Digital Marketing

Certificate Program in Global Sales and Marketing Traditional and Digital

Specially custom designed for Universities and Colleges – Elite Academic institutions with extended Support, digital upgradation through learning onsite with hands-on experience and industry focused case study approach for Student skill development.

TOTAL Duration: 200 Hours

200 hours comprising of 120 hours of Classroom training to be conducted at your institution and 80 hours  of compulsory On-Job-Training.

Certificate Program in Global Sales & Marketing – Traditional & Digital

Course Overview

Alma Mater & Techdivine will offer a one year course covering the following key topics:

• Integrated functions of Sales and Marketing
• Traditional Sales, Marketing and Customer Care
• Digital Sales & Marketing
• Social Media marketing ROI for Corporate Brands
• Blogging
• Pay Per Click (PPC) – Google Adwords, Facebook Ads, Twitter Ads, LinkedIn Ads
• SEO
• Web and social media Analytics – Google Analytics, Facebook insights, Instagram insights, Twitter Analytics, WordPress statistics.
• Content marketing
• Social media contests – What, How and Why
• Influencer Marketing – Who’s doing it right and how can you do the same too?
• Email marketing, Viral marketing and power process
• Brand monitoring in the digital world
• Introduction to understanding cybersecurity, psychology of digital impact, digital safety browsing habits, digital addition and safety measures, using digital to empower your professional and personal lives.
• Introduction to AUGMENTED REALITY (AR) and how using it will impact positively the growth across industries like Hospitality, Health, Wellness, Medicine, Real Estate, Travel and Tourism etc
• Introduction on how using new age media tools like Virtual Reality, Internet of Things (IoT), Big Data etc will assist in designing Digital marketing strategies.
• Advertising, Branding & Positioning in the Traditional and Digital World
• Communication Skills and Spoken English
• Resume writing and Interview Handling skills

The program will be delivered in a combination of class room and self-paced learning with online learning management system.

Digital Marketing and Social media:
The students will be able to make a career choice of Traditional Sales & Marketing or Digital Sales & marketing. But we understand Digital Marketing and Social Media holds the key to the future of Sales, Marketing & Customer services the students will be trained with special focus on Digital Sales & marketing with hands-on training based on industry focused case study approach.

Course Duration
The duration for the course is 200 hours comprising of 120 hours of Classroom training to be conducted at your institution and 80 hours  of compulsory On-Job-Training to be conducted either via placement assistance or through Live project assistance as per final discretion from our end.

Objective
The goal of the Certificate course is to examine the elements of an effective sales force as a key component of the organization’s total marketing effort. The course will extend student’s understanding of marketing’s reach and potential impact in achieving its overarching goals. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), Digital marketing and  use of social media to improve brand.

Employability & Self Employability Skills
There are numerous job and business opportunities available in India, yet there is a huge deficit of employable & entrepreneurship talent in India. The need gap is the dearth of Employability skills among students. The following are the skills that have been defined as skills, essential for job and business across various industries:

• Interview skills
• Soft skills
• Life skills
• Communication
• Presentation
• English Fluency
• Body Language
• Personality Grooming
• Resume Writing
• Self Confidence
• Articulation
• Communication
• Analytical Ability
• Leadership
• Adaptability
• Team Work
• Planning & Prioritization
• Problem Solving
• Creativity
• Work Ethics
• Dependability
• Positive Attitude
• Professionalism
• Self-Motivation
• Willingness to Learn
• Openness
• Working without Supervision
   

We wish you an amazing learning ahead.

Feel free to reach us for queries.

Techdivine Creative Services

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Let’s Connect Online: 

Connect with our Global award winning Digital Marketing CEO – Ananth V – On Facebook – Twitter – Social Media Book – LinkedIn – Website

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Connect with Us: On Facebook – Twitter – Google Plus – LinkedIn Company page – Slideshare – Website

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Disclaimer and Adherence:

The above course programs will be customized across academic institutions from our end. We are free to edit any and all parameters, course details, curriculum etc mentioned above at our discretion to ensure that the students get the best and latest new age media tools, process, strategies hands-on learning from our end as per latest and relevant industry standards. Any and all decisions with respect to the above mentioned program, course, details, duration, curriculum, fees etc can and will be altered from our end as per our decision and the same is not debatable. To ensure that you get the latest program details, course curriculum plan, duration details, courseware, course fees details etc please write to us directly via the emails mentioned in the video or via comments in this post and we will be glad to connect at the earliest. The final course details, features etc will depend on the final agreement between the Elite academic institute, (University or College) and us (Alma Mater and Techdivine Creative Services) under one single agreement to ensure you have a smooth process with the best learning experience for your students skill development programs. Please note: Our Programs and advanced courses are booked much in advance and are purely on a first come first served basis. So to make sure you get your booking confirmation for dates as per mutual convenience, ensure to make your BOOKINGS with us in ADVANCE.