How we delivered high ROI for our client catering to exotic travel experiences
(Throwback quick case study)
These were travel experiences to locations like The Himalayas, Mongolia, etc on motorcycles like Harley Davidson & Royal Enfield
Steps:
1) We designed different buyer personas based on available data using customer journey mapping, #digital touchpoint & in-depth analytics about past users, customers & ongoing web & social media insights
2) Created 4 categories of core social media content posts focusing on: Images, Offers, Videos & most important of all, Experiences
3) User Generated Content (UGC) strategies were the ones that delivered high #ROI. We created posts & campaigns that encouraged more users to share their past experiences & for future wanderlust, on their aspirations & dream destinations
4) Real-time: Responses from the brand, customized offers based on analytics & buyer persona played a crucial role in winning the trust of prospective customers
5) ADS: Engaging targeted ads to users based on their past travel experiences, re-marketing & affinity helped us generate good ROI for our client with bookings online for upcoming tours
This post originally appeared here: https://www.linkedin.com/feed/update/urn:li:activity:6720188737520758784/
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