Digital Marketing

Google India GdayX Mumbai 2013 went Live in Mumbai’s Vile Parle at BJ Hall & NMIMS on 12/10/2013 and what an amazing event it was!

If last year’s Google India event of 2012 (Click here – Link to read the complete post here) was anything to go by, the expectations this year were simply massive and Google India team (GBG/GDG) was simply fabulous.

GDayx Mumbai Google India

This year’s GdayX event was organized by Google’s http://gbgmumbai.org group and they did a fantastic job. (Also a special thanks to the SVKM trust and Harkisan Mehta Institute for supporting this event.)

The events for the day attended from our end were as follows: (GDayX Mumbai for Business and BRANDS)

– Sunil Rao, Country Head-Outreach Programs at Google India:

Keynote address – Digital landscape in India & significance of community

– Sreeraman + Jatin: Introduction to GBG and GDG

“High Tea break with snacks”

– Google GDAX Mumbai BUSINESS Track:

– Aakrit Vaish: Starting your App business with Android

– Syed Malik: Understanding Google Search, Webmaster Tools and SEO

“Lunch & networking break”

– Sreeraman Thiagarajan: The Future of Digital Marketing

– Pooja Srinivas: Google+ for Business

“High Tea & Snacks”

– Dinesh Varma – Google Apps for Business

– Sunil Rao, Paul Ravindranath, Pooja Srinivas, Syed Malik + Hardik (GBG)

Open panel talk with Googlers and Q&A

Highlights from the event:

 Android app for Business & Mobile marketing:

Some interesting links, resources to Build your app, market it, get users to download it, promote and make money out of it, but most important of all…. get users to use the app:

– “launchrock” – A great resource to promote the app

– Make sure to build an audience even before the app is launched. Get users to talk about it.

– Android now allows use of videos: Use this rich media to further get a larger reach of your app.

Use sites/apps like Mailbox, orchestratodo, spotify, startupvideos.com,appvj.com, mention about your app in your business cards, Proudly even flaunt a T-shirt that shouts out for your app…. do it all. But at the end of the day…..make sure that you have an app that users will really love using.

 App Store optimization:

• Keep your App name short and if possible, try fitting in a keyword
• Don’t use individual names or the app developer’s names, instead use the brand or the app’s name itself

Check out the 5 STAR Rated Android app on social media for brands and Individual users with Digital marketing magazine gallery, brand quiz and more: Click here to check out the APP on Google Play: Techdivine Social media quotient Brand app on Android

• Category name:Select only the category that’s most relevant to the app
• Work on your Icon – The first impression is the only impression
• Use videos or image Screenshots and keep them high resolution, in a manner that should show the app features clearly
• Include popular keywords in description
• Ratings are extremely important for your app’s popularity

 SEO: Power-up your website rankings: The Hummingbird update

“The perfect Search engine optimization (SEO) would understand exactly what you mean & give you what you want ~ Larry Page“

• Did You know there are around 60 trillion individual pages on the internet today!
• Google navigates web by Crawlers meaning they follow links from page to page. This process is what we refer to as CRAWLING!
• Eg they visit a page,takes a snapshot after looking for links and so on……thus keeps discovering web pages: What a “Google Bot” does.
• They are sorted as pages based on type of content i.e. Indexing. (over 100 million gigabytes)
• What are Algorithms? Algorithms are programs that rank results of searches based on relevance
• Taking SEO or search feature and functions to the next level

Page Ranking for Website optimization (SEO Power TIPS): Click here to read the complete article from our very popular Your SMQ Social media quotient magazine ISSUE 2

eg.

• Autocomplete:May be you mean this
• Auto spelling suggestion: This shows it understands your queries
• Suggesting Synonyms
• Spelling or image or location based query
• Based on these clues, google pulls relevant documents ranking them using over hundred’s of factors including based on device you use.
• AND ….. all this happens in 1/8th of a second.
• Anatomy of a snippet:
• Title tag,Url,description (meta or content),Site links to inner pages for quick access.

 Increase your website’s visibility:

Follow the Webmaster quality guidelines – https://support.google.com/webmasters/

Power Tip no 1 – Don’t stuff your site or page with keywords

Core 7 visibility tips:

• Make your content is “crawlable”
• Make sure its “indexable” eg Certain flash content might not screened by bots.
• Use sites like  Site:domainname.com 
  
• Webmaster tools
• Look good in search results making your content very relevant
• Describe images:describe,alt,caption (prefer using caption & description)
• rich snippets eg ratings
• Expand your presence
• Avoid common pitfalls: Don’t get caught in seo trends, don’t hire rogue seo,watch out for guarantees, create great content for users and rest will follow

There were many more resourceful updates and sessions that were discussed about Google Apps for business, Google and future of digital marketing, Google Glass, Using Google Plus for Brands etc. Make sure to attend the next event from Google India (GBG/GDG) for sure!

Google glass –  wearable  tech

Google Plus business for brands by POOJA S

GDayX Mumbai Notes

You can stay in touch with the GBG team of Google here for regular updates –

• GBG Mumbai website
• GBG Mumbai On Google Plus – https://plus.google.com/106570649697806125488

You can also connect with us for updates, Case Studies on ROI on Social media Marketing, Creative tutorial updates and more across the following social sites online:

Techdivine Creative Services on – Facebook – Twitter – Google Plus – Slideshare – Pinterest – YouTube – LinkedIn

Read our CASE STUDIES:(Click below to read each case study)

• ROI on actual SALES using social media marketing – PDF Direct download link Click here
• Case Study 2 link
• Case Study 3 link
• CLICK here to watch our Popular HANGOUT ON AIR :LIVE  Session1 about ROI on social media for BRANDS 

Have a wonderful weekend ahead.

Regards,

Ananth V

Founder & CEO

Techdivine Creative Services

Connect with me on – Ananth V on Facebook, LinkedIn, Twitter, Instagram, Pinterest, Amazon, Personal Writing Blog, Personal Travel clicks mobile Photography blog, Read my TOI Interview here

Related Post:

Google India business event in Mumbai – GINDIA 2012

DISCLAIMER:

This event was solely conducted by team Google India GDAYX Mumbai 2013 GDG & GBG (Google developers group, Google Business Group) and all content, ideas, discussed in this post are their copyrights, views and presentations. The details, highlights given here are merely snippets, random mobile clicks and brief pointers noted down from our end during the sessions and do not in any manner reflect the entire event. We have shared this post simply because we loved being a part of it!