Fiction ebook Kings are made not just born

Kings are made not just born

Have you seen the new Amazon Kindle Fiction Ebook  for young adults and teens: Click here to know more —  “Kings are made, not just born”

You can connect with us for Interesting Updates, News & more on Advertising, Social media, Brand marketing here:

Enjoy!

Happy reading.

Ananth V

Connect with me here:

Empowering users with social media for an epic Dark Knight trilogy

Empowering users with social media for an epic Dark Knight trilogy

The Chris Nolan Batman trilogy

The Batman trilogy has finally come to an end. It has earned the approval of fans and critics alike and also quite a large amount of cash at the box office. But just making a good movie is not enough. Equally important is getting people involved with the movie, make them be a part of the amazing experience and make them anticipate and live each moment of it. This is what Warner Bros have been doing remarkably with this trilogy.

The first Batman movie, Batman begins was not as aggressively marketed as the next two. It was not yet proven how remarkable a raconteur Christopher Nolan really was. But with Batman Begins he made us believe in each part of the movie, humanize the superhero movie, something which was not done before.. So WB took Chris Nolan’s next outing with The Dark Knight far more seriously.

Marketing for The Dark Knight started as early as May 2007 while the film released in July 2008. A website was launched making use of The Joker’s now iconic line of “Why so serious”. Fans had to acccomplish tasks to unlock snippets from the movie. Similarly sites called “I believe in Harvey Dent” and later a vandalized version called “I believe in Harvey Dent too” were launched. You could enlist in Harvey Dents campaign,recieve newsletters and phone calls etc.  Emails sent by fans unlocked pieces of an image which turned out to be the first official image of The Joker. Other tasks included a scavenger hunt to unlock the teaser of the movie and a new photo of the joker.

Marketing For The Dark Knight Rises started of on a similarly unique note. In may 2011 the films official website launched with an encrypted audio file playing what seemed to be chants. On decryption the hashtag of “#thefirerises” was found. Tweeting with this hashtag removed a pixel from the webpage slowly uncovering the first official image of Bane.

A fictional arrest warrant for Batman was also posted on the official site with the police urging them to send photographs of graffiti drawings of bats around the world. This unlocked a trailer on the official website. Other marketing moves included making use of fake CIA memos and transcripts which unveiled “Operation Early Bird” and a countdown timer which ticked down to a map which listed theatres screening the prologue. Tie-ins with Nokia and Mountain dew were made which resulted in 3d maps of gotham city for exploration which had more plot details buried in them.

At every step of their marketing campaign, the viewer was involved in uncovering clues and working together with others all across the world giving them a sense of achievement. The clues were also not very easy to unlock, teasing the viewers for just the right amount of time. This resulted in higher discussions on forums and social networks, thereby indirectly resulting in higher promotion and pulling others in too. But most importantly they did something unbelievable. They made sure that each experience was noteworthy for every fan and the content they churned out during the entire process was of great value to every person who wanted to be a part of this experience.

So this is just an example of the wide reach of viral marketing and the many forms that it can be used in. While I have used the example of The Batman trilogy as I am a fan, you can similarly find other areas where viral marketing has been put to good use to extend brand reach to prospects. Super 8, Inception, Paranormal Activity all have used Viral marketing to boost business. Similarly firms like Cadbury, Nike, Burger King etc have used viral marketing in the form of YouTube videos or out of the box strategies to promote their products.

You can go through some of the sites created for viral marketing here:

http://www.thedarkknightrises.com/

http://www.dewgothamcity.com/

http://whysoserious.com/

http://batman.wikibruce.com/Ibelieveinharveydent.com

Connect with Us On:

Subscribe to RSS Feed Twitter @Techdivine