True sign of a leader
From saying, “I have 28 yrs experience, you follow my strategy” to saying, “I was wrong, you please go ahead with your strategy”
Director Marketing insisted that we focus on his strategy & when he saw the results weren’t good enough, accepted his mistake & gave us complete freedom to deliver what was best for the organization
Listening & agreeing to a client just for the fear of losing them is not what responsible digital agencies do
Inform, educate them & work with focus & discipline
“If I had asked people what they wanted, they would have said faster horses: Henry Ford”
Image 1: Sales we achieved because we strictly followed what the client insisted for 3 months
During these 3 months, we kept requesting them to allow us to run the campaign based on our experience, but he denied
Finally, when he realized the sales as per their quarterly targets wasn’t being met, he wrote the above mail to me & gave us absolute control of the digital marketing strategy campaign, content, SEO, PPC, gamification & social media management
Image 2: We surpassed their expected quarterly sales & achieved Rs.2.23 million with a fantastic engagement rate & CTR
Thinking is the hardest work there is, which is probably the reason why so few engage in it: Henry Ford
This post originally appeared here on LinkedIn: True sign of a leader
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