Foursquare launches new merchant tools for brand owners

Foursquare launches new merchant tools for brand owners

After the launch of a fresh new look for its app, Foursquare unveiled connected apps for its users and they haven’t forgotten about Business owners that use their app too. Foursquare recently announced a new feature called “Local Updates” which helps brand owners share more about their brands directly to users via Foursquare.

These tools help brand broadcast about new offers, changes to their brands, upcoming attractions and specials as and when and however they want. Updates will automatically appear on your brand profile page, to fans who have liked your page, and to people who have just checked in. It will also be visible to people who are nearby and have tapped on the explore tab.

These updates are easily customisable according to your needs. If you have more than one branch, you can choose to select the branches that you want the update to include. Once the venue or venues are selected, you can add the description along with an attractive photo. You can also add specials if you like. The stats dashboard helps you to collate all data about check-ins at each venue allowing you to pin point areas where business is dull or booming and take appropriate steps to make adjustments. “View report” gives a deeper and more detailed insight into daily records.

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Now suppose you run a restaurant and want to celebrate “Cheese week”. You can push out an update listing all the venues that are celebrating Cheese week. You can add a delicious looking photo of dishes that will be available during this week. In addition, you could offer a special declaring a discount on the 7th day to those who checked in on the first 6 days of “Cheese Week”. Later you can find out which day had the most footfalls and check-ins, which dish was the most popular and other nuggets of information from your dashboard or detailed reports.

Let us know if you are a business owner who is planning to make use of this nifty new feature or a customer who has benefited from it.

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Top trending news and topics this week

Top trending news and topics this week.

1. Olympics:

The top trending topic this week is the London 2012 Olympic which starts on the 27th of July and ends on August 12th. The Olympic flame which began its journey on May 10 in Greece will arrive at the Olympic Stadium in Stratford after an 8000 mile journey. The Queen will open the games formally which will see more than 10,000 athletes from at least 200 countries take part in 26 different categories for as much as 302 gold medals, As they say, Let the games begin.

Check out more details here:
http://www.london2012.com/
https://www.facebook.com/London2012/app_190322544333196

2. Google Fiber:

Earlier in April Google launched a prank video about Google Fiber which was supposed to dismiss rumours about their new internet service. Well, the curtains have finally been taken off the real deal which is actually an internet service which promises speeds up to a 100 times faster than what average Americans use.

This service has only been launched in Kansas city for now with plans to roll it out to other cities over time. The premium plan includes 1 TB of cloud storage, a DVR with 2 TB of storage which can record upto 500 hours of HD Tv shows, a network box, a Tv box for the Google Tv service and a Nexus 7 tablet as the remote.

Check out more details here:
http://fiber.google.com/about/

3. Google Handwrite:

Google Handwrite allows you to scrawl your search right on the Google search homepage. It uses handwriting recognition to understand what you have drawn,which was quite accurate even with my untidy scrawl. This will particularly be useful for those who find it difficult to type into small text boxes and want to make use of the large screen of their devices.

4. Nokia Pureview 41 MP phone:

The Nokia Pureview smartphone boasts of a 41 megapixel camera. That was not a typo. An actual 41 MP camera. On a phone. If you still want to know what else it has got, it packs 16 gb of storage space with 1GB of rom and 512 ram. It also has a powerful 1.3Ghz arm11 processor running on Nokia’s Belle OS. Also, in case you forgot a 41 MP camera which can take pictures with a resolution of 7152 x 5368 pixels.

5. Facebook Shares:

After its much hyped IPO in may, Facebook announced its first earnings as a public company which business analysts peg as moderate. Its revenue grew 32 percent to $1.18 billion US from $895 million a year ago but still Facebook shares were more than 10% down in after hours trading. This might also have been triggered after Zynga, the social gaming company responsible for 12% of Facebook’s revenues and games like “farmville” and “mafia wars”, hit an all time low on Thursday after it issued disappointing results. It will be interesting to see where Facebook goes from here.

6. Google Nexus 7:

The Google Nexus 7 has started to surface in Indian markets at a marginally higher price than at what it was launched in the US. A few websites have started taking orders for the Google and Asus made tablet with the lowest price being approximately 16,000 INR. It would be better to wait and see if prices are further lowered once it becomes widely available.

Check out more details here:
http://www.google.com/nexus/#/7

7. Amazing Alex:

The next offering from Rovio has nothing to with birds. But it still has all the trademark brilliance typical of Rovio. Amazing Alex is based on the Rube-Goldberg principle. You make use of different apparatus provided to you, to make sure the ball goes into the basket. While simple at the beginning, the game starts to get more complex and fun as you progress through the levels. While not a game changer like Angry Birds, but still as entertaining as Rovio’s previous offering.

Download it from here:
https://play.google.com/store/apps/details?id=com.rovio.amazingalex.trial&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5yb3Zpby5hbWF6aW5nYWxleC50cmlhbCJd

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