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Certificate Program in Global Sales and Marketing Traditional and Digital

January 28th, 2017 Comments Off

Certificate Program in Global Sales & Marketing - Traditional & Digital

Certificate Program in Global Sales and Marketing Traditional and Digital

Specially custom designed for Universities and Colleges – Elite Academic institutions with extended Support, digital upgradation through learning onsite with hands-on experience and industry focused case study approach for Student skill development.

TOTAL Duration: 200 Hours

200 hours comprising of 120 hours of Classroom training to be conducted at your institution and 80 hours of compulsory On-Job-Training.

Certificate Program in Global Sales & Marketing – Traditional & Digital

Course Overview

Alma Mater & Techdivine will offer a one year course covering the following key topics:

Integrated functions of Sales and Marketing
Traditional Sales, Marketing and Customer Care
Digital Sales & Marketing
Social Media marketing ROI for Corporate Brands
Blogging
Pay Per Click (PPC) – Google Adwords, Facebook Ads, Twitter Ads, LinkedIn Ads
SEO
Web and social media Analytics – Google Analytics, Facebook insights, Instagram insights, Twitter Analytics, WordPress statistics.
Content marketing
Social media contests – What, How and Why
Influencer Marketing – Who’s doing it right and how can you do the same too?
Email marketing, Viral marketing and power process
Brand monitoring in the digital world
Introduction to understanding cybersecurity, psychology of digital impact, digital safety browsing habits, digital addition and safety measures, using digital to empower your professional and personal lives.
Introduction to AUGMENTED REALITY (AR) and how using it will impact positively the growth across industries like Hospitality, Health, Wellness, Medicine, Real Estate, Travel and Tourism etc
Introduction on how using new age media tools like Virtual Reality, Internet of Things (IoT), Big Data etc will assist in designing Digital marketing strategies.
Advertising, Branding & Positioning in the Traditional and Digital World
Communication Skills and Spoken English
Resume writing and Interview Handling skills

The program will be delivered in a combination of class room and self-paced learning with online learning management system.

Digital Marketing and Social media:
The students will be able to make a career choice of Traditional Sales & Marketing or Digital Sales & marketing. But we understand Digital Marketing and Social Media holds the key to the future of Sales, Marketing & Customer services the students will be trained with special focus on Digital Sales & marketing with hands-on training based on industry focused case study approach.

Course Duration
The duration for the course is 200 hours comprising of 120 hours of Classroom training to be conducted at your institution and 80 hours of compulsory On-Job-Training to be conducted either via placement assistance or through Live project assistance as per final discretion from our end.

Objective
The goal of the Certificate course is to examine the elements of an effective sales force as a key component of the organization’s total marketing effort. The course will extend student’s understanding of marketing’s reach and potential impact in achieving its overarching goals. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), Digital marketing and use of social media to improve brand.

Employability & Self Employability Skills
There are numerous job and business opportunities available in India, yet there is a huge deficit of employable & entrepreneurship talent in India. The need gap is the dearth of Employability skills among students. The following are the skills that have been defined as skills, essential for job and business across various industries:

Interview skills
Soft skills
Life skills
Communication
Presentation
English Fluency
Body Language
Personality Grooming
Resume Writing
Self Confidence
Articulation
Communication
Analytical Ability
Leadership
Adaptability
Team Work
Planning & Prioritization
Problem Solving
Creativity
Work Ethics
Dependability
Positive Attitude
Professionalism
Self-Motivation
Willingness to Learn
Openness
Working without Supervision

We wish you an amazing learning ahead.

Feel free to reach us for queries.

Techdivine Creative Services

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Let’s Connect Online:

Connect with our Global award winning Digital Marketing CEO – Ananth V – On Facebook – Twitter – Social Media Book – LinkedIn – Website

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Connect with Us: On Facebook – Twitter – Google Plus – LinkedIn Company page – Slideshare – Website

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Disclaimer and Adherence:

The above course programs will be customized across academic institutions from our end. We are free to edit any and all parameters, course details, curriculum etc mentioned above at our discretion to ensure that the students get the best and latest new age media tools, process, strategies hands-on learning from our end as per latest and relevant industry standards. Any and all decisions with respect to the above mentioned program, course, details, duration, curriculum, fees etc can and will be altered from our end as per our decision and the same is not debatable. To ensure that you get the latest program details, course curriculum plan, duration details, courseware, course fees details etc please write to us directly via the emails mentioned in the video or via comments in this post and we will be glad to connect at the earliest. The final course details, features etc will depend on the final agreement between the Elite academic institute, (University or College) and us (Alma Mater and Techdivine Creative Services) under one single agreement to ensure you have a smooth process with the best learning experience for your students skill development programs. Please note: Our Programs and advanced courses are booked much in advance and are purely on a first come first served basis. So to make sure you get your booking confirmation for dates as per mutual convenience, ensure to make your BOOKINGS with us in ADVANCE.

Five things for digital marketing and social media success

January 24th, 2017 Comments Off

five things for digital marketing social media success

Five things for digital marketing and social media success

There are many aspects that go into designing a successful digital marketing social media campaign.

Here are five things that you cannot afford to ignore while running a digital campaign for your organization or brand.

Brand monitoring: If you are running a digital marketing social media campaign, ensure you have a brand monitoring tool and or process in place too.

Remember:

If you exist as a brand, then someone out there is already talking about You. So you need to ensure that you too are part of that conversation prism.

Seven things that need to be present in a power packed brand monitoring process:

Monitoring brand mentions: This could be across specific sites, blogs, forums, social networking platforms etc.
Sentiment analysis: Measuring the sentiment of the end users who are discussing you. For eg. Positive, Negative or Neutral.
Location: Where are these users from.
Demographics: Gender, age group, income groups, interests and affinity of the said users discussing your brand online.
Association of Words: What words or hashtag (#) are they using when they mention your brand. Is it appropriate, if yes, how can you further leverage it? If not, what to do to correct it?
Influencers: Of those mentioning your brand online, who are the top five or ten influencers and what is the level of engagement they are generating for your brand or business.
Content: What type of media, content, posts, blog articles, images, videos, etc is generating highest level of buzz for your brand mention and reach online.

2. Pay Per Click (PPC) campaigns: Well, it’s great that you are focusing on creating a rich SEO across your site with valuable content, SEO guidelines, plugins, widgets etc well integrated as part of your website or blog. But, that won’t be enough if you want to really compete with the big brands or go for a global reach today. To empower your branding, social media marketing and digital marketing strategies today with competitive tools, process etc, its also core to integrate Pay Per Click (PPC) campaigns across Google Adwords, Facebook Ads, Native Advertising etc It not only gives your digital campaign a boost, but with its latest insights and reach, it can also help you to reach very focused and targeted group of users across specific locations during planned timezone too.

3. SEO and Content Marketing: SEO cannot and should not be ignored. A website or a blog that has a successful SEO process integrated with the site is not only getting an advantage of reducing costs on PPC in the long run but also gains an upper hand in terms of brand reach through genuine search and relevant results. Invest across a well planned and designed SEO with content marketing today because search engine optimization is no longer simply about keywords, but more about the quality and relevance of value, precision of search results and most importantly, level of engagement with the end users searching for your brand related products and services online.

4.Web and social media digital marketing Analytics: If Google Analytics, Facebook insights, etc are not integral to your digital campaign strategy, you might as well give up right now. Having a digital marketing campaign without social media metrics or analytics is like shooting a moving target in the dark.

Remember,

Data is the heart of a digital marketing campaign and content is the soul of a brand

5. Gamification, AR, VR, IoT, Big Data, Email marketing, creative story telling, Influencer marketing, social media contests: Of course, in addition to the above tools, process, strategies etc from time to time, depending on the need of the hour, ensure to integrate other power packed value-adds, processes, tools, strategies like gamification, Augmented Reality, Virtual Reality, Big Data, Email marketing, creative story telling, Influencer Marketing, Social media contests etc from time to time, but not on the basis of the glamour or the frenzy that surrounds these strategies, but purely based on the relevance and need of the same with your brand campaign goals.

Digital marketing and social media are no longer merely about posting updates on social networking sites.

If your brand goal is to simply share your website links and products randomly on social sites, then you might as well not do it.

There is so much of information overload across platforms that it is almost impossible to be noticed (irrespective of how big a brand you are) today without the right combination of strategies, tools and processes that go into designing, implementing, measuring a successful digital marketing social media campaign.

For Big Global Brands:

If you are among the big players, Fortune 500 Brands, Multinational corporations, then budgeting for ROI based digital marketing social media campaigns would be a routine process for you.

Remember,

If you don’t invest in your brand, no one else will.

For brands that are integrating digital for the first time and are working on a rigid budget:

But if you are a start-up that is growing since the past one or two years or even an organization who has been successful since decades but in both the cases mentioned here, you as a brand are getting into the digital realm for the very first time, then you might be a little skeptical or even worried about your investment of time, resources etc into a digital campaign, in which case you could invest in a digital brand consultation with some of the best digital marketing professionals or the most influential digital marketing leaders who have a strong record across industries , countries coupled with an impressive academic and professional background that supports the said credentials and milestone success, digital marketing social media accolades too.

If you have a digital agency or a team in-house: