Speaker at BBC Knowledge at National Digital Marketing Awards, Taj Lands End
I was invited as a Speaker at BBC Knowledge – National Digital Marketing Conference & Awards (on 13th February, 2017) at Taj Lands End, Mumbai.
Topic: Digital Marketing – Successfully forming a Digital Strategy
Video
Speaker – Live At BBC Knowledge – National Digital Marketing Awards
BBC Knowledge – Speaker Ananth V on Digital Strategy at National Digital Marketing awards Taj Lands End
Highlights from the video:
- What really makes a digital strategy?
- How is digital changing and the digital transformation process in the past 7 years: Transitioning from Likes to Metrics to Consumer journey
- What matters to consumers – It’s about their expectation, journey and end experience with the brand
- Different industries: Eg. Real-Estate, Hospitality, Travel – How do you design a digital marketing strategy?
- Right Question – Not which platform – But Your GOALS
- Be Specific – When talking about your GOALS
- This leads us to TARGET CONSUMERS – Demographics
- Digital transition – Digital Transformation – Digital technologies
- But Digital Marketing and Digital strategy is not just about Digital technologies
- Impact of how B2C would empower digital strategy – Examples
- It’s about Customer experience and engagement
- Eg. Real-estate: Create a story that users can resonate with brands online eg Fathers message talking about his daughter’s first home purchase or a young couple moving in together for the very first time
- Second stage: After GOALS followed by Demographics of end users, then focus on platforms
- What does digital mean today: Digital marketing, social media, email marketing, Internet of Things (IoT), Big Data, Analytics, etc Plus…… something more – Educating your clients – Helping them empower Digital skills in terms of Corporate Training and Employee development programs
- Focus is to understand digital skills training for these employees based on “What’s relevant as goals for their organization”
- Bringing together these aspects:
- Digital marketing and social media tools
- Consumer journey
- Employee and skill training or digital development for the right reasons
- Humanize your brand with a customer journey and experience
- What’s happening out there: Fashion meet DATA DRESS for couture, the Digital Way
- Some more case study based examples from our digital agency experience in ROI on Digital marketing using strategies
- How skills upgradation within organization by the TOP departmental head paves way for transition
- Impact of how B2B would empower digital strategy – Example
- Few other insights, data, information, etc, for more information, do check out the complete video shared above.
- What makes you a great digital marketing professional or an exceptional, influential digital marketing leader in the organization – It begins with one person in a company – Knowing what is needed & relevant for the organization and the digital transformation begins.
- Few other insights and examples
- Conclusion & Q&A
- Approx total time: 19 Minutes
Interested in custom designed digital marketing social media campaign strategies, design, implementation and or a customized corporate training on digital marketing for your organization ~ Reach us NOW using the Quick form Link HERE
Some power QUOTES on Digital marketing and social media:
- Digital marketing is not a one time strategy. It is a daily process with a sincere idea to add value to end users.
- Social media is not about hits, likes or follows. It was, is and will always be about PEOPLE. People buy from People they TRUST. Humanize Your Brand.
- Brands have a role much more responsible than ever before, i.e. to connect with the customer within.
- Always integrate INSTANT GRATIFICATION as part of your digital marketing campaign strategy for your brand ambassadors online.
- If you exist as a brand today, someone out there is already talking about you. Ensure to be a part of the conversation prism.
- Data is the heart of a digital marketing campaign and content is the soul of a brand.
Do share your comments, views and or queries with me here, would Love to hear from all of you.
Be Well
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