Difference between digital marketing and social media marketing

August 28th, 2015 1 Comment
Digital marketing social media agency Techdivine creative Services

What is the difference between digital marketing and social media marketing?

 

Digital marketing social media agency Techdivine creative Services

Digital Agency Techdivine Creative Services – Mumbai

 

Social media marketing:

Promoting, marketing, advertising services, content, products, events, etc and measuring your social media analysis online ~ These promotions happen through the medium of social networking sites Eg. promotions, advertisements, contests across sites like facebook, Twitter, Pinterest, Google Plus, YouTube, Instagram, LinkedIn etc

Digital Marketing:

Digital Marketing is a much larger area of work. It encompasses the following services under it –

  • Social media marketing
  • Email marketing
  • Mobile marketing
  • Influencer marketing
  • Viral marketing
  • Landing / form page focused marketing
  • Online advertising and Pay-per-click campaigns
  • Online PR
  • Social media support and maintenance
  • Blogging
  • Content marketing
  • Online brand monitoring
  • Online consumer research insights
  • Social media Audit reports
  • Social media quotient analysis
  • Social media influence and sentiment analysis

Kind of results you could expect from these campaigns:

  • Website traffic
  • Brand engagement
  • Brand mentions and reach
  • Better SEO rankings
  • Higher and quicker reach across a large audience or even a targeted group of Geo based demographics
  • Video views and content social sharing
  • Link redirects
  • Email list building
  • LIVE Events and Workshop check-ins and consumer engagements
  • High brand loyalty
  • High end and quick customer relationship management
  • Increase in statistics like your online users interaction with your brands social media profiles
  • Enquiries and actual Sales conversions

Check out our case studies for more information: http://www.techdivine.com/about-us/case-studies

Feel free to reach me for queries if at all any.

Have a resourceful week ahead.

Let’s connect  – Facebook – Twitter – Social media Book

Be Well

Ananth V

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One Response to “Difference between digital marketing and social media marketing”

  1. One Billion people reached in a single day on facebook | Social Media Marketing says:
    August 28, 2015 at 9:28 am

    […] Difference between Digital Marketing and Social media […]

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