Five things for digital marketing and social media success
There are many aspects that go into designing a successful digital marketing social media campaign.
Here are five things that you cannot afford to ignore while running a digital campaign for your organization or brand.
- Brand monitoring: If you are running a digital marketing social media campaign, ensure you have a brand monitoring tool and or process in place too.
Remember:
If you exist as a brand, then someone out there is already talking about You. So you need to ensure that you too are part of that conversation prism.
Seven things that need to be present in a power packed brand monitoring process:
- Monitoring brand mentions: This could be across specific sites, blogs, forums, social networking platforms etc.
- Sentiment analysis: Measuring the sentiment of the end users who are discussing you. For eg. Positive, Negative or Neutral.
- Location: Where are these users from.
- Demographics: Gender, age group, income groups, interests and affinity of the said users discussing your brand online.
- Association of Words: What words or hashtag (#) are they using when they mention your brand. Is it appropriate, if yes, how can you further leverage it? If not, what to do to correct it?
- Influencers: Of those mentioning your brand online, who are the top five or ten influencers and what is the level of engagement they are generating for your brand or business.
- Content: What type of media, content, posts, blog articles, images, videos, etc is generating highest level of buzz for your brand mention and reach online.
2. Pay Per Click (PPC) campaigns: Well, it’s great that you are focusing on creating a rich SEO across your site with valuable content, SEO guidelines, plugins, widgets etc well integrated as part of your website or blog. But, that won’t be enough if you want to really compete with the big brands or go for a global reach today. To empower your branding, social media marketing and digital marketing strategies today with competitive tools, process etc, its also core to integrate Pay Per Click (PPC) campaigns across Google Adwords, Facebook Ads, Native Advertising etc It not only gives your digital campaign a boost, but with its latest insights and reach, it can also help you to reach very focused and targeted group of users across specific locations during planned timezone too.
3. SEO and Content Marketing: SEO cannot and should not be ignored. A website or a blog that has a successful SEO process integrated with the site is not only getting an advantage of reducing costs on PPC in the long run but also gains an upper hand in terms of brand reach through genuine search and relevant results. Invest across a well planned and designed SEO with content marketing today because search engine optimization is no longer simply about keywords, but more about the quality and relevance of value, precision of search results and most importantly, level of engagement with the end users searching for your brand related products and services online.
4.Web and social media digital marketing Analytics: If Google Analytics, Facebook insights, etc are not integral to your digital campaign strategy, you might as well give up right now. Having a digital marketing campaign without social media metrics or analytics is like shooting a moving target in the dark.
Remember,
Data is the heart of a digital marketing campaign and content is the soul of a brand
5. Gamification, AR, VR, IoT, Big Data, Email marketing, creative story telling, Influencer marketing, social media contests: Of course, in addition to the above tools, process, strategies etc from time to time, depending on the need of the hour, ensure to integrate other power packed value-adds, processes, tools, strategies like gamification, Augmented Reality, Virtual Reality, Big Data, Email marketing, creative story telling, Influencer Marketing, Social media contests etc from time to time, but not on the basis of the glamour or the frenzy that surrounds these strategies, but purely based on the relevance and need of the same with your brand campaign goals.
Digital marketing and social media are no longer merely about posting updates on social networking sites.
If your brand goal is to simply share your website links and products randomly on social sites, then you might as well not do it.
There is so much of information overload across platforms that it is almost impossible to be noticed (irrespective of how big a brand you are) today without the right combination of strategies, tools and processes that go into designing, implementing, measuring a successful digital marketing social media campaign.
For Big Global Brands:
If you are among the big players, Fortune 500 Brands, Multinational corporations, then budgeting for ROI based digital marketing social media campaigns would be a routine process for you.
Remember,
If you don’t invest in your brand, no one else will.
For brands that are integrating digital for the first time and are working on a rigid budget:
But if you are a start-up that is growing since the past one or two years or even an organization who has been successful since decades but in both the cases mentioned here, you as a brand are getting into the digital realm for the very first time, then you might be a little skeptical or even worried about your investment of time, resources etc into a digital campaign, in which case you could invest in a digital brand consultation with some of the best digital marketing professionals or the most influential digital marketing leaders who have a strong record across industries , countries coupled with an impressive academic and professional background that supports the said credentials and milestone success, digital marketing social media accolades too.
If you have a digital agency or a team in-house:
If you have a team in-house who is looking after your digital marketing strategy and campaigns, you could even invest in upgrading their digital skills, know-how, update their learning on digital marketing social media across new age media tools, latest strategies etc. You can also plan to conduct a Corporate Training digital marketing social media hands-on case study based advanced workshop courses which are custom designed to suit your organizational goals as part of your employee skill development programs.
Feel free to reach me for queries on Digital marketing, branding and social media, would love to hear your comments, views and thoughts on the same.
Have an amazing social connect ahead.
Be Well
Let’s Connect ~ Website – LinkedIn – Twitter – Facebook – Social Media Book
Related posts:
- 12 ways to win customers using digital marketing and social media – For Entrepreneurs, Chief Marketing Officers, Chief Digital Officers, Brand builders and Digital Marketing Professionals
- Behind every click there is a consumer goal – Ecommerce digital marketing for Sales and ROI
- Planning to integrate Gamification for your digital marketing campaign
- 7 Digital marketing guides to build a power brand
- Execution is the key to a successful digital marketing business and entrepreneurship
- Managing oneself in the digital age – Human side of technology
- Dealing with Digital Addiction disorder
- Difference between Digital Marketing and Social Media Marketing
- Top Digital marketing Trends for 2017
