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Embed Vine videos directly on the Web

March 30th, 2013 Comments Off

Embed Vine videos directly on the Web

Twitters short video sharing service Vine has received a small “social” update. Vine which was released around two months ago by Twitter, let users record short six second video clips which could then be tweeted to their followers. Earlier users could only embed tweets with Vines,but Twitter has added more functionality to the service now.

Users can now embed the Vine videos themselves directly on the web or on blogs. You can either copy the embed code from a video’s vine.co URL or alternativelyyou can find it in the share menu of the updated Vine app for the iPhone. The updated app also now lets you share to other social networks like Facebook or email the embed link to share it on your blog. Users can also share Vines created by other users, provided the original clip has been shared outside of Vine on Facebook or Twitter. Vine videos can be embedded in two styles, simple and postcard with a choice of various resolutions. Simple embeds the Vine clip without any border and just shows the description and user name when you hover the mouse pointer over it. The postcard view on the other hand features a card format similar to a Tweet.

Vine is still restricted to iOS users only. You can grab the app from the download link below. Do share the links to some of your creative Vines with us here.

Download Vine app from the app store.

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Toronto Silent Film Festival capitalizes on Instagram in unique advertising promotion

March 28th, 2013 Comments Off

Toronto Silent Film Festival capitalizes on Instagram in unique advertising promotion

The Toronto Film Festival screens some of the world’s finest silent films every year paired with music which is played live by accomplished artists. This year, the festival commences on April 4th and last till 9th. In a unique advertising campaign, the festival has moved to social media platform Instagram with an animated short to promote its movies. But Instagram doesn’t support animation, only photographs, so how was this actually done?

Toronto Silent Film Festival on Instagram

Three Instagram accounts have been created separately, each for the trailer of one movie. The movies featured are Murnau’s “Sunrise: A Song of Two Humans”, an excerpt from the 1925 feature “Tumbleweeds” and another scene from the Del Lord short “Super-Hooper-Dyne Lizzies”. Each account has shots of frames from the specific movie. 30 frames each to be precise. All you need to do is switch the view to slideshow, so that all the images are displayed one below the other and then scroll rapidly downwards. This creates a flip-book type effect which helps to animate the frames. Thus in tsff_1. you see a lady and a gentleman dancing, in tsff_2 a horse gallops across the screen, and finally in tsff_3, a man is putting in a lot of strenuous effort to push a car.

Canadian advertising agency Cossette are the brains behind this really entertaining advertising campaign. With social media platforms like Facebook and Twitter on the rise, it makes sense to leverage its power to reach out to your audience in an unorthodox yet entertaining manner. Reach us to know more about various customized brand marketing and ROI based social media campaigns.

You can connect with us here – TECHDIVINE CREATIVE SERVICES on Facebook — Twitter— LinkedIn — YourSMQ on LinkedIn — Google Plus —- Slideshare — Android App.

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